Samba Audience in Brazil
Samba has an estimated audience of 13,511,330 people in Brazil. 58.1% are female, 41.9% are male, average age 37.6. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Preta Gil, Bossa nova, Polka, Forró, Arlindo Cruz.
The average Samba fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Preta Gil, Bossa nova, Polka, with strongest over-indexing on Preta Gil (1.94× the country average). Demographically, the Samba audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Samba fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.6 |
| Estimated audience size | 13,511,330 |
Audience persona
The typical Samba fan in Brazil is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Preta Gil.
Samba fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 1.19× |
| Rio de Janeiro | ~1.5M | 1.28× |
| Minas Gerais | ~1.5M | 1.12× |
| Bahia | ~1M | 1.23× |
| Rio Grande do Sul | ~800K | 1.01× |
| Paraná | ~700K | 0.9× |
| Pernambuco | ~700K | 1.19× |
| Santa Catarina | ~600K | 1.01× |
| Ceará | ~500K | 0.88× |
| Goiás | ~500K | 0.95× |
| Pará | ~400K | 0.93× |
| Maranhão | ~300K | 1.03× |
| Espírito Santo | ~300K | 1.01× |
| Paraíba | ~300K | 0.95× |
| Alagoas | ~200K | 1.12× |
| Mato Grosso do Sul | ~200K | 1.12× |
| Federal District | ~200K | 0.97× |
| Rio Grande do Norte | ~200K | 0.95× |
| Amazonas | ~200K | 0.89× |
| Mato Grosso | ~200K | 0.78× |
| Piauí | ~200K | 0.99× |
| Sergipe | ~200K | 1.14× |
| Rondônia | ~90K | 0.83× |
| Tocantins | ~70K | 0.82× |
| Acre | ~50K | 1.02× |
| Amapá | ~40K | 0.92× |
| Roraima | ~30K | 0.89× |
Top brand affinities of Samba fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preta Gil | 1.94× | Music & Radio |
| Bossa nova | 3.28× | Music & Radio |
| Polka | 2.98× | Music & Radio |
| Forró | 2.23× | Music & Radio |
| Arlindo Cruz | 3.09× | Music & Radio |
| Roberto Carlos (singer) | 1.9× | Music & Radio |
| Atacadão | 1.56× | Shopping |
| Diogo Nogueira | 2.99× | Music & Radio |
| Latin music (genre) | 2.28× | Music & Radio |
| OLX | 1.52× | Shopping |
| Frevo | 3.91× | Music & Radio |
| Ira! | 1.8× | Music & Radio |
| Eduardo Costa | 2.08× | Music & Radio |
| Ballade (classical music) | 1.92× | Music & Radio |
| Inn | 1.5× | Travel & Leisure |
| Assaí | 1.51× | Food & Beverages |
| Cazuza | 2.01× | Music & Radio |
| Extra (retail) | 1.67× | Shopping |
| Rita Lee | 1.94× | Music & Radio |
| Djavan | 2.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
| Spirituality | BALANCE | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 40.2% |
| United States | 11.4% |
| Spain | 3.7% |
See Samba audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
Frequently asked questions
How many fans does Samba have in Brazil?
Samba has an estimated audience of 13,511,330 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Samba fans?
58.1% of Samba fans are female, 41.9% are male, with an average age of 37.6 years.
Which brands do Samba fans like most?
Samba fans show strongest brand affinity for Preta Gil (1.94×), Bossa nova (3.28×), and Polka (2.98×) over the country average.
Where do Samba fans live in Brazil?
Samba fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Samba fans also like?
Beyond Samba itself, the audience over-indexes on Bossa nova (3.28×), Polka (2.98×), Forró (2.23×), and Arlindo Cruz (3.09×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Samba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.