A data profile of the people who buy, follow and care about Samba in Brazil — modelled from more than twelve digital signal sources. Samba has an estimated audience of 13,511,330 people in Brazil.
The average Samba fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Preta Gil, Bossa nova, Polka, with strongest over-indexing on Preta Gil (1.94× the country average).
Demographically, the Samba audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Samba fan in Brazil is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Samba profile in Brazil.
58.1% are female, 41.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.6 |
| Estimated audience size | 13,511,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Samba audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 40.1% |
| United States | 11.4% |
| Spain | 3.7% |
Where the Samba audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~1.5M | 1.28× | |
| 02 | Bahia | ~1M | 1.23× | |
| 03 | São Paulo | ~4M | 1.19× | |
| 04 | Pernambuco | ~700K | 1.19× | |
| 05 | Sergipe | ~200K | 1.14× | |
| 06 | Minas Gerais | ~1.5M | 1.12× | |
| 07 | Alagoas | ~200K | 1.12× | |
| 08 | Mato Grosso do Sul | ~200K | 1.12× | |
| 09 | Maranhão | ~300K | 1.03× | |
| 10 | Acre | ~50K | 1.02× | |
| 11 | Rio Grande do Sul | ~800K | 1.01× | |
| 12 | Santa Catarina | ~600K | 1.01× | |
| 13 | Espírito Santo | ~300K | 1.01× | |
| 14 | Piauí | ~200K | 0.99× | |
| 15 | Federal District | ~200K | 0.97× | |
| 16 | Goiás | ~500K | 0.95× | |
| 17 | Paraíba | ~300K | 0.95× | |
| 18 | Rio Grande do Norte | ~200K | 0.95× | |
| 19 | Pará | ~400K | 0.93× | |
| 20 | Amapá | ~40K | 0.92× | |
| 21 | Paraná | ~700K | 0.90× | |
| 22 | Amazonas | ~200K | 0.89× | |
| 23 | Roraima | ~30K | 0.89× | |
| 24 | Ceará | ~500K | 0.88× | |
| 25 | Rondônia | ~90K | 0.83× | |
| 26 | Tocantins | ~70K | 0.82× | |
| 27 | Mato Grosso | ~200K | 0.78× |
The strongest cross-interests of the Samba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frevo | Music & Radio | 3.91× | ||
| 02 | Bossa nova | Music & Radio | 3.28× | ||
| 03 | Arlindo Cruz | Music & Radio | 3.09× | ||
| 04 | Diogo Nogueira | Music & Radio | 2.99× | ||
| 05 | Polka | Music & Radio | 2.98× | ||
| 06 | Latin music (genre) | Music & Radio | 2.28× | ||
| 07 | Forró | Music & Radio | 2.23× | ||
| 08 | Djavan | Music & Radio | 2.20× | ||
| 09 | Eduardo Costa | Music & Radio | 2.08× | ||
| 10 | Preta Gil | Music & Radio | 1.94× | ||
| 11 | Ballade (classical music) | Music & Radio | 1.92× | ||
| 12 | Roberto Carlos (singer) | Music & Radio | 1.90× | ||
| 13 | Henrique e Juliano | Music & Radio | 1.82× | ||
| 14 | Ira! | Music & Radio | 1.80× | ||
| 15 | Extra (retail) | Shopping | 1.67× | ||
| 16 | Michael Jackson | Music & Radio | 1.59× | ||
| 17 | Atacadão | Shopping | 1.56× | ||
| 18 | OLX | Shopping | 1.52× | ||
| 19 | Assaí | Food & Beverages | 1.51× | ||
| 20 | Inn | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Tradition | CONSERVATISM | 1.28× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Pet Ownership | JOY | 0.93× | |
| Design Affinity | PREMIUM | 0.93× |
Samba has an estimated audience of 13,511,330 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
58.1% of Samba fans are female, 41.9% are male, with an average age of 37.6 years.
Samba fans show strongest brand affinity for Preta Gil (1.94×), Bossa nova (3.28×), and Polka (2.98×) over the country average.
Samba fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Samba itself, the audience over-indexes on Bossa nova (3.28×), Polka (2.98×), Forró (2.23×), and Arlindo Cruz (3.09×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Samba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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