A data profile of the people who buy, follow and care about Inn in Brazil — modelled from more than twelve digital signal sources. Inn has an estimated audience of 8,523,536 people in Brazil.
Inn has an estimated audience of 8,523,536 people in Brazil. 64.9% are female, 35.1% are male, average age 40.4. Top brand affinities: Instagram, Lodging, Country music, Rock music, Medicine.
Top brand affinities include Instagram, Lodging, Country music, with strongest over-indexing on Instagram (1.53× the country average).
Demographically, the Inn audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Inn fan in Brazil is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Inn profile in Brazil.
64.9% are female, 35.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.4 |
| Estimated audience size | 8,523,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Inn audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 16.1% |
| United Kingdom | 11.2% |
The strongest cross-interests of the Inn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.94× | ||
| 02 | Island | Travel & Leisure | 2.27× | ||
| 03 | Water park | Travel & Leisure | 2.24× | ||
| 04 | Playground | Kids & Family | 2.11× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.00× | ||
| 06 | MSN | News | 1.92× | ||
| 07 | Bossa nova | Music & Radio | 1.89× | ||
| 08 | Dafiti | Fashion & Accessoires | 1.66× | ||
| 09 | Google Maps | Internet & Social Media | 1.63× | ||
| 10 | Churrascaria | Food & Beverages | 1.61× | ||
| 11 | Cruises | Travel & Leisure | 1.59× | ||
| 12 | Spas | Beauty & Wellness | 1.58× | ||
| 13 | Internet & Social Media | 1.53× | |||
| 14 | Happy hour | Food & Beverages | 1.53× | ||
| 15 | Country music | Music & Radio | 1.52× | ||
| 16 | Rock music | Music & Radio | 1.52× | ||
| 17 | Pop music | Music & Radio | 1.51× | ||
| 18 | CVC Viagens | Travel & Leisure | 1.51× | ||
| 19 | Medicine | Business & Career | 1.50× | ||
| 20 | Samba | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Travelling | THRILL | 1.45× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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