Inn Audience in United States

Inn logo

Inn has an estimated audience of 11,615,639 people in United States. 63.4% are female, 36.6% are male, average age 45.7. Top regions: California, New York, Texas. Top brand affinities: Israel, Minnesota, Jeep Wagoneer, Nebraska Cornhuskers football, Throne of Glass.

The average Inn fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Minnesota, Jeep Wagoneer, with strongest over-indexing on Israel (2.47× the country average). Demographically, the Inn audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Inn fans

Demographic split for Inn audience in United States
MetricValue
Female63.4%
Male36.6%
Average age45.7
Estimated audience size11,615,639

Audience persona

The typical Inn fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Inn in United States
RegionReachAffinity
California2,147,1711.68×
New York991,6901.53×
Texas922,7160.92×
Florida686,3000.87×
Ohio534,9921.5×
Virginia524,6251.85×
Oregon445,5613.35×
Massachusetts408,8121.79×
Pennsylvania341,1120.87×
New Jersey290,2860.98×
Georgia288,0350.8×
Illinois281,2680.73×
North Carolina270,5680.77×
Washington251,4231.08×
Maryland202,3501.01×
Michigan197,5060.65×
Arizona179,7790.76×
Tennessee168,5800.72×
Connecticut150,5611.29×
Colorado146,3940.8×
Indiana142,6130.67×
South Carolina126,2420.72×
Missouri114,9930.61×
Minnesota107,4100.65×
Alabama104,6690.65×
Wisconsin101,6480.58×
Louisiana93,9320.63×
Utah87,9460.85×
Oklahoma86,4430.67×
Maine84,5772.03×
Nevada83,2500.74×
Kentucky80,5330.55×
New Mexico69,5381.19×
New Hampshire67,8701.48×
Kansas62,4430.68×
Arkansas61,3280.64×
Mississippi55,3380.58×
Rhode Island55,1641.49×
Washington, District of Columbia55,0771.58×
Iowa52,9070.55×
Vermont52,4522.57×
West Virginia42,2230.78×
Hawaii39,4860.79×
Idaho38,3520.66×
Nebraska30,1580.52×
Montana25,7920.8×
Alaska20,6070.83×
Delaware20,2210.63×
Wyoming14,4650.84×
South Dakota14,2640.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inn audience
BrandAffinityCategory
Israel2.47×Travel & Leisure
Minnesota1.89×Travel & Leisure
Jeep Wagoneer3.96×Cars & Mobility
Nebraska Cornhuskers football1.95×Sports
Throne of Glass3.95×Literature
Urban horticulture1.76×Home & Garden
Jesse Plemons1.61×Movies & TV
Public speaking1.65×Politics & Society
Meals on Wheels2.24×Food & Beverages
Charlamagne Tha God3.51×Movies & TV
JamBase4.2×Music & Radio
Hebe2.32×Home & Garden
Kodiak, Alaska2.93×Travel & Leisure
Iron Man (film)1.62×Movies & TV
Glossier1.74×Beauty & Wellness
Home staging1.61×Home & Garden
New Era (Namibia)2.39×News
Jeep Grand Cherokee (WJ)1.85×Cars & Mobility
Takers2.71×Movies & TV
Vicky Kaushal3.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inn audience
TraitClusterScore
Community OrientationOPEN1.45
TravellingTHRILL1.27
ExtroversionTHRILL1.21
IndulgenceJOY1.13
Family OrientationCONSERVATISM1.12
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Inn
CountryShare
United States21.9%
Brazil16.1%
United Kingdom11.2%

See Inn audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Inn have in United States?

Inn has an estimated audience of 11,615,639 people in United States, concentrated in California and New York.

What is the gender split and age of Inn fans?

63.4% of Inn fans are female, 36.6% are male, with an average age of 45.7 years.

Which brands do Inn fans like most?

Inn fans show strongest brand affinity for Israel (2.47×), Minnesota (1.89×), and Jeep Wagoneer (3.96×) over the country average.

Where do Inn fans live in United States?

Inn fans in United States are most concentrated in California (reach 2,147,171), New York (reach 991,690), and Texas (reach 922,716). These three regions account for the largest share of the active audience.

What other brands do Inn fans also like?

Beyond Inn itself, the audience over-indexes on Minnesota (1.89×), Jeep Wagoneer (3.96×), Nebraska Cornhuskers football (1.95×), and Throne of Glass (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.