Subscription business model Audience in United States

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Subscription business model has an estimated audience of 39,942,350 people in United States. 60.2% are female, 39.8% are male, average age 43.5. Top regions: New York, California, Florida. Top brand affinities: Electronic publishing, OnlyFans, Fabletics, Athleisure, Kohl's.

The average Subscription business model fan in United States is 43.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Electronic publishing, OnlyFans, Fabletics, with strongest over-indexing on Electronic publishing (4.49× the country average). Demographically, the Subscription business model audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Subscription business model fans

Demographic split for Subscription business model audience in United States
MetricValue
Female60.2%
Male39.8%
Average age43.5
Estimated audience size39,942,350

Audience persona

The typical Subscription business model fan in United States is more female, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Electronic publishing.

Top regions in United States

Top regions ranked by reach for Subscription business model in United States
RegionReachAffinity
New York5,589,7642.5×
California4,176,3720.95×
Florida2,859,7001.06×
Texas2,415,5380.7×
Kansas1,855,9985.9×
Georgia1,190,0820.97×
Pennsylvania949,2550.71×
Illinois922,9160.69×
Virginia911,5230.94×
North Carolina844,7650.7×
New Jersey761,3160.75×
Ohio707,2110.57×
Michigan606,9160.58×
Massachusetts576,5400.73×
Tennessee571,6600.71×
Washington562,8010.7×
Maryland508,7740.74×
Indiana500,3330.69×
Colorado394,9400.63×
Oregon393,9480.86×
South Carolina378,3790.63×
Missouri369,7930.57×
Arizona360,4460.44×
Nevada330,6350.86×
Louisiana322,3190.63×
Minnesota312,8330.55×
Kentucky309,9610.62×
Oklahoma299,9540.68×
Wisconsin289,7680.48×
Alabama285,7410.51×
Connecticut252,5770.63×
Arkansas214,7000.65×
Mississippi207,1500.63×
Utah201,3920.56×
West Virginia171,0120.92×
Alaska170,6572×
Idaho157,9210.79×
North Dakota154,8881.89×
Hawaii150,8570.88×
Iowa149,9560.46×
Montana148,7681.34×
New Mexico148,6970.74×
South Dakota146,8401.59×
New Hampshire140,9070.9×
Wyoming138,3392.34×
Nebraska137,9790.69×
Rhode Island136,0621.07×
Maine135,9810.95×
Vermont133,8261.91×
Delaware121,8481.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subscription business model audience
BrandAffinityCategory
Electronic publishing4.49×News
OnlyFans3.69×Technology & Electronics
Fabletics4.59×Fashion & Accessoires
Athleisure5.1×Fashion & Accessoires
Kohl's1.64×Shopping
Women's clothing1.54×Fashion & Accessoires
Hobby Lobby1.63×Home & Garden
Planet Fitness1.61×Sports
Old Navy1.56×Fashion & Accessoires
Christmas1.55×Kids & Family
Individual1.74×Politics & Society
Marshalls1.65×Fashion & Accessoires
Livestock1.5×Pets & Animals
Thanksgiving1.86×Kids & Family
Photographic film1.64×Technology & Electronics
Horror movies1.51×Movies & TV
Girl1.71×Kids & Family
Nordstrom1.51×Shopping
Poetry1.57×Literature
Dog breed1.5×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subscription business model audience
TraitClusterScore
Risk AppetiteTHRILL2.17
Convenience OrientationPREMIUM2.17
Luxury OrientationPREMIUM1.87
ExtroversionTHRILL1.35
IndividualismJOY1.22
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%

See Subscription business model audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Subscription business model have in United States?

Subscription business model has an estimated audience of 39,942,350 people in United States, concentrated in New York and California.

What is the gender split and age of Subscription business model fans?

60.2% of Subscription business model fans are female, 39.8% are male, with an average age of 43.5 years.

Which brands do Subscription business model fans like most?

Subscription business model fans show strongest brand affinity for Electronic publishing (4.49×), OnlyFans (3.69×), and Fabletics (4.59×) over the country average.

Where do Subscription business model fans live in United States?

Subscription business model fans in United States are most concentrated in New York (reach 5,589,764), California (reach 4,176,372), and Florida (reach 2,859,700). These three regions account for the largest share of the active audience.

What other brands do Subscription business model fans also like?

Beyond Subscription business model itself, the audience over-indexes on OnlyFans (3.69×), Fabletics (4.59×), Athleisure (5.1×), and Kohl's (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.