Rascasse Audience Intelligence

Subscription business model Audience in United States

Name: Subscription business model — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Subscription business model in United States — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 39,942,350 people in United States.

#2among E-Commerce in United States #413among Topic in United States #32in Shopping

The average Subscription business model fan in United States is 43.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Electronic publishing, OnlyFans, Fabletics, with strongest over-indexing on Electronic publishing (4.49× the country average).

Demographically, the Subscription business model audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subscription business model fan in United States is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Electronic publishing.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in United States.

Audience size

39.9M

in United States

Gender

60.2%♀

39.8% male

Age

43.5

average years

Country rank

#575

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Subscription business model fans

60.2% are female, 39.8% are male, average age 43.5.

Fig. 02

Gender split

60.2%

Female

39.8%

Male

Demographic split for Subscription business model audience in United States
Metric	Value
Female	60.2%
Male	39.8%
Average age	43.5
Estimated audience size	39,942,350

Fig. 03

Age distribution

Age distribution of the Subscription business model audience in United States
Age bracket	Share	%
16-19		11%
20-29		17%
30-39		20%
40-49		23%
50+		30%

Fig. 04

Worldwide distribution

26.3%

of the worldwide Subscription business model audience comes from United States.

Worldwide audience distribution share by country for Subscription business model
Country	Share
United States	26.3%
India	6.8%
United Kingdom	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in United States is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in United States
#	Region	Reach	×
01	Kansas	~1M	3.64×
02	New York	~4.5M	1.91×
03	Vermont	~90K	1.24×
04	Alaska	~100K	1.16×
05	North Dakota	~100K	1.16×
06	Maine	~200K	1.14×
07	Montana	~100K	1.13×
08	South Dakota	~100K	1.12×
09	Delaware	~100K	1.07×
10	Washington, District of Columbia	~100K	1.06×
11	Rhode Island	~100K	1.04×
12	West Virginia	~200K	1.02×
13	New Hampshire	~200K	1.02×
14	Hawaii	~200K	1.01×
15	Georgia	~1M	0.99×
16	Idaho	~200K	0.99×
17	New Mexico	~200K	0.97×
18	Nebraska	~200K	0.97×
19	Mississippi	~300K	0.96×
20	Nevada	~400K	0.94×
21	Arkansas	~300K	0.94×
22	Florida	~2.5M	0.93×
23	Louisiana	~500K	0.92×
24	Kentucky	~500K	0.92×
25	Oregon	~400K	0.92×
26	Iowa	~300K	0.92×
27	Oklahoma	~400K	0.91×
28	Virginia	~900K	0.90×
29	Connecticut	~400K	0.90×
30	Utah	~300K	0.90×
31	Massachusetts	~700K	0.89×
32	Indiana	~600K	0.89×
33	Missouri	~600K	0.89×
34	South Carolina	~500K	0.89×
35	Alabama	~500K	0.89×
36	Maryland	~600K	0.88×
37	California	~4M	0.86×
38	Tennessee	~700K	0.86×
39	Minnesota	~500K	0.86×
40	Pennsylvania	~1M	0.85×
41	Colorado	~500K	0.85×
42	Wisconsin	~500K	0.85×
43	New Jersey	~900K	0.84×
44	Washington	~700K	0.84×
45	North Carolina	~1M	0.83×
46	Texas	~3M	0.82×
47	Arizona	~700K	0.81×
48	Ohio	~1M	0.80×
49	Michigan	~800K	0.80×
50	Illinois	~1M	0.79×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subscription business model audience
#	Interest	Category	×
01	Athleisure	Fashion & Accessoires	5.10×
02	Fabletics	Fashion & Accessoires	4.59×
03	Electronic publishing	News	4.49×
04	OnlyFans	Technology & Electronics	3.69×
05	Thanksgiving	Kids & Family	1.86×
06	Individual	Politics & Society	1.74×
07	Girl	Kids & Family	1.71×
08	Marshalls	Fashion & Accessoires	1.65×
09	Kohl's	Shopping	1.64×
10	Photographic film	Technology & Electronics	1.64×
11	Hobby Lobby	Home & Garden	1.63×
12	Planet Fitness	Sports	1.61×
13	Poetry	Literature	1.57×
14	Old Navy	Fashion & Accessoires	1.56×
15	Christmas	Kids & Family	1.55×
16	Women's clothing	Fashion & Accessoires	1.54×
17	Nordstrom	Shopping	1.51×
18	Horror movies	Movies & TV	1.51×
19	Livestock	Pets & Animals	1.50×
20	Dog breed	Pets & Animals	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subscription business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Subscription business model audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.54×
Individualism	JOY	1.47×
Spirituality	BALANCE	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Subscription business model audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	1.04×
Sustainability	BALANCE	1.05×
Quality Awareness	PREMIUM	1.14×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Subscription business model have in United States?

Subscription business model has an estimated audience of 39,942,350 people in United States, concentrated in New York and California.

What is the gender split and age of Subscription business model fans?

60.2% of Subscription business model fans are female, 39.8% are male, with an average age of 43.5 years.

Which brands do Subscription business model fans like most?

Subscription business model fans show strongest brand affinity for Electronic publishing (4.49×), OnlyFans (3.69×), and Fabletics (4.59×) over the country average.

Where do Subscription business model fans live in United States?

Subscription business model fans in United States are most concentrated in New York (reach ~4.5M), California (reach ~4M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

What other brands do Subscription business model fans also like?

Beyond Subscription business model itself, the audience over-indexes on OnlyFans (3.69×), Fabletics (4.59×), Athleisure (5.1×), and Kohl's (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Subscription business model audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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