Rascasse Audience Intelligence

Individual Audience in United States

A data profile of the people who buy, follow and care about Individual in United States — modelled from more than twelve digital signal sources. Individual has an estimated audience of 49,409,308 people in United States.

#299among Topic in United States#14in Politics & Society

The average Individual fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happiness, Real property, Planet Fitness, with strongest over-indexing on Happiness (1.79× the country average).

Demographically, the Individual audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Individual fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Happiness.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Individual profile in United States.

Audience size
49.4M
in United States
Gender
58.4%♀
41.6% male
Age
44.5
average years
Country rank
#410
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Individual fans

58.4% are female, 41.6% are male, average age 44.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Individual audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.5
Estimated audience size49,409,308
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Individual audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Individual audience comes from United States.

Worldwide audience distribution share by country for Individual
CountryShare
United States29.5%
United Kingdom7.1%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Individual audience in United States is strongest.

Fig. 05

Top regions by affinity

Individual fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.32×
02Georgia~2M1.28×
03Louisiana~800K1.21×
04Alabama~800K1.17×
05Virginia~1.5M1.16×
06Maryland~1M1.16×
07Arkansas~500K1.16×
08North Carolina~1.5M1.15×
09Oklahoma~600K1.14×
10Texas~5M1.13×
11California~6M1.09×
12South Carolina~800K1.09×
13Missouri~900K1.07×
14New Mexico~300K1.07×
15Florida~3.5M1.06×
16Pennsylvania~2M1.06×
17Tennessee~1M1.06×
18Michigan~1.5M1.05×
19Kansas~400K1.05×
20Washington, District of Columbia~200K1.05×
21Kentucky~600K1.03×
22West Virginia~200K1.03×
23Illinois~1.5M1.02×
24Arizona~1M1.01×
25New York~3M1.00×
26Indiana~900K1.00×
27Iowa~400K1.00×
28Delaware~100K1.00×
29Ohio~1.5M0.99×
30Minnesota~700K0.97×
31Nevada~500K0.97×
32Nebraska~200K0.96×
33Alaska~100K0.94×
34New Jersey~1M0.93×
35Oregon~500K0.93×
36South Dakota~100K0.93×
37North Dakota~90K0.93×
38Washington~900K0.92×
39Wisconsin~700K0.92×
40Connecticut~400K0.91×
41Idaho~200K0.90×
42Hawaii~200K0.90×
43Maine~200K0.88×
44Utah~400K0.86×
45Rhode Island~100K0.84×
46Montana~100K0.83×
47Vermont~70K0.83×
48Massachusetts~800K0.82×
49Colorado~600K0.82×
50New Hampshire~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Individual, United States
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Individual audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Individual audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages3.19×
02Public administrationBusiness & Career3.09×
03Web serverTechnology & Electronics3.08×
04Non-alcoholic beverageFood & Beverages2.58×
05Real propertyHome & Garden2.52×
06Diaper bagKids & Family2.25×
07PhilanthropyArts & Culture2.06×
08Microwave ovenHome & Garden1.92×
09Rail transportTravel & Leisure1.92×
10Britney SpearsMusic & Radio1.91×
11InnovationBusiness & Career1.88×
12HappinessHealth1.79×
13GeneticsKids & Family1.78×
14Subscription business modelShopping1.74×
15LodgingTravel & Leisure1.74×
16Planet FitnessSports1.73×
17Charitable organizationPolitics & Society1.66×
18CabinetryHome & Garden1.63×
19TraditionPolitics & Society1.60×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Individual audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Individual audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Community OrientationOPEN1.54×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Individual audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Social Media UsageJOY0.88×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Individual have in United States?

Individual has an estimated audience of 49,409,308 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Individual fans?

58.4% of Individual fans are female, 41.6% are male, with an average age of 44.5 years.

03

Which brands do Individual fans like most?

Individual fans show strongest brand affinity for Happiness (1.79×), Real property (2.52×), and Planet Fitness (1.73×) over the country average.

04

Where do Individual fans live in United States?

Individual fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Individual fans also like?

Beyond Individual itself, the audience over-indexes on Real property (2.52×), Planet Fitness (1.73×), Genetics (1.78×), and Web server (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Individual audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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