Individual Audience in United States

Individual logo

Individual has an estimated audience of 49,409,308 people in United States. 58.4% are female, 41.6% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: MSN, Planet Fitness, Real property, Diaper bag, Hobby Lobby.

The average Individual fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Planet Fitness, Real property, with strongest over-indexing on MSN (2.74× the country average). Demographically, the Individual audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Individual fans

Demographic split for Individual audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.5
Estimated audience size49,409,308

Audience persona

The typical Individual fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Individual in United States
RegionReachAffinity
California6,182,3241.14×
Texas4,962,1121.17×
Florida3,677,9231.1×
New York2,875,0621.04×
Georgia2,048,5901.35×
Pennsylvania1,819,9271.09×
North Carolina1,740,5081.17×
Illinois1,737,0781.06×
Ohio1,559,6181.02×
Michigan1,456,4491.13×
Virginia1,430,6441.19×
New Jersey1,214,6620.97×
Tennessee1,083,3761.09×
Arizona1,008,3641×
Maryland989,8511.17×
Washington957,5110.97×
Indiana907,2351.01×
Missouri893,7751.12×
Massachusetts824,4510.85×
South Carolina818,7581.1×
Alabama773,9691.12×
Louisiana762,1811.2×
Minnesota704,8441×
Colorado654,3940.84×
Wisconsin654,0640.88×
Oklahoma643,7971.17×
Kentucky626,5801.01×
Mississippi531,1531.3×
Oregon529,5190.93×
Nevada485,8001.02×
Arkansas470,6531.16×
Connecticut456,4570.92×
Kansas416,4851.07×
Iowa402,8120.99×
Utah372,6150.84×
New Mexico258,6361.04×
Nebraska224,0220.9×
West Virginia222,3490.97×
Idaho211,0610.85×
Hawaii182,7030.86×
Washington, District of Columbia168,9721.14×
Maine148,9800.84×
New Hampshire143,2180.74×
Rhode Island129,7630.83×
Delaware128,2700.94×
Montana106,0420.77×
South Dakota92,0680.81×
Alaska87,8540.83×
North Dakota86,3410.85×
Vermont62,7110.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Individual audience
BrandAffinityCategory
MSN2.74×News
Planet Fitness2.48×Sports
Real property3.19×Home & Garden
Diaper bag3.73×Kids & Family
Hobby Lobby2.15×Home & Garden
Happiness1.75×Health
Fox News Channel1.56×Movies & TV
Staples (Canada)2.69×Business & Career
Dentistry2.72×Business & Career
Jack Black5.54×Movies & TV
Aldi1.81×Shopping
Best Buy1.83×Shopping
Great Clips2.79×Beauty & Wellness
Taco Bell1.77×Food & Beverages
Google Flights2.23×Travel & Leisure
Genetics1.89×Kids & Family
Made in USA2.31×Business & Career
Ben Stiller5.37×Movies & TV
southwest airlines2.15×Travel & Leisure
WhatsApp2.24×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Individual audience
TraitClusterScore
PatriotismCONSERVATISM1.53
IndividualismJOY1.48
SpiritualityBALANCE1.46
SustainabilityBALANCE1.44
Community OrientationOPEN1.43
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Individual
CountryShare
United States29.5%
United Kingdom7.1%
India4.4%

See Individual audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Individual have in United States?

Individual has an estimated audience of 49,409,308 people in United States, concentrated in California and Texas.

What is the gender split and age of Individual fans?

58.4% of Individual fans are female, 41.6% are male, with an average age of 44.5 years.

Which brands do Individual fans like most?

Individual fans show strongest brand affinity for MSN (2.74×), Planet Fitness (2.48×), and Real property (3.19×) over the country average.

Where do Individual fans live in United States?

Individual fans in United States are most concentrated in California (reach 6,182,324), Texas (reach 4,962,112), and Florida (reach 3,677,923). These three regions account for the largest share of the active audience.

What other brands do Individual fans also like?

Beyond Individual itself, the audience over-indexes on Planet Fitness (2.48×), Real property (3.19×), Diaper bag (3.73×), and Hobby Lobby (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.