Individual Audience in Canada
Individual has an estimated audience of 5,580,563 people in Canada. 56.0% are female, 44.0% are male, average age 44.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Innovation, Nonprofit organization, Non-alcoholic beverage, Tradition.
The average Individual fan in Canada is 44.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Innovation, Nonprofit organization, with strongest over-indexing on Real property (1.88× the country average). Demographically, the Individual audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Individual fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 44.4 |
| Estimated audience size | 5,580,563 |
Audience persona
The typical Individual fan in Canada is more female, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,597,676 | 1.54× |
| British Columbia | 1,126,968 | 1.35× |
| Alberta | 872,794 | 1.27× |
| Quebec | 615,988 | 0.46× |
| Manitoba | 226,032 | 1.08× |
| Saskatchewan | 188,760 | 1.07× |
| Nova Scotia | 170,397 | 1.02× |
| New Brunswick | 114,729 | 0.89× |
| Newfoundland and Labrador | 75,054 | 0.88× |
| Prince Edward Island | 24,686 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.88× | Home & Garden |
| Innovation | 2.24× | Business & Career |
| Nonprofit organization | 1.6× | Politics & Society |
| Non-alcoholic beverage | 3.15× | Food & Beverages |
| Tradition | 1.93× | Politics & Society |
| Sustainable energy | 2.38× | Home & Garden |
| Activism | 1.7× | Politics & Society |
| Microwave oven | 2.07× | Home & Garden |
| Mineral water | 2.9× | Food & Beverages |
| Tabloid (newspaper format) | 1.92× | Literature |
| Veterinary medicine | 1.55× | Business & Career |
| Rail transport | 1.79× | Travel & Leisure |
| Britney Spears | 1.98× | Music & Radio |
| Public transport | 1.54× | Cars & Mobility |
| Solar energy | 1.69× | Home & Garden |
| Career development | 1.57× | Business & Career |
| Renewable energy | 1.61× | Business & Career |
| Tom Cruise | 1.83× | Movies & TV |
| Tom Hardy | 2.38× | Movies & TV |
| Apple TV | 1.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.93 |
| Individualism | JOY | 1.78 |
| Community Orientation | OPEN | 1.57 |
| Career Orientation | POWER | 1.57 |
| Family Orientation | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
See Individual audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Individual have in Canada?
Individual has an estimated audience of 5,580,563 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Individual fans?
56.0% of Individual fans are female, 44.0% are male, with an average age of 44.4 years.
Which brands do Individual fans like most?
Individual fans show strongest brand affinity for Real property (1.88×), Innovation (2.24×), and Nonprofit organization (1.6×) over the country average.
Where do Individual fans live in Canada?
Individual fans in Canada are most concentrated in Ontario (reach 3,597,676), British Columbia (reach 1,126,968), and Alberta (reach 872,794). These three regions account for the largest share of the active audience.
What other brands do Individual fans also like?
Beyond Individual itself, the audience over-indexes on Innovation (2.24×), Nonprofit organization (1.6×), Non-alcoholic beverage (3.15×), and Tradition (1.93×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.