A data profile of the people who buy, follow and care about Individual in Canada — modelled from more than twelve digital signal sources. Individual has an estimated audience of 5,580,563 people in Canada.
The average Individual fan in Canada is 44.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Innovation, Nonprofit organization, with strongest over-indexing on Real property (1.88× the country average).
Demographically, the Individual audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Individual fan in Canada is more female, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Individual profile in Canada.
56.0% are female, 44.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 44.4 |
| Estimated audience size | 5,580,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Individual audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
Where the Individual audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.54× | |
| 02 | British Columbia | ~1M | 1.35× | |
| 03 | Alberta | ~900K | 1.27× | |
| 04 | Manitoba | ~200K | 1.08× | |
| 05 | Saskatchewan | ~200K | 1.07× | |
| 06 | Nova Scotia | ~200K | 1.02× | |
| 07 | Prince Edward Island | ~20K | 0.90× | |
| 08 | New Brunswick | ~100K | 0.89× | |
| 09 | Newfoundland and Labrador | ~80K | 0.88× | |
| 10 | Quebec | ~600K | 0.46× |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 3.15× | ||
| 02 | Mineral water | Food & Beverages | 2.90× | ||
| 03 | Sustainable energy | Home & Garden | 2.38× | ||
| 04 | Tom Hardy | Movies & TV | 2.38× | ||
| 05 | Innovation | Business & Career | 2.24× | ||
| 06 | Microwave oven | Home & Garden | 2.07× | ||
| 07 | Britney Spears | Music & Radio | 1.98× | ||
| 08 | Tradition | Politics & Society | 1.93× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.92× | ||
| 10 | Real property | Home & Garden | 1.88× | ||
| 11 | Tom Cruise | Movies & TV | 1.83× | ||
| 12 | Rail transport | Travel & Leisure | 1.79× | ||
| 13 | Activism | Politics & Society | 1.70× | ||
| 14 | Solar energy | Home & Garden | 1.69× | ||
| 15 | Renewable energy | Business & Career | 1.61× | ||
| 16 | Nonprofit organization | Politics & Society | 1.60× | ||
| 17 | Career development | Business & Career | 1.57× | ||
| 18 | Veterinary medicine | Business & Career | 1.55× | ||
| 19 | Public transport | Cars & Mobility | 1.54× | ||
| 20 | Apple TV | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.93× | |
| Individualism | JOY | 1.78× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
Individual has an estimated audience of 5,580,563 people in Canada, concentrated in Ontario and British Columbia.
56.0% of Individual fans are female, 44.0% are male, with an average age of 44.4 years.
Individual fans show strongest brand affinity for Real property (1.88×), Innovation (2.24×), and Nonprofit organization (1.6×) over the country average.
Individual fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Individual itself, the audience over-indexes on Innovation (2.24×), Nonprofit organization (1.6×), Non-alcoholic beverage (3.15×), and Tradition (1.93×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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