A data profile of the people who buy, follow and care about Individual in India — modelled from more than twelve digital signal sources. Individual has an estimated audience of 7,311,228 people in India.
Individual has an estimated audience of 7,311,228 people in India. 29.1% are female, 70.9% are male, average age 34.8. Top brand affinities: Instant messaging, Family, Apartment, Lodging, Psychology.
Top brand affinities include Instant messaging, Family, Apartment, with strongest over-indexing on Instant messaging (2.21× the country average).
Demographically, the Individual audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Individual fan in India is more male, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Individual profile in India.
29.1% are female, 70.9% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 34.8 |
| Estimated audience size | 7,311,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Individual audience comes from India.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 3.21× | ||
| 02 | Pizza | Food & Beverages | 2.60× | ||
| 03 | Genetics | Kids & Family | 2.52× | ||
| 04 | Cabinetry | Home & Garden | 2.43× | ||
| 05 | Leather | Fashion & Accessoires | 2.43× | ||
| 06 | Apartment | Business & Career | 2.33× | ||
| 07 | Instant messaging | Internet & Social Media | 2.21× | ||
| 08 | Real property | Home & Garden | 2.14× | ||
| 09 | Crossword | Games | 2.11× | ||
| 10 | Internet celebrity | Internet & Social Media | 2.02× | ||
| 11 | Anthropology | Business & Career | 1.90× | ||
| 12 | Videography | Internet & Social Media | 1.86× | ||
| 13 | Family | Kids & Family | 1.83× | ||
| 14 | Wikipedia | Internet & Social Media | 1.83× | ||
| 15 | Refrigerator | Home & Garden | 1.83× | ||
| 16 | Innovation | Business & Career | 1.76× | ||
| 17 | Young's | Food & Beverages | 1.74× | ||
| 18 | Psychology | Business & Career | 1.68× | ||
| 19 | Technology & Electronics | 1.62× | |||
| 20 | Happiness | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.93× | |
| Quality Awareness | PREMIUM | 1.83× | |
| Career Orientation | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.63× | |
| Creativity | OPEN | 0.71× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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