A data profile of the people who buy, follow and care about Individual in Ireland — modelled from more than twelve digital signal sources. Individual has an estimated audience of 1,136,900 people in Ireland.
Individual has an estimated audience of 1,136,900 people in Ireland. 52.5% are female, 47.5% are male, average age 46.3. Top brand affinities: Apartment, Walking, Solar energy, Apprenticeship, Anthropology.
Top brand affinities include Apartment, Walking, Solar energy, with strongest over-indexing on Apartment (1.74× the country average).
Demographically, the Individual audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Individual fan in Ireland is balanced, around 46.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Apartment.
The key figures that characterise the Individual profile in Ireland.
52.5% are female, 47.5% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 46.3 |
| Estimated audience size | 1,136,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Individual audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keanu Reeves | Movies & TV | 2.04× | ||
| 02 | Apartment | Business & Career | 1.74× | ||
| 03 | Mineral water | Food & Beverages | 1.71× | ||
| 04 | Air pollution | Health | 1.68× | ||
| 05 | Crossword | Games | 1.66× | ||
| 06 | Apprenticeship | Business & Career | 1.64× | ||
| 07 | Groupon | Internet & Social Media | 1.64× | ||
| 08 | Employment agency | Business & Career | 1.61× | ||
| 09 | Hot tub | Home & Garden | 1.60× | ||
| 10 | Walking | Sports | 1.58× | ||
| 11 | Solar energy | Home & Garden | 1.56× | ||
| 12 | Log cabin | Home & Garden | 1.56× | ||
| 13 | Bed frame | Home & Garden | 1.55× | ||
| 14 | Hat | Fashion & Accessoires | 1.54× | ||
| 15 | Anthropology | Business & Career | 1.53× | ||
| 16 | Laminate flooring | Home & Garden | 1.53× | ||
| 17 | Lottery | Games | 1.53× | ||
| 18 | Kinesiology | Health | 1.52× | ||
| 19 | Glamping | Travel & Leisure | 1.52× | ||
| 20 | Rail transport | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Individualism | JOY | 1.30× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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