A data profile of the people who buy, follow and care about Solar energy in Ireland — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 706,988 people in Ireland.
Solar energy has an estimated audience of 706,988 people in Ireland. 46.4% are female, 53.6% are male, average age 45.6. Top brand affinities: DoneDeal, Screwfix, Donegal Daily, NCT (band), Electric car.
Top brand affinities include DoneDeal, Screwfix, Donegal Daily, with strongest over-indexing on DoneDeal (2.02× the country average).
Demographically, the Solar energy audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Solar energy fan in Ireland is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for DoneDeal.
The key figures that characterise the Solar energy profile in Ireland.
46.4% are female, 53.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 45.6 |
| Estimated audience size | 706,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Solar energy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private transport | Cars & Mobility | 3.68× | ||
| 02 | Traffic congestion | Cars & Mobility | 3.65× | ||
| 03 | Automotive design | Business & Career | 3.56× | ||
| 04 | Electric car | Cars & Mobility | 3.32× | ||
| 05 | Traffic | Cars & Mobility | 3.29× | ||
| 06 | Air pollution | Health | 3.09× | ||
| 07 | Internal combustion engine | Cars & Mobility | 2.76× | ||
| 08 | Solar panel | Home & Garden | 2.70× | ||
| 09 | Land use | Home & Garden | 2.67× | ||
| 10 | NCT (band) | Music & Radio | 2.61× | ||
| 11 | Tire | Cars & Mobility | 2.61× | ||
| 12 | Hand tool | Home & Garden | 2.51× | ||
| 13 | Used car | Cars & Mobility | 2.32× | ||
| 14 | Screwfix | Home & Garden | 2.27× | ||
| 15 | Sustainable energy | Home & Garden | 2.17× | ||
| 16 | Air conditioning | Technology & Electronics | 2.12× | ||
| 17 | Renewable energy | Business & Career | 2.11× | ||
| 18 | DoneDeal | Shopping | 2.02× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.81× | ||
| 20 | Donegal Daily | News | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Social Media Usage | JOY | 0.96× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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