A data profile of the people who buy, follow and care about Air conditioning in Ireland — modelled from more than twelve digital signal sources. Air conditioning has an estimated audience of 803,588 people in Ireland.
Air conditioning has an estimated audience of 803,588 people in Ireland. 55.7% are female, 44.3% are male, average age 45.0. Top brand affinities: Screwfix, Plumbing, HVAC, Household, Household goods.
Top brand affinities include Screwfix, Plumbing, HVAC, with strongest over-indexing on Screwfix (1.71× the country average).
Demographically, the Air conditioning audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Design Affinity.
The typical Air conditioning fan in Ireland is more female, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Screwfix.
The key figures that characterise the Air conditioning profile in Ireland.
55.7% are female, 44.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 45.0 |
| Estimated audience size | 803,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Air conditioning audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.3% |
| Taiwan | 3.2% |
The strongest cross-interests of the Air conditioning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central heating | Home & Garden | 2.01× | ||
| 02 | Boiler | Home & Garden | 1.98× | ||
| 03 | Heat pump | Home & Garden | 1.95× | ||
| 04 | Household goods | Home & Garden | 1.85× | ||
| 05 | Plumbing | Home & Garden | 1.78× | ||
| 06 | Dining room | Home & Garden | 1.76× | ||
| 07 | HVAC | Home & Garden | 1.72× | ||
| 08 | Screwfix | Home & Garden | 1.71× | ||
| 09 | Patio | Home & Garden | 1.55× | ||
| 10 | Wall | Home & Garden | 1.53× | ||
| 11 | Electric motor | Cars & Mobility | 1.53× | ||
| 12 | Tile | Home & Garden | 1.52× | ||
| 13 | Infrastructure | Politics & Society | 1.52× | ||
| 14 | Household | Home & Garden | 1.51× | ||
| 15 | Wood flooring | Home & Garden | 1.51× | ||
| 16 | Laminate flooring | Home & Garden | 1.51× | ||
| 17 | Carpet | Home & Garden | 1.50× | ||
| 18 | Window | Home & Garden | 1.50× | ||
| 19 | Shower | Beauty & Wellness | 1.50× | ||
| 20 | Welding | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Design Affinity | PREMIUM | 1.09× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Air conditioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.