Rascasse Audience Intelligence

Air conditioning Audience in Brazil

A data profile of the people who buy, follow and care about Air conditioning in Brazil — modelled from more than twelve digital signal sources. Air conditioning has an estimated audience of 4,799,278 people in Brazil.

#945among Topic in Brazil#93in Technology & Electronics

The average Air conditioning fan in Brazil is 44.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air conditioning profile in Brazil.

Audience size
4.8M
in Brazil
Gender
56.0%♀
44.0% male
Age
44.1
average years
Country rank
#1400
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air conditioning fans

56.0% are female, 44.0% are male, average age 44.1.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Air conditioning audience in Brazil
MetricValue
Female56.0%
Male44.0%
Average age44.1
Estimated audience size4,799,278
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Air conditioning audience in Brazil
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Air conditioning audience comes from Brazil.

Worldwide audience distribution share by country for Air conditioning
CountryShare
United States21.2%
United Kingdom5.3%
Taiwan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air conditioning audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Air conditioning fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.66×
02São Paulo~2M1.49×
03Rio de Janeiro~500K1.13×
04Amapá~20K1.11×
05Roraima~10K1.08×
06Espírito Santo~100K1.03×
07Tocantins~30K1.02×
08Acre~20K1.02×
09Rondônia~40K1.01×
10Rio Grande do Norte~80K1.00×
11Amazonas~80K0.99×
12Sergipe~50K0.99×
13Piauí~60K0.97×
14Maranhão~100K0.96×
15Alagoas~70K0.96×
16Mato Grosso do Sul~70K0.96×
17Paraíba~90K0.95×
18Pará~100K0.94×
19Mato Grosso~80K0.94×
20Santa Catarina~200K0.93×
21Bahia~300K0.92×
22Pernambuco~200K0.92×
23Paraná~300K0.89×
24Rio Grande do Sul~300K0.89×
25Ceará~200K0.89×
26Goiás~200K0.88×
27Minas Gerais~400K0.78×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Air conditioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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