A data profile of the people who buy, follow and care about Air conditioning in Canada — modelled from more than twelve digital signal sources. Air conditioning has an estimated audience of 4,190,712 people in Canada.
The average Air conditioning fan in Canada is 44.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include HVAC, Plumbing, Dining room, with strongest over-indexing on HVAC (1.91× the country average).
Demographically, the Air conditioning audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Air conditioning fan in Canada is balanced, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for HVAC.
The key figures that characterise the Air conditioning profile in Canada.
49.8% are female, 50.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 44.4 |
| Estimated audience size | 4,190,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Air conditioning audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.3% |
| Taiwan | 3.2% |
Where the Air conditioning audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~900K | 1.66× | |
| 02 | Ontario | ~2.5M | 1.39× | |
| 03 | British Columbia | ~800K | 1.23× | |
| 04 | Saskatchewan | ~200K | 1.17× | |
| 05 | Manitoba | ~200K | 1.00× | |
| 06 | Nova Scotia | ~100K | 0.92× | |
| 07 | Prince Edward Island | ~20K | 0.88× | |
| 08 | New Brunswick | ~80K | 0.87× | |
| 09 | Newfoundland and Labrador | ~50K | 0.83× | |
| 10 | Quebec | ~600K | 0.58× |
The strongest cross-interests of the Air conditioning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.28× | ||
| 02 | Boiler | Home & Garden | 2.21× | ||
| 03 | Refrigeration | Home & Garden | 2.03× | ||
| 04 | HVAC | Home & Garden | 1.91× | ||
| 05 | Household goods | Home & Garden | 1.81× | ||
| 06 | Thermal insulation | Home & Garden | 1.79× | ||
| 07 | Furnace | Home & Garden | 1.75× | ||
| 08 | Architectural engineering | Business & Career | 1.75× | ||
| 09 | Dining room | Home & Garden | 1.72× | ||
| 10 | Pump | Home & Garden | 1.70× | ||
| 11 | Plumbing | Home & Garden | 1.67× | ||
| 12 | Multi-tool | Home & Garden | 1.60× | ||
| 13 | Lowe's | Shopping | 1.55× | ||
| 14 | AliExpress | Shopping | 1.54× | ||
| 15 | Wall | Home & Garden | 1.53× | ||
| 16 | Drywall | Home & Garden | 1.53× | ||
| 17 | Fireplace | Home & Garden | 1.52× | ||
| 18 | Garden furniture | Home & Garden | 1.52× | ||
| 19 | Dishwasher | Home & Garden | 1.52× | ||
| 20 | CarGurus | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.35× | |
| Family Orientation | CONSERVATISM | 1.18× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Travelling | THRILL | 0.83× | |
| Tradition | CONSERVATISM | 0.83× |
Air conditioning has an estimated audience of 4,190,712 people in Canada, concentrated in Ontario and Alberta.
49.8% of Air conditioning fans are female, 50.2% are male, with an average age of 44.4 years.
Air conditioning fans show strongest brand affinity for HVAC (1.91×), Plumbing (1.67×), and Dining room (1.72×) over the country average.
Air conditioning fans in Canada are most concentrated in Ontario (reach ~2.5M), Alberta (reach ~900K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Air conditioning itself, the audience over-indexes on Plumbing (1.67×), Dining room (1.72×), AliExpress (1.54×), and Household goods (1.81×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Air conditioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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