A data profile of the people who buy, follow and care about Drywall in Canada — modelled from more than twelve digital signal sources. Drywall has an estimated audience of 1,216,879 people in Canada.
The average Drywall fan in Canada is 45.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Multi-tool, Toronto Blue Jays, Plaster, with strongest over-indexing on Multi-tool (6.58× the country average).
Demographically, the Drywall audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Drywall fan in Canada is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Multi-tool.
The key figures that characterise the Drywall profile in Canada.
26.9% are female, 73.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 45.1 |
| Estimated audience size | 1,216,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Drywall audience comes from Canada.
| Country | Share |
|---|---|
| United States | 34.1% |
| Italy | 5.9% |
| Brazil | 5.3% |
Where the Drywall audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~700K | 1.42× | |
| 02 | Alberta | ~200K | 1.42× | |
| 03 | British Columbia | ~200K | 1.16× | |
| 04 | Manitoba | ~50K | 1.04× | |
| 05 | New Brunswick | ~30K | 1.04× | |
| 06 | Saskatchewan | ~40K | 1.01× | |
| 07 | Nova Scotia | ~40K | 0.98× | |
| 08 | Prince Edward Island | ~5K | 0.84× | |
| 09 | Newfoundland and Labrador | ~10K | 0.75× | |
| 10 | Quebec | ~200K | 0.56× |
The strongest cross-interests of the Drywall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Table saw | Home & Garden | 13.71× | ||
| 02 | Circular saw | Home & Garden | 13.46× | ||
| 03 | Ladder | Home & Garden | 13.19× | ||
| 04 | Plaster | Health | 11.50× | ||
| 05 | Tire maintenance | Cars & Mobility | 11.50× | ||
| 06 | Multi-tool | Home & Garden | 6.58× | ||
| 07 | Pressure washer | Home & Garden | 4.79× | ||
| 08 | Cutting tool (machining) | Home & Garden | 4.77× | ||
| 09 | Trailer (vehicle) | Cars & Mobility | 3.83× | ||
| 10 | Welding | Home & Garden | 3.66× | ||
| 11 | Power tool | Home & Garden | 3.39× | ||
| 12 | Lumber | Home & Garden | 3.22× | ||
| 13 | Heavy equipment | Home & Garden | 2.91× | ||
| 14 | HVAC | Home & Garden | 2.62× | ||
| 15 | Concrete | Home & Garden | 2.40× | ||
| 16 | Home Hardware | Home & Garden | 2.35× | ||
| 17 | Rona | Home & Garden | 2.23× | ||
| 18 | Building | Home & Garden | 2.20× | ||
| 19 | Sportsnet | Sports | 1.65× | ||
| 20 | Toronto Blue Jays | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| DIY Mentality | THRILL | 1.53× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.92× | |
| Mindfulness | BALANCE | 0.94× |
Drywall has an estimated audience of 1,216,879 people in Canada, concentrated in Ontario and Alberta.
26.9% of Drywall fans are female, 73.1% are male, with an average age of 45.1 years.
Drywall fans show strongest brand affinity for Multi-tool (6.58×), Toronto Blue Jays (1.55×), and Plaster (11.5×) over the country average.
Drywall fans in Canada are most concentrated in Ontario (reach ~700K), Alberta (reach ~200K), and British Columbia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Drywall itself, the audience over-indexes on Toronto Blue Jays (1.55×), Plaster (11.5×), Circular saw (13.46×), and Home Hardware (2.35×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Drywall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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