Rascasse Audience Intelligence

Toronto Blue Jays Fan Demographics in United States

Toronto Blue Jays has an estimated audience of 6.7M people in United States.

#31among Baseball in United States#116among teams in United States#446in Sports

The average Toronto Blue Jays fan in United States is 41.0 years old, more male, and lives primarily in New York.

By number of fans, Toronto Blue Jays ranks #24 among the 30 MLB teams in United States — 0.7× the group median.

Its fans are 2.1 years older than the group average of 38.9.

Women make up 33.3% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Toronto Blue Jays fans stand out for their interest in Texas Tech Red Raiders baseball, North Carolina Tar Heels baseball and Vladimir Guerrero Jr..

In Q3/2026, search interest was −65.1% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: August, September and October account for 50% of the year's searches, January is the quietest month.

Most fans live in New York, California, Florida.

Top affinities include Texas Tech Red Raiders baseball, North Carolina Tar Heels baseball, Texas A&M Aggies baseball, with strongest over-indexing on Texas Tech Red Raiders baseball (50.2× the country average).

Demographically, the Toronto Blue Jays audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Tradition.

The typical Toronto Blue Jays fan in United States is more male, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Texas Tech Red Raiders baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United States
Gender
33.3%♀
66.7% male
Age
41.0
average years
Country rank
#5280
among all objects in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Toronto Blue Jays fans

33.3% are female, 66.7% are male, average age 41.0.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Toronto Blue Jays audience in United States
MetricValue
Female33.3%
Male66.7%
Average age41.0
Estimated audience size6.7M
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Toronto Blue Jays audience in United States
Age bracketShare%
16-2417%
25-3419%
35-4420%
45-5421%
55+23%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Toronto Blue Jays audience comes from United States.

Worldwide audience distribution share by country for Toronto Blue Jays
CountryShare
Canada73.0%
United States17.7%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toronto Blue Jays fans by region: top regions in United States
#RegionReachAffinity×
01Maine~80K2.87×
02Rhode Island~60K2.70×
03New Hampshire~60K2.45×
04Connecticut~200K2.38×
05Massachusetts~300K2.25×
06Vermont~30K2.23×
07New York~800K2.04×
08New Jersey~300K1.65×
09Michigan~300K1.54×
10Wisconsin~200K1.33×
11Florida~500K1.27×
12Maryland~100K1.13×
13Pennsylvania~300K1.08×
14Washington~200K1.06×
15Ohio~200K1.01×
16Delaware~20K1.01×
17Hawaii~30K0.95×
18Arizona~100K0.93×
19Illinois~200K0.88×
20North Dakota~10K0.87×
21Nevada~60K0.85×
22Montana~20K0.85×
23South Carolina~80K0.77×
24California~600K0.76×
25North Carolina~200K0.75×
26Iowa~50K0.75×
27South Dakota~10K0.75×
28Virginia~100K0.74×
29Minnesota~80K0.72×
30Idaho~30K0.71×
31Alaska~10K0.69×
32Indiana~90K0.68×
33Missouri~80K0.68×
34New Mexico~30K0.68×
35Texas~300K0.67×
36Kansas~40K0.66×
37Colorado~70K0.65×
38Nebraska~30K0.64×
39West Virginia~20K0.64×
40Tennessee~90K0.60×
41Kentucky~50K0.58×
42Washington, District of Columbia~8K0.58×
43Oregon~50K0.57×
44Louisiana~50K0.54×
45Georgia~100K0.53×
46Utah~30K0.53×
47Mississippi~30K0.50×
48Alabama~50K0.46×
49Oklahoma~40K0.46×
50Arkansas~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Toronto Blue Jays, United States
0.45×1.00×2.87×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toronto Blue Jays audience vs. the country average
#·InterestCategoryAffinity×
01Texas Tech Red Raiders baseballSports50.20×
02North Carolina Tar Heels baseballSports44.79×
03Texas A&M Aggies baseballSports38.59×
04Mississippi State Bulldogs baseballSports37.06×
05Vladimir Guerrero Jr.Sports27.13×
06Alejandro KirkSports27.13×
07George SpringerSports27.13×
08John SchneiderSports27.13×
09Trey YesavageSports27.13×
10Texas Longhorns baseballSports26.53×
11Tampa Bay RaysSports16.03×
12Los Angeles ChargersSports13.74×
13Babe RuthSports13.67×
14Philadelphia PhilliesSports12.04×
15Arizona DiamondbacksSports11.35×
16Chicago White SoxSports8.39×
17Milwaukee BrewersSports7.67×
18Pittsburgh PiratesSports7.27×
19Atlanta BravesSports5.92×
20FIFA World Cup 2026Sports1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toronto Blue Jays audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toronto Blue Jays audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.56×
TraditionCONSERVATISM1.40×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toronto Blue Jays audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.94×
Early Adopter MentalityPOWER0.96×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toronto Blue Jays over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/toronto-blue-jays-6763” · Methodology