A data profile of the people who buy, follow and care about Toronto Blue Jays in Canada — modelled from more than twelve digital signal sources. Toronto Blue Jays has an estimated audience of 22,603,282 people in Canada.
The average Toronto Blue Jays fan in Canada is 41.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Ice Hockey World Championships, Toronto Maple Leafs, Sportsnet, with strongest over-indexing on Ice Hockey World Championships (2.42× the country average).
Demographically, the Toronto Blue Jays audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Toronto Blue Jays fan in Canada is more male, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Toronto Blue Jays profile in Canada.
35.0% are female, 65.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 41.3 |
| Estimated audience size | 22,603,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Toronto Blue Jays audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 66.0% |
| United States | 26.8% |
| Mexico | 1.3% |
Where the Toronto Blue Jays audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~13M | 1.52× | |
| 02 | Nova Scotia | ~900K | 1.48× | |
| 03 | New Brunswick | ~600K | 1.31× | |
| 04 | Saskatchewan | ~800K | 1.29× | |
| 05 | Newfoundland and Labrador | ~400K | 1.20× | |
| 06 | Prince Edward Island | ~100K | 1.11× | |
| 07 | Alberta | ~1.5M | 0.70× | |
| 08 | Manitoba | ~500K | 0.67× | |
| 09 | British Columbia | ~2M | 0.60× | |
| 10 | Quebec | ~600K | 0.12× |
The strongest cross-interests of the Toronto Blue Jays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MLB.com | Sports | 5.14× | ||
| 02 | Auston Matthews | Sports | 5.09× | ||
| 03 | Boston Red Sox | Sports | 4.73× | ||
| 04 | Toronto Maple Leafs | Sports | 4.35× | ||
| 05 | Hockey Canada | Sports | 3.91× | ||
| 06 | Ottawa Senators | Sports | 3.39× | ||
| 07 | tsn | Sports | 3.05× | ||
| 08 | Boston Bruins | Sports | 3.04× | ||
| 09 | Connor McDavid | Sports | 2.86× | ||
| 10 | Vladimir Guerrero Jr. | Sports | 2.81× | ||
| 11 | NHL (video game series) | Games | 2.60× | ||
| 12 | Scotiabank Arena | Sports | 2.58× | ||
| 13 | Edmonton Oilers | Sports | 2.56× | ||
| 14 | Ice Hockey World Championships | Sports | 2.42× | ||
| 15 | Sportsnet | Sports | 2.40× | ||
| 16 | Winnipeg Jets | Sports | 2.35× | ||
| 17 | Toronto Sun | News | 2.32× | ||
| 18 | Baseball | Sports | 1.92× | ||
| 19 | MLB | Sports | 1.77× | ||
| 20 | NHL | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Family Orientation | CONSERVATISM | 1.11× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Spirituality | BALANCE | 0.82× | |
| Travelling | THRILL | 0.85× |
Toronto Blue Jays has an estimated audience of 22,603,282 people in Canada, concentrated in Ontario and British Columbia.
35.0% of Toronto Blue Jays fans are female, 65.0% are male, with an average age of 41.3 years.
Toronto Blue Jays fans show strongest brand affinity for Ice Hockey World Championships (2.42×), Toronto Maple Leafs (4.35×), and Sportsnet (2.4×) over the country average.
Toronto Blue Jays fans in Canada are most concentrated in Ontario (reach ~13M), British Columbia (reach ~2M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Toronto Blue Jays itself, the audience over-indexes on Toronto Maple Leafs (4.35×), Sportsnet (2.4×), Auston Matthews (5.09×), and Edmonton Oilers (2.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toronto Blue Jays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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