Toronto Blue Jays Audience in Canada
Toronto Blue Jays has an estimated audience of 19,918,623 people in Canada. 35.0% are female, 65.0% are male, average age 41.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Toronto Maple Leafs, Ice Hockey World Championships, Edmonton Oilers, Auston Matthews, Sportsnet.
The average Toronto Blue Jays fan in Canada is 41.3 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Toronto Maple Leafs, Ice Hockey World Championships, Edmonton Oilers, with strongest over-indexing on Toronto Maple Leafs (4.35× the country average). Demographically, the Toronto Blue Jays audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Baseball
Demographics of Toronto Blue Jays fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 41.3 |
| Estimated audience size | 19,918,623 |
Audience persona
The typical Toronto Blue Jays fan in Canada is more male, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Toronto Maple Leafs.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 12,600,000 | 1.52× |
| British Columbia | 1,792,610 | 0.6× |
| Alberta | 1,729,800 | 0.7× |
| Nova Scotia | 877,902 | 1.48× |
| Saskatchewan | 812,992 | 1.29× |
| New Brunswick | 600,632 | 1.31× |
| Quebec | 557,957 | 0.12× |
| Manitoba | 501,796 | 0.67× |
| Newfoundland and Labrador | 363,382 | 1.2× |
| Prince Edward Island | 108,804 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto Maple Leafs | 4.35× | Sports |
| Ice Hockey World Championships | 2.42× | Sports |
| Edmonton Oilers | 2.56× | Sports |
| Auston Matthews | 5.09× | Sports |
| Sportsnet | 2.4× | Sports |
| NHL (video game series) | 2.6× | Games |
| NHL | 1.63× | Sports |
| Ottawa Senators | 3.39× | Sports |
| Winnipeg Jets | 2.35× | Sports |
| Boston Red Sox | 4.73× | Sports |
| tsn | 3.05× | Sports |
| Baseball | 1.92× | Sports |
| Connor McDavid | 2.86× | Sports |
| Toronto Sun | 2.32× | News |
| MLB.com | 5.14× | Sports |
| MLB | 1.77× | Sports |
| Vladimir Guerrero Jr. | 2.81× | Sports |
| Boston Bruins | 3.04× | Sports |
| Hockey Canada | 3.91× | Sports |
| Calgary Flames | 2.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.03 |
| Design Affinity | PREMIUM | 1.03 |
| Convenience Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 63.7% |
| United States | 28.6% |
| Mexico | 1.4% |
See Toronto Blue Jays audiences in other countries
- Toronto Blue Jays — Germany
- Toronto Blue Jays — United States
- Toronto Blue Jays — United Kingdom
- Toronto Blue Jays — France
- Toronto Blue Jays — Italy
- Toronto Blue Jays — Spain
- Toronto Blue Jays — Brazil
- Toronto Blue Jays — Japan
- Toronto Blue Jays — South Korea
- Toronto Blue Jays — India
- Toronto Blue Jays — Mexico
More Baseball audiences in Canada
- MLB (6,555,328)
- Bo Bichette (3,220,117)
- Vladimir Guerrero Jr. (2,520,457)
- New York Yankees (2,411,505)
- George Springer (2,061,365)
Frequently asked questions
How many fans does Toronto Blue Jays have in Canada?
Toronto Blue Jays has an estimated audience of 19,918,623 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Toronto Blue Jays fans?
35.0% of Toronto Blue Jays fans are female, 65.0% are male, with an average age of 41.3 years.
Which brands do Toronto Blue Jays fans like most?
Toronto Blue Jays fans show strongest brand affinity for Toronto Maple Leafs (4.35×), Ice Hockey World Championships (2.42×), and Edmonton Oilers (2.56×) over the country average.
Where do Toronto Blue Jays fans live in Canada?
Toronto Blue Jays fans in Canada are most concentrated in Ontario (reach 12,600,000), British Columbia (reach 1,792,610), and Alberta (reach 1,729,800). These three regions account for the largest share of the active audience.
What other brands do Toronto Blue Jays fans also like?
Beyond Toronto Blue Jays itself, the audience over-indexes on Ice Hockey World Championships (2.42×), Edmonton Oilers (2.56×), Auston Matthews (5.09×), and Sportsnet (2.4×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Toronto Blue Jays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.