Rascasse Audience Intelligence

Pittsburgh Pirates Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh Pirates in United States — modelled from more than twelve digital signal sources. Pittsburgh Pirates has an estimated audience of 10,420,470 people in United States.

#20among Baseball in United States#71among Team in United States#271in Sports

The average Pittsburgh Pirates fan in United States is 40.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, Florida.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Seattle Mariners, with strongest over-indexing on Milwaukee Brewers (26.89× the country average).

Demographically, the Pittsburgh Pirates audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh Pirates fan in United States is more male, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh Pirates profile in United States.

Audience size
10.4M
in United States
Gender
34.6%♀
65.4% male
Age
40.7
average years
Country rank
#3436
Team in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh Pirates fans

34.6% are female, 65.4% are male, average age 40.7.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Pittsburgh Pirates audience in United States
MetricValue
Female34.6%
Male65.4%
Average age40.7
Estimated audience size10,420,470
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Pittsburgh Pirates audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Pittsburgh Pirates audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Pirates
CountryShare
United States76.5%
Mexico3.4%
Japan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh Pirates audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh Pirates fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~4.5M16.36×
02West Virginia~300K8.78×
03Ohio~500K1.98×
04Wisconsin~200K1.29×
05Delaware~30K1.17×
06South Carolina~100K1.09×
07Maryland~100K0.93×
08Virginia~200K0.87×
09Indiana~100K0.74×
10Florida~400K0.73×
11Iowa~50K0.73×
12North Carolina~200K0.72×
13Illinois~200K0.71×
14Kentucky~70K0.69×
15Missouri~90K0.68×
16Montana~20K0.66×
17Mississippi~40K0.65×
18Tennessee~90K0.53×
19New York~200K0.52×
20Washington, District of Columbia~10K0.50×
21New Jersey~100K0.48×
22Nevada~40K0.48×
23Arizona~80K0.47×
24Vermont~7K0.46×
25South Dakota~9K0.45×
26Alabama~50K0.43×
27Connecticut~40K0.43×
28North Dakota~7K0.42×
29Colorado~50K0.40×
30Louisiana~40K0.40×
31Georgia~100K0.39×
32Maine~10K0.39×
33Idaho~20K0.38×
34New Mexico~20K0.38×
35Rhode Island~10K0.38×
36Alaska~7K0.38×
37Hawaii~10K0.36×
38Nebraska~10K0.35×
39Michigan~70K0.34×
40Arkansas~20K0.33×
41New Hampshire~10K0.33×
42Massachusetts~50K0.31×
43Oklahoma~30K0.29×
44Kansas~20K0.29×
45California~300K0.28×
46Oregon~20K0.26×
47Washington~40K0.25×
48Utah~20K0.25×
49Minnesota~30K0.24×
50Texas~200K0.23×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Pirates, United States
0.23×1.00×16.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh Pirates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh Pirates audience
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports27.33×
02Milwaukee BrewersSports26.89×
03Mississippi State Bulldogs baseballSports25.63×
04Andrew McCutchenSports25.00×
05Good Morning (film)Movies & TV20.18×
06Seattle MarinersSports17.75×
07Detroit TigersSports16.85×
08Texas Rangers (baseball)Sports14.16×
09Sidney CrosbySports11.67×
10Los Angeles ChargersSports10.81×
11Paul SkenesSports10.49×
12Pittsburgh PenguinsSports9.88×
13Kansas City RoyalsSports9.37×
14SheetzCars & Mobility5.14×
15Atlanta BravesSports5.00×
16SoccerSports2.49×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20FIFA World Cup 2026Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh Pirates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh Pirates audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
SpiritualityBALANCE1.37×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh Pirates audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
IndulgenceJOY0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh Pirates have in United States?

Pittsburgh Pirates has an estimated audience of 10,420,470 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of Pittsburgh Pirates fans?

34.6% of Pittsburgh Pirates fans are female, 65.4% are male, with an average age of 40.7 years.

03

Which brands do Pittsburgh Pirates fans like most?

Pittsburgh Pirates fans show strongest brand affinity for Milwaukee Brewers (26.89×), Detroit Tigers (16.85×), and Seattle Mariners (17.75×) over the country average.

04

Where do Pittsburgh Pirates fans live in United States?

Pittsburgh Pirates fans in United States are most concentrated in Pennsylvania (reach ~4.5M), Ohio (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh Pirates fans also like?

Beyond Pittsburgh Pirates itself, the audience over-indexes on Detroit Tigers (16.85×), Seattle Mariners (17.75×), Texas Rangers (baseball) (14.16×), and Good Morning (film) (20.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Pittsburgh Pirates audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Pirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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