Pittsburgh Pirates Audience in United States

Pittsburgh Pirates logo

Pittsburgh Pirates has an estimated audience of 8,217,342 people in United States. 34.6% are female, 65.4% are male, average age 40.7. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Milwaukee Brewers, Detroit Tigers, Seattle Mariners, Texas Rangers (baseball), Good Morning (film).

The average Pittsburgh Pirates fan in United States is 40.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Milwaukee Brewers, Detroit Tigers, Seattle Mariners, with strongest over-indexing on Milwaukee Brewers (26.89× the country average). Demographically, the Pittsburgh Pirates audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Pittsburgh Pirates fans

Demographic split for Pittsburgh Pirates audience in United States
MetricValue
Female34.6%
Male65.4%
Average age40.7
Estimated audience size8,217,342

Audience persona

The typical Pittsburgh Pirates fan in United States is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Pittsburgh Pirates in United States
RegionReachAffinity
Pennsylvania4,406,37315.93×
Ohio491,1091.94×
Florida441,1150.79×
West Virginia341,4328.92×
California300,7310.33×
New York291,4930.63×
Texas191,5510.27×
North Carolina189,4680.77×
Illinois185,3910.68×
Virginia180,0690.9×
South Carolina144,1731.17×
Maryland136,7040.97×
New Jersey126,8340.61×
Indiana110,1870.73×
Wisconsin104,0600.84×
Georgia103,2770.41×
Michigan99,9970.47×
Tennessee90,5170.55×
Arizona86,6190.52×
Missouri75,9950.57×
Kentucky64,0480.62×
Massachusetts54,8630.34×
Colorado53,9720.42×
Louisiana48,5490.46×
Alabama47,7790.42×
Iowa47,2940.7×
Connecticut42,2640.51×
Washington42,1080.26×
Nevada41,9090.53×
Minnesota29,3760.25×
Mississippi28,1230.42×
Oklahoma26,5620.29×
Delaware26,2271.16×
Oregon24,8980.26×
Kansas18,6600.29×
Arkansas18,6130.27×
Utah18,3130.25×
Idaho15,5290.38×
Montana15,3770.67×
Washington, District of Columbia15,2050.62×
Nebraska14,5680.35×
New Mexico13,7330.33×
Hawaii13,4260.38×
Maine10,7220.36×
New Hampshire10,3060.32×
Rhode Island9,5570.37×
South Dakota7,1530.38×
North Dakota6,3940.38×
Vermont6,1070.42×
Alaska4,8640.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh Pirates audience
BrandAffinityCategory
Milwaukee Brewers26.89×Sports
Detroit Tigers16.85×Sports
Seattle Mariners17.75×Sports
Texas Rangers (baseball)14.16×Sports
Good Morning (film)20.18×Movies & TV
Pittsburgh Penguins9.88×Sports
Andrew McCutchen25×Sports
Food and drink1.7×Food & Beverages
Soccer2.49×Sports
Paul Skenes10.49×Sports
Kansas City Royals9.37×Sports
Texas A&M Aggies baseball27.33×Sports
Los Angeles Chargers10.81×Sports
Food1.65×Food & Beverages
Mississippi State Bulldogs baseball25.63×Sports
United States1.78×Travel & Leisure
Pittsburgh Steelers3.91×Sports
Sidney Crosby11.67×Sports
WPXI15.12×Movies & TV
Atlanta Braves5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh Pirates audience
TraitClusterScore
ExtroversionTHRILL1.18
TraditionCONSERVATISM1.17
Family OrientationCONSERVATISM1.14
Convenience OrientationPREMIUM1.14
Risk AppetiteTHRILL1.13
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh Pirates
CountryShare
United States72.4%
Mexico4.0%
Japan3.9%

See Pittsburgh Pirates audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Pittsburgh Pirates have in United States?

Pittsburgh Pirates has an estimated audience of 8,217,342 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Pittsburgh Pirates fans?

34.6% of Pittsburgh Pirates fans are female, 65.4% are male, with an average age of 40.7 years.

Which brands do Pittsburgh Pirates fans like most?

Pittsburgh Pirates fans show strongest brand affinity for Milwaukee Brewers (26.89×), Detroit Tigers (16.85×), and Seattle Mariners (17.75×) over the country average.

Where do Pittsburgh Pirates fans live in United States?

Pittsburgh Pirates fans in United States are most concentrated in Pennsylvania (reach 4,406,373), Ohio (reach 491,109), and Florida (reach 441,115). These three regions account for the largest share of the active audience.

What other brands do Pittsburgh Pirates fans also like?

Beyond Pittsburgh Pirates itself, the audience over-indexes on Detroit Tigers (16.85×), Seattle Mariners (17.75×), Texas Rangers (baseball) (14.16×), and Good Morning (film) (20.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Pirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.