Rascasse Audience Intelligence

Texas Rangers (baseball) Audience in United States

A data profile of the people who buy, follow and care about Texas Rangers (baseball) in United States — modelled from more than twelve digital signal sources. Texas Rangers (baseball) has an estimated audience of 11,793,264 people in United States.

#16among Baseball in United States#62among Team in United States#228in Sports

The average Texas Rangers (baseball) fan in United States is 38.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Washington.

Top brand affinities include Milwaukee Brewers, Seattle Mariners, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (15.51× the country average).

Demographically, the Texas Rangers (baseball) audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Rangers (baseball) fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Rangers (baseball) profile in United States.

Audience size
11.8M
in United States
Gender
36.4%♀
63.6% male
Age
38.5
average years
Country rank
#3032
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Rangers (baseball) fans

36.4% are female, 63.6% are male, average age 38.5.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Texas Rangers (baseball) audience in United States
MetricValue
Female36.4%
Male63.6%
Average age38.5
Estimated audience size11,793,264
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Texas Rangers (baseball) audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

74.8%

of the worldwide Texas Rangers (baseball) audience comes from United States.

Worldwide audience distribution share by country for Texas Rangers (baseball)
CountryShare
United States74.8%
Brazil4.3%
Mexico3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Rangers (baseball) audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Rangers (baseball) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M15.00×
02Oklahoma~500K4.13×
03Washington~500K2.29×
04Arkansas~200K2.08×
05New Mexico~100K1.93×
06Louisiana~300K1.76×
07Montana~30K0.88×
08Idaho~50K0.86×
09Kansas~80K0.83×
10Mississippi~70K0.77×
11Wyoming~10K0.76×
12Arizona~200K0.73×
13Alaska~20K0.73×
14Colorado~100K0.72×
15Nevada~80K0.70×
16Missouri~100K0.68×
17Tennessee~200K0.65×
18Oregon~80K0.62×
19Iowa~60K0.58×
20Ohio~200K0.57×
21Alabama~90K0.57×
22Hawaii~30K0.57×
23South Dakota~10K0.55×
24Florida~400K0.52×
25Nebraska~30K0.51×
26Pennsylvania~200K0.49×
27North Carolina~200K0.49×
28North Dakota~10K0.49×
29Illinois~200K0.48×
30New Jersey~100K0.48×
31Maryland~100K0.48×
32Wisconsin~80K0.48×
33Kentucky~70K0.48×
34Delaware~20K0.48×
35California~600K0.46×
36New York~300K0.46×
37Michigan~100K0.46×
38Washington, District of Columbia~20K0.46×
39Rhode Island~20K0.45×
40Virginia~100K0.44×
41Massachusetts~100K0.43×
42Connecticut~50K0.43×
43Utah~40K0.43×
44South Carolina~70K0.41×
45West Virginia~20K0.41×
46Indiana~90K0.40×
47Georgia~100K0.39×
48Minnesota~60K0.38×
49New Hampshire~20K0.37×
50Maine~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Texas Rangers (baseball), United States
0.37×1.00×15.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Rangers (baseball) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Rangers (baseball) audience
#·InterestCategoryAffinity×
01Fox Sports RadioSports17.48×
02Milwaukee BrewersSports15.51×
03Manny MachadoSports14.47×
04Pittsburgh PiratesSports14.16×
05Dallas StarsSports13.81×
06Seattle MarinersSports13.47×
07Arkansas RazorbacksSports10.88×
08Detroit TigersSports10.30×
09Baseball gloveSports9.95×
10Babe RuthSports6.90×
11World SeriesSports6.82×
12Kansas City RoyalsSports6.21×
13Web serverTechnology & Electronics4.57×
14Atlanta BravesSports3.90×
15San Francisco 49ersSports3.09×
16WhataburgerFood & Beverages3.00×
17CBS SportsMovies & TV2.87×
18United AirlinesTravel & Leisure2.09×
19Do it yourself (DIY)Home & Garden1.57×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Rangers (baseball) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Rangers (baseball) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
TraditionCONSERVATISM1.36×
DIY MentalityTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Rangers (baseball) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Quality AwarenessPREMIUM0.77×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Rangers (baseball) have in United States?

Texas Rangers (baseball) has an estimated audience of 11,793,264 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas Rangers (baseball) fans?

36.4% of Texas Rangers (baseball) fans are female, 63.6% are male, with an average age of 38.5 years.

03

Which brands do Texas Rangers (baseball) fans like most?

Texas Rangers (baseball) fans show strongest brand affinity for Milwaukee Brewers (15.51×), Seattle Mariners (13.47×), and Detroit Tigers (10.3×) over the country average.

04

Where do Texas Rangers (baseball) fans live in United States?

Texas Rangers (baseball) fans in United States are most concentrated in Texas (reach ~9M), California (reach ~600K), and Washington (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Rangers (baseball) fans also like?

Beyond Texas Rangers (baseball) itself, the audience over-indexes on Seattle Mariners (13.47×), Detroit Tigers (10.3×), Pittsburgh Pirates (14.16×), and Dallas Stars (13.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Rangers (baseball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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