Rascasse Audience Intelligence

Philadelphia Phillies Audience in United States

A data profile of the people who buy, follow and care about Philadelphia Phillies in United States — modelled from more than twelve digital signal sources. Philadelphia Phillies has an estimated audience of 8,546,036 people in United States.

#24among Baseball in United States#89among Team in United States#337in Sports

The average Philadelphia Phillies fan in United States is 37.6 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Florida.

Top brand affinities include Wawa Inc., Philadelphia (magazine), Philadelphia Flyers, with strongest over-indexing on Wawa Inc. (13.15× the country average).

Demographically, the Philadelphia Phillies audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia Phillies fan in United States is more male, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Wawa Inc..

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia Phillies profile in United States.

Audience size
8.5M
in United States
Gender
34.9%♀
65.1% male
Age
37.6
average years
Country rank
#4159
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia Phillies fans

34.9% are female, 65.1% are male, average age 37.6.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Philadelphia Phillies audience in United States
MetricValue
Female34.9%
Male65.1%
Average age37.6
Estimated audience size8,546,036
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Philadelphia Phillies audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Philadelphia Phillies audience comes from United States.

Worldwide audience distribution share by country for Philadelphia Phillies
CountryShare
United States82.4%
Japan5.1%
Mexico3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia Phillies audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia Phillies fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~3M10.66×
02Delaware~200K10.32×
03New Jersey~1M5.03×
04Wisconsin~300K2.35×
05Georgia~400K1.54×
06South Carolina~200K1.24×
07Maryland~100K1.01×
08Florida~600K0.96×
09Virginia~200K0.85×
10North Carolina~200K0.83×
11New York~400K0.79×
12Alabama~90K0.78×
13Washington, District of Columbia~20K0.71×
14Vermont~10K0.70×
15Connecticut~60K0.69×
16West Virginia~20K0.63×
17Tennessee~100K0.62×
18Maine~20K0.61×
19Nevada~40K0.52×
20Montana~10K0.52×
21Arizona~90K0.49×
22Iowa~30K0.47×
23Mississippi~30K0.46×
24Illinois~100K0.45×
25Ohio~100K0.45×
26Indiana~70K0.43×
27New Hampshire~10K0.43×
28Alaska~8K0.42×
29Rhode Island~10K0.40×
30New Mexico~20K0.38×
31Colorado~50K0.36×
32Kentucky~40K0.36×
33South Dakota~7K0.36×
34California~300K0.35×
35Idaho~10K0.35×
36Michigan~80K0.34×
37Hawaii~10K0.34×
38Massachusetts~60K0.33×
39Missouri~40K0.33×
40Louisiana~30K0.32×
41North Dakota~5K0.32×
42Nebraska~10K0.30×
43Utah~20K0.29×
44Kansas~20K0.29×
45Minnesota~30K0.26×
46Arkansas~20K0.26×
47Washington~40K0.25×
48Oregon~20K0.25×
49Texas~200K0.24×
50Oklahoma~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Philadelphia Phillies, United States
0.24×1.00×10.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia Phillies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia Phillies audience
#·InterestCategoryAffinity×
01Chase UtleySports57.50×
02Let's Go Flyers !Topic52.71×
03Roy HalladaySports40.04×
04Andrew McCutchenSports34.09×
05Texas A&M Aggies baseballSports30.55×
06Mississippi State Bulldogs baseballSports28.64×
07Philadelphia FlyersSports27.52×
08Philadelphia (magazine)News26.41×
09Philadelphia County, PennsylvaniaTravel & Leisure24.23×
10Zach ErtzSports22.67×
11Bryce HarperSports19.08×
12Wawa Inc.Shopping13.15×
13Kyle SchwarberSports12.10×
14Arizona DiamondbacksSports11.46×
15Toronto Blue JaysSports10.31×
16Josh ShapiroPolitics & Society10.16×
17Baltimore OriolesSports10.11×
18MLB NetworkSports7.34×
19Cincinnati RedsSports6.77×
20Philadelphia EaglesSports5.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia Phillies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia Phillies audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
PatriotismCONSERVATISM1.22×
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia Phillies audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
CreativityOPEN0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia Phillies have in United States?

Philadelphia Phillies has an estimated audience of 8,546,036 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Philadelphia Phillies fans?

34.9% of Philadelphia Phillies fans are female, 65.1% are male, with an average age of 37.6 years.

03

Which brands do Philadelphia Phillies fans like most?

Philadelphia Phillies fans show strongest brand affinity for Wawa Inc. (13.15×), Philadelphia (magazine) (26.41×), and Philadelphia Flyers (27.52×) over the country average.

04

Where do Philadelphia Phillies fans live in United States?

Philadelphia Phillies fans in United States are most concentrated in Pennsylvania (reach ~3M), New Jersey (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia Phillies fans also like?

Beyond Philadelphia Phillies itself, the audience over-indexes on Philadelphia (magazine) (26.41×), Philadelphia Flyers (27.52×), Bryce Harper (19.08×), and Andrew McCutchen (34.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Philadelphia Phillies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Phillies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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