Philadelphia Phillies Audience in United States

Philadelphia Phillies logo

Philadelphia Phillies has an estimated audience of 8,481,880 people in United States. 34.9% are female, 65.1% are male, average age 37.6. Top regions: Pennsylvania, New Jersey, Florida. Top brand affinities: Wawa Inc., Philadelphia (magazine), Philadelphia Flyers, Bryce Harper, Andrew McCutchen.

The average Philadelphia Phillies fan in United States is 37.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Florida. Top brand affinities include Wawa Inc., Philadelphia (magazine), Philadelphia Flyers, with strongest over-indexing on Wawa Inc. (13.15× the country average). Demographically, the Philadelphia Phillies audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Philadelphia Phillies fans

Demographic split for Philadelphia Phillies audience in United States
MetricValue
Female34.9%
Male65.1%
Average age37.6
Estimated audience size8,481,880

Audience persona

The typical Philadelphia Phillies fan in United States is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Wawa Inc..

Top regions in United States

Top regions ranked by reach for Philadelphia Phillies in United States
RegionReachAffinity
Pennsylvania3,212,91511.25×
New Jersey1,105,1185.12×
Florida565,5440.98×
Georgia501,9381.92×
California340,1460.36×
New York331,3020.7×
North Carolina237,5130.93×
Delaware230,8989.87×
Virginia190,5200.92×
Texas179,0940.25×
South Carolina175,8061.38×
Maryland162,0871.11×
Ohio134,1180.51×
Tennessee120,8660.71×
Wisconsin119,6010.94×
Illinois110,6740.39×
Alabama108,8590.92×
Arizona86,5410.5×
Indiana62,3200.4×
Michigan61,8300.28×
Connecticut54,1400.64×
Massachusetts50,4290.3×
Colorado49,2040.37×
Missouri44,5850.33×
Washington41,7730.25×
Nevada40,7090.5×
Kentucky36,4830.34×
Louisiana36,0810.33×
Mississippi33,2820.48×
Iowa27,9190.4×
Minnesota25,5580.21×
Oregon25,0310.26×
West Virginia22,7400.58×
Utah22,7050.3×
Kansas20,6890.31×
Oklahoma20,5820.22×
Washington, District of Columbia18,2690.72×
Maine17,0200.56×
Arkansas15,5900.22×
Idaho14,8620.35×
New Mexico14,5630.34×
New Hampshire12,8450.38×
Montana11,9750.51×
Nebraska11,5760.27×
Hawaii10,9580.3×
Vermont9,7940.66×
Rhode Island8,8150.33×
Alaska6,0040.33×
South Dakota5,5930.29×
North Dakota3,9850.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia Phillies audience
BrandAffinityCategory
Wawa Inc.13.15×Shopping
Philadelphia (magazine)26.41×News
Philadelphia Flyers27.52×Sports
Bryce Harper19.08×Sports
Andrew McCutchen34.09×Sports
Toronto Blue Jays10.31×Sports
Chase Utley57.5×Sports
Let's Go Flyers !52.71×
Baltimore Orioles10.11×Sports
Roy Halladay40.04×Sports
Philadelphia Eagles5.25×Sports
Zach Ertz22.67×Sports
Texas A&M Aggies baseball30.55×Sports
Arizona Diamondbacks11.46×Sports
Cincinnati Reds6.77×Sports
Mississippi State Bulldogs baseball28.64×Sports
Philadelphia County, Pennsylvania24.23×Travel & Leisure
MLB Network7.34×Sports
Kyle Schwarber12.1×Sports
The Philadelphia Inquirer22.51×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia Phillies audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.22
Community OrientationOPEN1.17
Sports ActivityPOWER1.12
TraditionCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia Phillies
CountryShare
United States83.1%
Japan5.2%
Mexico3.1%

See Philadelphia Phillies audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Philadelphia Phillies have in United States?

Philadelphia Phillies has an estimated audience of 8,481,880 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Philadelphia Phillies fans?

34.9% of Philadelphia Phillies fans are female, 65.1% are male, with an average age of 37.6 years.

Which brands do Philadelphia Phillies fans like most?

Philadelphia Phillies fans show strongest brand affinity for Wawa Inc. (13.15×), Philadelphia (magazine) (26.41×), and Philadelphia Flyers (27.52×) over the country average.

Where do Philadelphia Phillies fans live in United States?

Philadelphia Phillies fans in United States are most concentrated in Pennsylvania (reach 3,212,915), New Jersey (reach 1,105,118), and Florida (reach 565,544). These three regions account for the largest share of the active audience.

What other brands do Philadelphia Phillies fans also like?

Beyond Philadelphia Phillies itself, the audience over-indexes on Philadelphia (magazine) (26.41×), Philadelphia Flyers (27.52×), Bryce Harper (19.08×), and Andrew McCutchen (34.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Phillies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.