Rascasse Audience Intelligence

Arizona Diamondbacks Audience in United States

A data profile of the people who buy, follow and care about Arizona Diamondbacks in United States — modelled from more than twelve digital signal sources. Arizona Diamondbacks has an estimated audience of 4,264,273 people in United States.

#39among Baseball in United States#150among Team in United States#661in Sports

The average Arizona Diamondbacks fan in United States is 38.7 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, New York.

Top brand affinities include Christian Walker, Utah Mammoth, Corbin Carroll, with strongest over-indexing on Christian Walker (78.38× the country average).

Demographically, the Arizona Diamondbacks audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona Diamondbacks fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Christian Walker.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona Diamondbacks profile in United States.

Audience size
4.3M
in United States
Gender
31.5%♀
68.5% male
Age
38.7
average years
Country rank
#7616
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona Diamondbacks fans

31.5% are female, 68.5% are male, average age 38.7.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Arizona Diamondbacks audience in United States
MetricValue
Female31.5%
Male68.5%
Average age38.7
Estimated audience size4,264,273
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Arizona Diamondbacks audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Arizona Diamondbacks audience comes from United States.

Worldwide audience distribution share by country for Arizona Diamondbacks
CountryShare
United States80.9%
Mexico6.1%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona Diamondbacks audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona Diamondbacks fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~2M21.91×
02New Mexico~40K1.98×
03Nevada~60K1.52×
04California~600K1.32×
05Montana~10K0.95×
06Idaho~20K0.91×
07Georgia~100K0.80×
08Wisconsin~50K0.79×
09Wyoming~5K0.77×
10New Jersey~80K0.75×
11Utah~30K0.75×
12New York~200K0.70×
13Hawaii~10K0.67×
14South Dakota~7K0.66×
15Colorado~40K0.65×
16Pennsylvania~90K0.63×
17Oregon~30K0.60×
18Iowa~20K0.60×
19Delaware~7K0.59×
20North Dakota~5K0.59×
21Illinois~80K0.58×
22Alaska~5K0.58×
23Ohio~70K0.56×
24Kentucky~30K0.56×
25Missouri~40K0.55×
26Washington~50K0.53×
27Connecticut~20K0.51×
28South Carolina~30K0.50×
29Nebraska~10K0.50×
30Tennessee~40K0.49×
31Alabama~30K0.49×
32Indiana~40K0.48×
33Mississippi~20K0.48×
34North Carolina~60K0.47×
35Kansas~20K0.46×
36Florida~100K0.43×
37Maryland~30K0.43×
38Texas~200K0.42×
39Louisiana~20K0.42×
40Michigan~50K0.41×
41Rhode Island~6K0.41×
42Arkansas~10K0.40×
43Virginia~40K0.38×
44West Virginia~7K0.37×
45Massachusetts~30K0.35×
46New Hampshire~6K0.35×
47Maine~5K0.35×
48Washington, District of Columbia~5K0.35×
49Minnesota~20K0.34×
50Oklahoma~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Arizona Diamondbacks, United States
0.33×1.00×21.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona Diamondbacks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona Diamondbacks audience
#·InterestCategoryAffinity×
01Christian WalkerSports78.38×
02Texas Tech Red Raiders baseballSports67.72×
03North Carolina Tar Heels baseballSports60.43×
04Texas A&M Aggies baseballSports52.06×
05Corbin CarrollSports50.95×
06Mississippi State Bulldogs baseballSports48.81×
07Mark McGwireSports34.82×
08Utah MammothSports33.44×
09Paul GoldschmidtSports28.26×
10Larry FitzgeraldSports26.82×
11Arizona LotteryGames25.19×
12Los Angeles Angels of AnaheimSports16.33×
13Los Angeles ChargersSports13.38×
14Philadelphia PhilliesSports13.09×
15Baltimore OriolesSports12.36×
16Tampa Bay RaysSports12.19×
17Toronto Blue JaysSports11.10×
18Cincinnati RedsSports9.56×
19Milwaukee BrewersSports7.14×
20Atlanta BravesSports6.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona Diamondbacks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona Diamondbacks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Urban LifestyleOPEN1.23×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona Diamondbacks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.91×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona Diamondbacks have in United States?

Arizona Diamondbacks has an estimated audience of 4,264,273 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Arizona Diamondbacks fans?

31.5% of Arizona Diamondbacks fans are female, 68.5% are male, with an average age of 38.7 years.

03

Which brands do Arizona Diamondbacks fans like most?

Arizona Diamondbacks fans show strongest brand affinity for Christian Walker (78.38×), Utah Mammoth (33.44×), and Corbin Carroll (50.95×) over the country average.

04

Where do Arizona Diamondbacks fans live in United States?

Arizona Diamondbacks fans in United States are most concentrated in Arizona (reach ~2M), California (reach ~600K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona Diamondbacks fans also like?

Beyond Arizona Diamondbacks itself, the audience over-indexes on Utah Mammoth (33.44×), Corbin Carroll (50.95×), Mississippi State Bulldogs baseball (48.81×), and Texas A&M Aggies baseball (52.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Arizona Diamondbacks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Diamondbacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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