Arizona Diamondbacks Audience in United States

Arizona Diamondbacks logo

Arizona Diamondbacks has an estimated audience of 4,316,737 people in United States. 31.5% are female, 68.5% are male, average age 38.7. Top regions: Arizona, California, New York. Top brand affinities: Christian Walker, Utah Mammoth, Corbin Carroll, Texas A&M Aggies baseball, Arizona Lottery.

The average Arizona Diamondbacks fan in United States is 38.7 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, New York. Top brand affinities include Christian Walker, Utah Mammoth, Corbin Carroll, with strongest over-indexing on Christian Walker (78.38× the country average). Demographically, the Arizona Diamondbacks audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Arizona Diamondbacks fans

Demographic split for Arizona Diamondbacks audience in United States
MetricValue
Female31.5%
Male68.5%
Average age38.7
Estimated audience size4,316,737

Audience persona

The typical Arizona Diamondbacks fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Christian Walker.

Top regions in United States

Top regions ranked by reach for Arizona Diamondbacks in United States
RegionReachAffinity
Arizona1,852,92321.02×
California726,3771.53×
New York201,6280.84×
Texas154,1550.42×
Florida132,0750.45×
Georgia127,9720.96×
Pennsylvania101,8880.7×
New Jersey96,4850.88×
Illinois84,2880.59×
North Carolina71,2140.55×
Nevada65,7211.57×
Ohio63,3700.48×
Wisconsin51,6210.79×
Tennessee46,9980.54×
Michigan43,9520.39×
Virginia43,1220.41×
Washington42,2950.49×
Colorado42,2230.62×
New Mexico38,4821.78×
South Carolina37,7690.58×
Missouri36,5020.52×
Indiana36,3860.46×
Alabama33,2850.55×
Maryland31,6610.43×
Oregon30,5550.62×
Massachusetts29,9380.35×
Utah29,8210.77×
Connecticut23,8270.55×
Kentucky23,5600.44×
Louisiana23,0460.41×
Iowa21,2450.6×
Idaho19,7830.91×
Minnesota19,3510.31×
Mississippi16,9490.48×
Kansas15,2500.45×
Oklahoma14,6400.31×
Arkansas13,4580.38×
Hawaii12,2500.66×
Montana11,3660.95×
Nebraska10,6670.49×
Delaware6,9650.58×
West Virginia6,0880.3×
South Dakota5,8470.59×
Rhode Island5,0520.37×
New Hampshire4,9240.29×
Alaska4,6730.51×
North Dakota4,6380.52×
Wyoming4,5480.71×
Maine4,4210.29×
Washington, District of Columbia4,4090.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arizona Diamondbacks audience
BrandAffinityCategory
Christian Walker78.38×Sports
Utah Mammoth33.44×Sports
Corbin Carroll50.95×Sports
Texas A&M Aggies baseball52.06×Sports
Arizona Lottery25.19×Games
Mississippi State Bulldogs baseball48.81×Sports
Philadelphia Phillies13.09×Sports
Paul Goldschmidt28.26×Sports
Texas Tech Red Raiders baseball67.72×Sports
Cincinnati Reds9.56×Sports
Toronto Blue Jays11.1×Sports
Baltimore Orioles12.36×Sports
North Carolina Tar Heels baseball60.43×Sports
Mark McGwire34.82×Sports
Los Angeles Angels of Anaheim16.33×Sports
Milwaukee Brewers7.14×Sports
Tampa Bay Rays12.19×Sports
Los Angeles Chargers13.38×Sports
Atlanta Braves6.76×Sports
LSU Softball52.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arizona Diamondbacks audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Sports ActivityPOWER1.23
ExtroversionTHRILL1.22
IndulgenceJOY1.2
Risk AppetiteTHRILL1.2
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Arizona Diamondbacks
CountryShare
United States82.4%
Mexico5.8%
Japan1.7%

See Arizona Diamondbacks audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Arizona Diamondbacks have in United States?

Arizona Diamondbacks has an estimated audience of 4,316,737 people in United States, concentrated in Arizona and California.

What is the gender split and age of Arizona Diamondbacks fans?

31.5% of Arizona Diamondbacks fans are female, 68.5% are male, with an average age of 38.7 years.

Which brands do Arizona Diamondbacks fans like most?

Arizona Diamondbacks fans show strongest brand affinity for Christian Walker (78.38×), Utah Mammoth (33.44×), and Corbin Carroll (50.95×) over the country average.

Where do Arizona Diamondbacks fans live in United States?

Arizona Diamondbacks fans in United States are most concentrated in Arizona (reach 1,852,923), California (reach 726,377), and New York (reach 201,628). These three regions account for the largest share of the active audience.

What other brands do Arizona Diamondbacks fans also like?

Beyond Arizona Diamondbacks itself, the audience over-indexes on Utah Mammoth (33.44×), Corbin Carroll (50.95×), Texas A&M Aggies baseball (52.06×), and Arizona Lottery (25.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Diamondbacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.