Rascasse Audience Intelligence

Utah Mammoth Audience in United States

A data profile of the people who buy, follow and care about Utah Mammoth in United States — modelled from more than twelve digital signal sources. Utah Mammoth has an estimated audience of 2,703,682 people in United States.

#30among Ice hockey in United States#205among Team in United States#992in Sports

The average Utah Mammoth fan in United States is 39.7 years old, more male, and lives primarily in Utah.

The audience is concentrated in Utah, Arizona, California.

Top brand affinities include Arizona Diamondbacks, Calgary Flames, QuikTrip, with strongest over-indexing on Arizona Diamondbacks (30.27× the country average).

Demographically, the Utah Mammoth audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utah Mammoth fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Arizona Diamondbacks.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utah Mammoth profile in United States.

Audience size
2.7M
in United States
Gender
33.3%♀
66.7% male
Age
39.7
average years
Country rank
#11192
Team in United States
Fig. 01

Search interest · 12-month trend

+230%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utah Mammoth fans

33.3% are female, 66.7% are male, average age 39.7.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Utah Mammoth audience in United States
MetricValue
Female33.3%
Male66.7%
Average age39.7
Estimated audience size2,703,682
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Utah Mammoth audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

62.2%

of the worldwide Utah Mammoth audience comes from United States.

Worldwide audience distribution share by country for Utah Mammoth
CountryShare
United States62.2%
Canada18.4%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utah Mammoth audience in United States is strongest.

Fig. 05

Top regions by affinity

Utah Mammoth fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K24.25×
02Arizona~300K7.23×
03Wyoming~6K1.73×
04Idaho~20K1.59×
05Nevada~20K1.15×
06Minnesota~30K1.08×
07Montana~7K1.08×
08Colorado~30K0.97×
09North Dakota~4K0.94×
10Alaska~4K0.84×
11Massachusetts~30K0.70×
12New Hampshire~6K0.70×
13Pennsylvania~50K0.68×
14South Dakota~3K0.67×
15Rhode Island~5K0.66×
16Missouri~20K0.65×
17Michigan~40K0.64×
18Illinois~40K0.59×
19Maine~5K0.58×
20Connecticut~10K0.56×
21New Mexico~6K0.56×
22New York~70K0.55×
23Wisconsin~20K0.54×
24New Jersey~30K0.53×
25Washington~20K0.52×
26Nebraska~6K0.52×
27Iowa~9K0.49×
28Ohio~30K0.47×
29Tennessee~20K0.47×
30Delaware~3K0.47×
31Maryland~20K0.46×
32Washington, District of Columbia~3K0.46×
33Florida~60K0.43×
34North Carolina~30K0.43×
35Kansas~8K0.43×
36West Virginia~4K0.41×
37California~100K0.40×
38Indiana~20K0.40×
39Hawaii~4K0.39×
40Oregon~10K0.38×
41Virginia~20K0.37×
42South Carolina~10K0.34×
43Alabama~10K0.34×
44Kentucky~9K0.34×
45Texas~60K0.33×
46Oklahoma~8K0.32×
47Mississippi~6K0.32×
48Arkansas~6K0.31×
49Louisiana~8K0.28×
50Georgia~20K0.26×
Fig. 06

Affinity by region

Affinity by region — Utah Mammoth, United States
0.26×1.00×24.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utah Mammoth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utah Mammoth audience
#·InterestCategoryAffinity×
01Arizona DiamondbacksSports30.27×
02Calgary FlamesSports28.33×
03Harkins TheatresMovies & TV23.48×
04Arizona State UniversityBusiness & Career11.88×
05Montreal CanadiensSports11.79×
06Stanley Cup playoffsSports11.79×
07Vegas Golden KnightsSports10.27×
08Sidney CrosbySports10.07×
09Buffalo SabresSports9.78×
10Colorado AvalancheSports8.05×
11Detroit Red WingsSports7.72×
12Dallas StarsSports7.63×
13Phoenix SunsSports7.08×
14Dutch Bros. CoffeeFood & Beverages6.88×
15QuikTripShopping5.76×
16Ice hockeySports4.31×
17Rock musicMusic & Radio1.87×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20FIFA World Cup 2026Sports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utah Mammoth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utah Mammoth audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
TraditionCONSERVATISM1.38×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utah Mammoth audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Design AffinityPREMIUM0.82×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utah Mammoth have in United States?

Utah Mammoth has an estimated audience of 2,703,682 people in United States, concentrated in Utah and Arizona.

02

What is the gender split and age of Utah Mammoth fans?

33.3% of Utah Mammoth fans are female, 66.7% are male, with an average age of 39.7 years.

03

Which brands do Utah Mammoth fans like most?

Utah Mammoth fans show strongest brand affinity for Arizona Diamondbacks (30.27×), Calgary Flames (28.33×), and QuikTrip (5.76×) over the country average.

04

Where do Utah Mammoth fans live in United States?

Utah Mammoth fans in United States are most concentrated in Utah (reach ~500K), Arizona (reach ~300K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Utah Mammoth fans also like?

Beyond Utah Mammoth itself, the audience over-indexes on Calgary Flames (28.33×), QuikTrip (5.76×), Montreal Canadiens (11.79×), and Phoenix Suns (7.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Utah Mammoth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Mammoth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →