Utah Mammoth Audience in United States

Utah Mammoth logo

Utah Mammoth has an estimated audience of 2,236,150 people in United States. 33.3% are female, 66.7% are male, average age 39.7. Top regions: Utah, Arizona, California. Top brand affinities: Arizona Diamondbacks, Kia Sportage, Maryland Terrapins men's basketball, Horoscope, Duke Blue Devils men's basketball.

The average Utah Mammoth fan in United States is 39.7 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, Arizona, California. Top brand affinities include Arizona Diamondbacks, Kia Sportage, Maryland Terrapins men's basketball, with strongest over-indexing on Arizona Diamondbacks (23.14× the country average). Demographically, the Utah Mammoth audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Utah Mammoth fans

Demographic split for Utah Mammoth audience in United States
MetricValue
Female33.3%
Male66.7%
Average age39.7
Estimated audience size2,236,150

Audience persona

The typical Utah Mammoth fan in United States is more male, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Arizona Diamondbacks.

Top regions in United States

Top regions ranked by reach for Utah Mammoth in United States
RegionReachAffinity
Utah416,02020.77×
Arizona377,5588.27×
California115,6970.47×
New York85,9150.69×
Texas76,2520.4×
Florida75,8650.5×
Pennsylvania59,6120.79×
Illinois55,6570.75×
Michigan45,9540.79×
Massachusetts39,1870.89×
Ohio38,3900.56×
Minnesota38,2081.19×
Colorado37,8451.07×
New Jersey36,8180.65×
North Carolina35,2290.52×
Missouri28,3010.79×
Washington26,9390.6×
Tennessee24,5750.55×
Virginia24,0700.44×
Nevada23,5571.09×
Georgia21,1620.31×
Wisconsin20,7530.62×
Maryland20,2260.53×
Indiana18,8950.46×
Idaho16,7461.49×
Connecticut14,9180.67×
South Carolina12,7550.38×
Alabama11,1710.36×
Oregon10,7910.42×
Kentucky10,4920.37×
Iowa9,9190.54×
Kansas8,4740.48×
Oklahoma8,2590.33×
Louisiana7,9480.28×
New Hampshire7,2980.83×
Montana6,6381.07×
New Mexico6,5410.58×
Nebraska6,2830.56×
Arkansas5,4830.3×
Mississippi5,4660.3×
Maine5,2370.65×
Rhode Island5,1830.73×
Wyoming4,5591.38×
North Dakota4,2430.92×
West Virginia3,9170.38×
Alaska3,5070.73×
Washington, District of Columbia3,3390.5×
South Dakota3,2680.63×
Hawaii3,1680.33×
Delaware2,9720.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah Mammoth audience
BrandAffinityCategory
Arizona Diamondbacks23.14×Sports
Kia Sportage29.58×Cars & Mobility
Maryland Terrapins men's basketball45.47×Sports
Horoscope13.08×Health
Duke Blue Devils men's basketball12.43×Sports
Seattle Mariners8.72×Sports
Memphis Tigers men's basketball36.52×Sports
Roulette15.97×Games
Calgary Flames26.92×Sports
Phoenix Suns8.21×Sports
Ottawa Senators21.49×Sports
Gonzaga Bulldogs men's basketball16.99×Sports
Jenga32.87×Games
Exploding Kittens30.87×Games
Honda HR-V19.72×Cars & Mobility
WhatsApp4.37×Internet & Social Media
Madrid9.75×Travel & Leisure
Texas Longhorns baseball17.29×Sports
Blended whiskey8.09×Food & Beverages
Las Vegas3.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah Mammoth audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
Risk AppetiteTHRILL1.65
Social Media UsageJOY1.28
Sports ActivityPOWER1.11
Early Adopter MentalityPOWER1.1
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Utah Mammoth
CountryShare
United States61.9%
Canada15.7%
Brazil3.5%

See Utah Mammoth audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Utah Mammoth have in United States?

Utah Mammoth has an estimated audience of 2,236,150 people in United States, concentrated in Utah and Arizona.

What is the gender split and age of Utah Mammoth fans?

33.3% of Utah Mammoth fans are female, 66.7% are male, with an average age of 39.7 years.

Which brands do Utah Mammoth fans like most?

Utah Mammoth fans show strongest brand affinity for Arizona Diamondbacks (23.14×), Kia Sportage (29.58×), and Maryland Terrapins men's basketball (45.47×) over the country average.

Where do Utah Mammoth fans live in United States?

Utah Mammoth fans in United States are most concentrated in Utah (reach 416,020), Arizona (reach 377,558), and California (reach 115,697). These three regions account for the largest share of the active audience.

What other brands do Utah Mammoth fans also like?

Beyond Utah Mammoth itself, the audience over-indexes on Kia Sportage (29.58×), Maryland Terrapins men's basketball (45.47×), Horoscope (13.08×), and Duke Blue Devils men's basketball (12.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Mammoth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.