Rascasse Audience Intelligence

Arizona State University Audience in United States

A data profile of the people who buy, follow and care about Arizona State University in United States — modelled from more than twelve digital signal sources. Arizona State University has an estimated audience of 3,052,224 people in United States.

#35among University in United States#745among POI in United States#854in Business & Career

The average Arizona State University fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Arizona State Sun Devils football, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Arizona State Sun Devils football (33.63× the country average).

Demographically, the Arizona State University audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona State University fan in United States is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Arizona State Sun Devils football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona State University profile in United States.

Audience size
3.1M
in United States
Gender
48.3%♀
51.7% male
Age
38.3
average years
Country rank
#10148
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona State University fans

48.3% are female, 51.7% are male, average age 38.3.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Arizona State University audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.3
Estimated audience size3,052,224
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Arizona State University audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Arizona State University audience comes from United States.

Worldwide audience distribution share by country for Arizona State University
CountryShare
United States62.7%
China5.0%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona State University fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K5.13×
02Washington, District of Columbia~10K1.44×
03Hawaii~20K1.39×
04Alaska~8K1.30×
05New Mexico~20K1.26×
06Washington~80K1.24×
07Montana~10K1.19×
08California~400K1.18×
09North Dakota~7K1.17×
10Colorado~50K1.12×
11Wyoming~5K1.10×
12Illinois~100K1.07×
13Idaho~20K1.07×
14Nevada~30K1.06×
15South Dakota~7K1.06×
16Oregon~40K1.05×
17Virginia~80K1.04×
18Maryland~50K1.02×
19Texas~300K1.01×
20Utah~30K0.96×
21Kansas~20K0.93×
22New Jersey~70K0.90×
23Iowa~20K0.90×
24Minnesota~40K0.89×
25Georgia~80K0.88×
26Arkansas~20K0.88×
27Connecticut~30K0.87×
28Massachusetts~50K0.85×
29Alabama~40K0.83×
30Oklahoma~30K0.83×
31Mississippi~20K0.83×
32Missouri~40K0.82×
33Nebraska~10K0.81×
34Delaware~7K0.80×
35North Carolina~70K0.79×
36South Carolina~40K0.79×
37Louisiana~30K0.79×
38Pennsylvania~80K0.76×
39Michigan~60K0.76×
40Ohio~70K0.75×
41New Hampshire~9K0.75×
42Wisconsin~30K0.74×
43West Virginia~10K0.73×
44New York~100K0.72×
45Tennessee~40K0.72×
46Indiana~40K0.72×
47Rhode Island~7K0.72×
48Maine~7K0.64×
49Florida~100K0.63×
50Kentucky~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Arizona State University, United States
0.59×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona State University audience
#·InterestCategoryAffinity×
01KazanTravel & Leisure74.24×
02Edith Cowan UniversityBusiness & Career45.08×
03Arizona State Sun Devils footballSports33.63×
04University of California, RiversideBusiness & Career27.99×
05Boise State Broncos footballSports24.48×
06DePauw UniversityBusiness & Career23.99×
07Northcentral UniversityBusiness & Career18.55×
08UCF Knights footballSports18.34×
09Ashford UniversityBusiness & Career16.97×
10University of California, San DiegoBusiness & Career13.70×
11Nebraska Cornhuskers footballSports12.13×
12Drake UniversityBusiness & Career11.22×
13Paperless PostShopping10.77×
14San Bernardino Valley CollegeBusiness & Career9.23×
15Oregon Ducks footballSports8.74×
16David SpadeMovies & TV8.37×
17University of ArizonaBusiness & Career6.96×
18Nicholas HoultMovies & TV5.60×
19Gina CaranoMovies & TV5.48×
20Google MapsInternet & Social Media2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona State University audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
Career OrientationPOWER1.23×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona State University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Design AffinityPREMIUM0.96×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona State University have in United States?

Arizona State University has an estimated audience of 3,052,224 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Arizona State University fans?

48.3% of Arizona State University fans are female, 51.7% are male, with an average age of 38.3 years.

03

Which brands do Arizona State University fans like most?

Arizona State University fans show strongest brand affinity for Arizona State Sun Devils football (33.63×), Boise State Broncos football (24.48×), and Nebraska Cornhuskers football (12.13×) over the country average.

04

Where do Arizona State University fans live in United States?

Arizona State University fans in United States are most concentrated in California (reach ~400K), Arizona (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona State University fans also like?

Beyond Arizona State University itself, the audience over-indexes on Boise State Broncos football (24.48×), Nebraska Cornhuskers football (12.13×), Google Maps (2.63×), and University of California, Riverside (27.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Arizona State University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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