Arizona State University Audience in United States
Arizona State University has an estimated audience of 3,052,224 people in United States. 48.3% are female, 51.7% are male, average age 38.3. Top regions: California, Arizona, Texas. Top brand affinities: Arizona State Sun Devils football, Boise State Broncos football, Nebraska Cornhuskers football, Google Maps, University of California, Riverside.
The average Arizona State University fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Arizona State Sun Devils football, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Arizona State Sun Devils football (33.63× the country average). Demographically, the Arizona State University audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Arizona State University fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.3 |
| Estimated audience size | 3,052,224 |
Audience persona
The typical Arizona State University fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Arizona State Sun Devils football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 420,732 | 1.25× |
| Arizona | 310,261 | 4.98× |
| Texas | 269,873 | 1.03× |
| Florida | 140,556 | 0.68× |
| New York | 133,872 | 0.78× |
| Illinois | 117,049 | 1.15× |
| Georgia | 87,274 | 0.93× |
| Washington | 83,731 | 1.37× |
| Pennsylvania | 83,196 | 0.81× |
| Virginia | 78,370 | 1.05× |
| North Carolina | 74,103 | 0.81× |
| New Jersey | 74,019 | 0.95× |
| Ohio | 72,470 | 0.77× |
| Michigan | 62,358 | 0.78× |
| Colorado | 56,659 | 1.18× |
| Maryland | 55,309 | 1.05× |
| Massachusetts | 54,557 | 0.91× |
| Tennessee | 45,376 | 0.74× |
| Missouri | 41,117 | 0.84× |
| Minnesota | 39,500 | 0.9× |
| Indiana | 39,038 | 0.7× |
| Oregon | 38,139 | 1.09× |
| South Carolina | 38,035 | 0.83× |
| Wisconsin | 34,147 | 0.74× |
| Alabama | 33,966 | 0.8× |
| Nevada | 32,713 | 1.11× |
| Louisiana | 30,575 | 0.78× |
| Utah | 28,433 | 1.04× |
| Connecticut | 27,294 | 0.89× |
| Oklahoma | 26,557 | 0.78× |
| Iowa | 23,152 | 0.92× |
| Kansas | 22,877 | 0.95× |
| Kentucky | 22,224 | 0.58× |
| Arkansas | 21,372 | 0.85× |
| Mississippi | 19,718 | 0.78× |
| Hawaii | 18,413 | 1.4× |
| New Mexico | 18,285 | 1.19× |
| Idaho | 16,740 | 1.09× |
| Washington, District of Columbia | 12,161 | 1.33× |
| Nebraska | 11,798 | 0.77× |
| West Virginia | 9,288 | 0.65× |
| Montana | 9,282 | 1.1× |
| New Hampshire | 8,583 | 0.71× |
| Alaska | 7,908 | 1.21× |
| North Dakota | 7,032 | 1.12× |
| South Dakota | 6,688 | 0.95× |
| Rhode Island | 6,646 | 0.68× |
| Delaware | 6,382 | 0.76× |
| Maine | 6,239 | 0.57× |
| Wyoming | 4,536 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arizona State Sun Devils football | 33.63× | Sports |
| Boise State Broncos football | 24.48× | Sports |
| Nebraska Cornhuskers football | 12.13× | Sports |
| Google Maps | 2.63× | Internet & Social Media |
| University of California, Riverside | 27.99× | Business & Career |
| Oregon Ducks football | 8.74× | Sports |
| Drake University | 11.22× | Business & Career |
| UCF Knights football | 18.34× | Sports |
| Kazan | 74.24× | Travel & Leisure |
| Paperless Post | 10.77× | Shopping |
| Northcentral University | 18.55× | Business & Career |
| Nicholas Hoult | 5.6× | Movies & TV |
| David Spade | 8.37× | Movies & TV |
| Edith Cowan University | 45.08× | Business & Career |
| Ashford University | 16.97× | Business & Career |
| DePauw University | 23.99× | Business & Career |
| University of California, San Diego | 13.7× | Business & Career |
| Borussia Dortmund | 7.95× | Sports |
| University of Arizona | 6.96× | Business & Career |
| GitHub | 3.38× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| Extroversion | THRILL | 1.19 |
| Social Media Usage | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.8% |
| China | 5.0% |
| United Kingdom | 2.7% |
See Arizona State University audiences in other countries
- Arizona State University — Germany
- Arizona State University — United Kingdom
- Arizona State University — France
- Arizona State University — Italy
- Arizona State University — Spain
- Arizona State University — Brazil
- Arizona State University — Japan
- Arizona State University — South Korea
- Arizona State University — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Arizona State University have in United States?
Arizona State University has an estimated audience of 3,052,224 people in United States, concentrated in California and Arizona.
What is the gender split and age of Arizona State University fans?
48.3% of Arizona State University fans are female, 51.7% are male, with an average age of 38.3 years.
Which brands do Arizona State University fans like most?
Arizona State University fans show strongest brand affinity for Arizona State Sun Devils football (33.63×), Boise State Broncos football (24.48×), and Nebraska Cornhuskers football (12.13×) over the country average.
Where do Arizona State University fans live in United States?
Arizona State University fans in United States are most concentrated in California (reach 420,732), Arizona (reach 310,261), and Texas (reach 269,873). These three regions account for the largest share of the active audience.
What other brands do Arizona State University fans also like?
Beyond Arizona State University itself, the audience over-indexes on Boise State Broncos football (24.48×), Nebraska Cornhuskers football (12.13×), Google Maps (2.63×), and University of California, Riverside (27.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Arizona State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.