Drake University Audience in United States

Drake University logo

Drake University has an estimated audience of 2,598,986 people in United States. 49.6% are female, 50.4% are male, average age 30.0. Top regions: Iowa, Texas, Illinois. Top brand affinities: Sam Claflin, Autism Awareness, Michigan State University, Diabetes mellitus awareness, Colgate University.

The average Drake University fan in United States is 30.0 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Texas, Illinois. Top brand affinities include Sam Claflin, Autism Awareness, Michigan State University, with strongest over-indexing on Sam Claflin (112.49× the country average). Demographically, the Drake University audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Drake University fans

Demographic split for Drake University audience in United States
MetricValue
Female49.6%
Male50.4%
Average age30.0
Estimated audience size2,598,986

Audience persona

The typical Drake University fan in United States is balanced, around 30.0 years old, with strong Sports Activity tendencies and a notable affinity for Sam Claflin.

Top regions in United States

Top regions ranked by reach for Drake University in United States
RegionReachAffinity
Iowa257,71412.04×
Texas157,4380.7×
Illinois154,7891.79×
Missouri106,4672.54×
California91,5410.32×
Florida79,5540.45×
Minnesota74,5162×
New York63,6360.44×
North Carolina62,9020.8×
Ohio56,1520.7×
Wisconsin54,1511.38×
Pennsylvania52,3600.6×
Kansas46,9662.29×
Indiana45,1070.95×
Virginia41,5990.66×
Georgia41,0920.51×
Michigan39,8830.59×
Tennessee37,6080.72×
Colorado37,5820.92×
New Jersey34,0880.52×
Kentucky29,7600.91×
Arizona28,9610.55×
Massachusetts28,9450.57×
Nebraska28,5942.19×
Washington26,4400.51×
Oklahoma25,6150.89×
South Carolina23,4860.6×
Maryland23,4740.53×
Arkansas20,4190.95×
Connecticut16,1830.62×
Alabama13,7310.38×
Oregon13,7020.46×
Louisiana13,1530.39×
West Virginia11,7850.97×
Mississippi10,7150.5×
Utah10,1710.44×
Nevada10,1580.4×
South Dakota9,9721.66×
New Mexico6,9160.53×
Washington, District of Columbia6,4740.83×
Idaho5,6650.43×
North Dakota4,4130.83×
Montana4,3690.61×
Rhode Island4,1550.5×
Maine3,8120.41×
New Hampshire3,7620.37×
Delaware3,3140.46×
Hawaii3,1210.28×
Vermont2,5010.55×
Wyoming2,1240.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drake University audience
BrandAffinityCategory
Sam Claflin112.49×Movies & TV
Autism Awareness19.03×Health
Michigan State University30.17×Business & Career
Diabetes mellitus awareness12.48×Health
Colgate University40.46×Business & Career
PSV Eindhoven61.16×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indiana University30.43×Business & Career
San Jose State University46.62×Business & Career
James Madison University53.59×Business & Career
New York Knicks9×Sports
Iowa State University31.85×Business & Career
Income tax13.19×Business & Career
University of California, Los Angeles12.61×Business & Career
University of Cambridge23.17×Business & Career
Powerball4.24×Games
Chicago Bulls6.23×Sports
University of Wisconsin–Madison17.81×Business & Career
Streetwear4.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drake University audience
TraitClusterScore
Sports ActivityPOWER1.42
SustainabilityBALANCE1.41
ExtroversionTHRILL1.29
Luxury OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.22
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Drake University
CountryShare
United States66.9%
United Kingdom6.0%
Canada5.6%

See Drake University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Drake University have in United States?

Drake University has an estimated audience of 2,598,986 people in United States, concentrated in Iowa and Texas.

What is the gender split and age of Drake University fans?

49.6% of Drake University fans are female, 50.4% are male, with an average age of 30.0 years.

Which brands do Drake University fans like most?

Drake University fans show strongest brand affinity for Sam Claflin (112.49×), Autism Awareness (19.03×), and Michigan State University (30.17×) over the country average.

Where do Drake University fans live in United States?

Drake University fans in United States are most concentrated in Iowa (reach 257,714), Texas (reach 157,438), and Illinois (reach 154,789). These three regions account for the largest share of the active audience.

What other brands do Drake University fans also like?

Beyond Drake University itself, the audience over-indexes on Autism Awareness (19.03×), Michigan State University (30.17×), Diabetes mellitus awareness (12.48×), and Colgate University (40.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drake University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.