Drake University Audience in United States
Drake University has an estimated audience of 2,598,986 people in United States. 49.6% are female, 50.4% are male, average age 30.0. Top regions: Iowa, Texas, Illinois. Top brand affinities: Mothercare, Kean University, Historic site, Nebraska Cornhuskers football, Natural rubber.
The average Drake University fan in United States is 30.0 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Texas, Illinois. Top brand affinities include Mothercare, Kean University, Historic site, with strongest over-indexing on Mothercare (4.45× the country average). Demographically, the Drake University audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Drake University fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 30.0 |
| Estimated audience size | 2,598,986 |
Audience persona
The typical Drake University fan in United States is balanced, around 30.0 years old, with strong Sports Activity tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Iowa | 257,714 | 12.04× |
| Texas | 157,438 | 0.7× |
| Illinois | 154,789 | 1.79× |
| Missouri | 106,467 | 2.54× |
| California | 91,541 | 0.32× |
| Florida | 79,554 | 0.45× |
| Minnesota | 74,516 | 2× |
| New York | 63,636 | 0.44× |
| North Carolina | 62,902 | 0.8× |
| Ohio | 56,152 | 0.7× |
| Wisconsin | 54,151 | 1.38× |
| Pennsylvania | 52,360 | 0.6× |
| Kansas | 46,966 | 2.29× |
| Indiana | 45,107 | 0.95× |
| Virginia | 41,599 | 0.66× |
| Georgia | 41,092 | 0.51× |
| Michigan | 39,883 | 0.59× |
| Tennessee | 37,608 | 0.72× |
| Colorado | 37,582 | 0.92× |
| New Jersey | 34,088 | 0.52× |
| Kentucky | 29,760 | 0.91× |
| Arizona | 28,961 | 0.55× |
| Massachusetts | 28,945 | 0.57× |
| Nebraska | 28,594 | 2.19× |
| Washington | 26,440 | 0.51× |
| Oklahoma | 25,615 | 0.89× |
| South Carolina | 23,486 | 0.6× |
| Maryland | 23,474 | 0.53× |
| Arkansas | 20,419 | 0.95× |
| Connecticut | 16,183 | 0.62× |
| Alabama | 13,731 | 0.38× |
| Oregon | 13,702 | 0.46× |
| Louisiana | 13,153 | 0.39× |
| West Virginia | 11,785 | 0.97× |
| Mississippi | 10,715 | 0.5× |
| Utah | 10,171 | 0.44× |
| Nevada | 10,158 | 0.4× |
| South Dakota | 9,972 | 1.66× |
| New Mexico | 6,916 | 0.53× |
| Washington, District of Columbia | 6,474 | 0.83× |
| Idaho | 5,665 | 0.43× |
| North Dakota | 4,413 | 0.83× |
| Montana | 4,369 | 0.61× |
| Rhode Island | 4,155 | 0.5× |
| Maine | 3,812 | 0.41× |
| New Hampshire | 3,762 | 0.37× |
| Delaware | 3,314 | 0.46× |
| Hawaii | 3,121 | 0.28× |
| Vermont | 2,501 | 0.55× |
| Wyoming | 2,124 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 4.45× | Kids & Family |
| Kean University | 31.85× | Business & Career |
| Historic site | 4.45× | Arts & Culture |
| Nebraska Cornhuskers football | 2.95× | Sports |
| Natural rubber | 1.58× | Cars & Mobility |
| The Kessler | 21.4× | Arts & Culture |
| Consequence (rapper) | 4.69× | Music & Radio |
| Vocal harmony | 3.27× | Music & Radio |
| Paul Casey | 24.83× | Sports |
| Grinch | 2.36× | Movies & TV |
| Keiki | 10.49× | Home & Garden |
| Malayalam | 6.16× | Politics & Society |
| JDSU | 1.71× | Business & Career |
| Ken Griffey Jr. | 4.33× | Sports |
| Graham Greene (actor) | 3.37× | |
| Kevin Carroll | 13.05× | Movies & TV |
| Hector (musician) | 6.22× | Music & Radio |
| Cam Ward | 1.79× | Sports |
| Mangaka | 1.97× | Literature |
| Horeca | 7.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.41 |
| Extroversion | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.23 |
| Early Adopter Mentality | POWER | 1.22 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.9% |
| United Kingdom | 6.0% |
| Canada | 5.6% |
See Drake University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Drake University have in United States?
Drake University has an estimated audience of 2,598,986 people in United States, concentrated in Iowa and Texas.
What is the gender split and age of Drake University fans?
49.6% of Drake University fans are female, 50.4% are male, with an average age of 30.0 years.
Which brands do Drake University fans like most?
Drake University fans show strongest brand affinity for Mothercare (4.45×), Kean University (31.85×), and Historic site (4.45×) over the country average.
Where do Drake University fans live in United States?
Drake University fans in United States are most concentrated in Iowa (reach 257,714), Texas (reach 157,438), and Illinois (reach 154,789). These three regions account for the largest share of the active audience.
What other brands do Drake University fans also like?
Beyond Drake University itself, the audience over-indexes on Kean University (31.85×), Historic site (4.45×), Nebraska Cornhuskers football (2.95×), and Natural rubber (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Drake University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.