Rascasse Audience Intelligence

Drake University Audience in United States

A data profile of the people who buy, follow and care about Drake University in United States — modelled from more than twelve digital signal sources. Drake University has an estimated audience of 2,598,986 people in United States.

#46among University in United States#884among POI in United States#920in Business & Career

The average Drake University fan in United States is 30.0 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Texas.

Top brand affinities include Sam Claflin, Colgate University, James Madison University, with strongest over-indexing on Sam Claflin (537.09× the country average).

Demographically, the Drake University audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drake University fan in United States is balanced, around 30.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sam Claflin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drake University profile in United States.

Audience size
2.6M
in United States
Gender
49.6%♀
50.4% male
Age
30.0
average years
Country rank
#11570
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drake University fans

49.6% are female, 50.4% are male, average age 30.0.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Drake University audience in United States
MetricValue
Female49.6%
Male50.4%
Average age30.0
Estimated audience size2,598,986
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Drake University audience in United States
Age bracketShare%
16-1942%
20-2928%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

66.9%

of the worldwide Drake University audience comes from United States.

Worldwide audience distribution share by country for Drake University
CountryShare
United States66.9%
United Kingdom6.0%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drake University audience in United States is strongest.

Fig. 05

Top regions by affinity

Drake University fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~400K17.46×
02Nebraska~30K2.41×
03Missouri~90K2.21×
04Minnesota~80K2.18×
05South Dakota~10K2.13×
06Kansas~40K2.04×
07Illinois~100K1.69×
08Wisconsin~60K1.44×
09West Virginia~10K0.93×
10North Dakota~5K0.93×
11Arkansas~20K0.85×
12Indiana~40K0.83×
13Colorado~30K0.82×
14Kentucky~30K0.80×
15Oklahoma~20K0.80×
16Washington, District of Columbia~6K0.78×
17Vermont~3K0.70×
18North Carolina~50K0.68×
19Montana~5K0.68×
20Alaska~4K0.68×
21Tennessee~30K0.64×
22Rhode Island~5K0.61×
23Texas~100K0.60×
24Ohio~50K0.60×
25Delaware~4K0.60×
26Connecticut~20K0.58×
27New Mexico~8K0.58×
28Virginia~40K0.57×
29Mississippi~10K0.56×
30Maine~5K0.56×
31South Carolina~20K0.55×
32Idaho~7K0.54×
33New Hampshire~5K0.54×
34Pennsylvania~50K0.52×
35Michigan~40K0.52×
36Arizona~30K0.52×
37Massachusetts~30K0.51×
38Hawaii~6K0.51×
39Maryland~20K0.49×
40Oregon~10K0.47×
41Georgia~40K0.46×
42New Jersey~30K0.46×
43Washington~20K0.46×
44Utah~10K0.46×
45Nevada~10K0.45×
46Alabama~20K0.44×
47Louisiana~10K0.44×
48Florida~70K0.40×
49New York~50K0.38×
50California~80K0.29×
Fig. 06

Affinity by region

Affinity by region — Drake University, United States
0.29×1.00×17.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drake University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drake University audience
#·InterestCategoryAffinity×
01Sam ClaflinMovies & TV537.09×
02Colgate UniversityBusiness & Career102.36×
03James Madison UniversityBusiness & Career95.91×
04Iowa State UniversityBusiness & Career59.43×
05University of Hawaii at ManoaBusiness & Career42.28×
06San Jose State UniversityBusiness & Career36.57×
07Rutgers UniversityBusiness & Career25.69×
08Michigan State UniversityBusiness & Career25.33×
09University of Southern CaliforniaBusiness & Career23.25×
10Indiana UniversityBusiness & Career22.47×
11University of CambridgeBusiness & Career21.35×
12New York UniversityBusiness & Career20.63×
13Iowa Hawkeyes footballSports19.43×
14University of IowaBusiness & Career17.96×
15University of FloridaBusiness & Career16.04×
16Northwestern UniversityBusiness & Career14.34×
17University of AlabamaBusiness & Career13.15×
18University of California, Los AngelesBusiness & Career11.06×
19Men's WearhouseFashion & Accessoires8.74×
20PowerballGames3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drake University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drake University audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
PatriotismCONSERVATISM1.60×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drake University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
TraditionCONSERVATISM0.76×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drake University have in United States?

Drake University has an estimated audience of 2,598,986 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of Drake University fans?

49.6% of Drake University fans are female, 50.4% are male, with an average age of 30.0 years.

03

Which brands do Drake University fans like most?

Drake University fans show strongest brand affinity for Sam Claflin (537.09×), Colgate University (102.36×), and James Madison University (95.91×) over the country average.

04

Where do Drake University fans live in United States?

Drake University fans in United States are most concentrated in Iowa (reach ~400K), Illinois (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Drake University fans also like?

Beyond Drake University itself, the audience over-indexes on Colgate University (102.36×), James Madison University (95.91×), Iowa State University (59.43×), and Michigan State University (25.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Drake University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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