Rascasse Audience Intelligence

Iowa State University Audience in United States

A data profile of the people who buy, follow and care about Iowa State University in United States — modelled from more than twelve digital signal sources. Iowa State University has an estimated audience of 1,172,314 people in United States.

#116among University in United States#1844among POI in United States#1422in Business & Career

The average Iowa State University fan in United States is 38.3 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Minnesota.

Top brand affinities include Drake University, Iowa State Cyclones football, Iowa State Cyclones, with strongest over-indexing on Drake University (59.43× the country average).

Demographically, the Iowa State University audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iowa State University fan in United States is balanced, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Drake University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iowa State University profile in United States.

Audience size
1.2M
in United States
Gender
47.3%♀
52.7% male
Age
38.3
average years
Country rank
#21222
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iowa State University fans

47.3% are female, 52.7% are male, average age 38.3.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Iowa State University audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.3
Estimated audience size1,172,314
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Iowa State University audience in United States
Age bracketShare%
16-1929%
20-2915%
30-3915%
40-4919%
50+23%
Fig. 04

Worldwide distribution

68.4%

of the worldwide Iowa State University audience comes from United States.

Worldwide audience distribution share by country for Iowa State University
CountryShare
United States68.4%
China5.9%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iowa State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Iowa State University fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K25.50×
02Minnesota~40K2.24×
03Nebraska~10K2.16×
04Illinois~70K1.91×
05South Dakota~5K1.67×
06Wisconsin~20K1.19×
07North Dakota~2K0.97×
08Missouri~20K0.93×
09Kansas~9K0.93×
10Alaska~2K0.60×
11Vermont~1K0.59×
12Washington, District of Columbia~2K0.55×
13Montana~2K0.55×
14Colorado~10K0.52×
15Delaware~2K0.51×
16Rhode Island~2K0.49×
17Indiana~10K0.48×
18Idaho~3K0.47×
19West Virginia~3K0.47×
20Hawaii~2K0.46×
21New Hampshire~2K0.46×
22Maine~2K0.46×
23Arkansas~4K0.45×
24Arizona~10K0.43×
25New York~30K0.42×
26Oklahoma~5K0.42×
27Connecticut~5K0.42×
28Mississippi~4K0.42×
29New Mexico~2K0.42×
30Utah~4K0.41×
31Michigan~10K0.39×
32Virginia~10K0.37×
33Washington~9K0.37×
34Kentucky~5K0.37×
35Maryland~7K0.36×
36Louisiana~5K0.36×
37Oregon~5K0.36×
38Alabama~6K0.35×
39Texas~30K0.34×
40Ohio~10K0.34×
41Tennessee~8K0.34×
42Massachusetts~8K0.34×
43Nevada~4K0.34×
44New Jersey~10K0.32×
45South Carolina~6K0.32×
46Pennsylvania~10K0.31×
47North Carolina~10K0.31×
48California~40K0.29×
49Georgia~10K0.29×
50Florida~20K0.26×
Fig. 06

Affinity by region

Affinity by region — Iowa State University, United States
0.26×1.00×25.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iowa State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iowa State University audience
#·InterestCategoryAffinity×
01Iowa State CyclonesSports77.39×
02Iowa State Cyclones men's basketballSports70.44×
03Drake UniversityBusiness & Career59.43×
04University of Northern IowaBusiness & Career48.28×
05Iowa State Cyclones footballSports43.03×
06Northern Arizona UniversityBusiness & Career27.04×
07Iowa Hawkeyes footballSports23.97×
08Iowa HawkeyesSports21.41×
09American UniversityBusiness & Career19.23×
10University of IowaBusiness & Career19.03×
11DePaul UniversityBusiness & Career18.89×
12University of ConnecticutBusiness & Career18.52×
13University of Colorado BoulderBusiness & Career15.51×
14Colgate UniversityBusiness & Career13.38×
15Pierce CollegeBrand11.00×
16University of OklahomaBusiness & Career9.58×
17Georgetown UniversityBusiness & Career9.56×
18IowaTravel & Leisure9.53×
19Hy-VeeShopping8.21×
20Casey's General StoresFood & Beverages5.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iowa State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iowa State University audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
Sports ActivityPOWER1.11×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iowa State University audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Urban LifestyleOPEN0.79×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iowa State University have in United States?

Iowa State University has an estimated audience of 1,172,314 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of Iowa State University fans?

47.3% of Iowa State University fans are female, 52.7% are male, with an average age of 38.3 years.

03

Which brands do Iowa State University fans like most?

Iowa State University fans show strongest brand affinity for Drake University (59.43×), Iowa State Cyclones football (43.03×), and Iowa State Cyclones (77.39×) over the country average.

04

Where do Iowa State University fans live in United States?

Iowa State University fans in United States are most concentrated in Iowa (reach ~200K), Illinois (reach ~70K), and Minnesota (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Iowa State University fans also like?

Beyond Iowa State University itself, the audience over-indexes on Iowa State Cyclones football (43.03×), Iowa State Cyclones (77.39×), Iowa State Cyclones men's basketball (70.44×), and Iowa (9.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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