Iowa State University Audience in United States

Iowa State University logo

Iowa State University has an estimated audience of 1,172,314 people in United States. 47.3% are female, 52.7% are male, average age 38.3. Top regions: Iowa, Illinois, California. Top brand affinities: Drake University, Iowa State Cyclones football, Iowa State Cyclones, Iowa, Iowa Hawkeyes football.

The average Iowa State University fan in United States is 38.3 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, California. Top brand affinities include Drake University, Iowa State Cyclones football, Iowa State Cyclones, with strongest over-indexing on Drake University (59.43× the country average). Demographically, the Iowa State University audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Iowa State University fans

Demographic split for Iowa State University audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.3
Estimated audience size1,172,314

Audience persona

The typical Iowa State University fan in United States is balanced, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Drake University.

Top regions in United States

Top regions ranked by reach for Iowa State University in United States
RegionReachAffinity
Iowa238,64724.71×
Illinois81,2552.08×
California40,7490.32×
Minnesota39,5582.36×
Texas37,3970.37×
New York32,2310.49×
Wisconsin22,2731.26×
Florida20,9800.26×
Missouri18,5710.98×
Nebraska12,6242.15×
Michigan12,4380.41×
Ohio12,3670.34×
Pennsylvania10,9800.28×
Arizona10,9240.46×
Virginia10,4280.37×
North Carolina10,1590.29×
Indiana10,0890.47×
Colorado9,8430.53×
Georgia9,8220.27×
New Jersey9,0650.3×
Kansas9,0250.98×
Washington8,5470.36×
Massachusetts7,6550.33×
Tennessee7,5020.32×
Maryland6,8400.34×
Alabama4,9510.3×
Connecticut4,7500.4×
South Carolina4,5820.26×
Oklahoma4,5590.35×
Louisiana4,4480.29×
South Dakota4,2501.57×
Oregon4,1700.31×
Kentucky4,0790.28×
Utah3,8190.36×
Arkansas3,4480.36×
Nevada3,0060.27×
Mississippi2,8360.29×
North Dakota2,1090.88×
Idaho2,0150.34×
Washington, District of Columbia1,8670.53×
New Mexico1,6060.27×
West Virginia1,4370.26×
Hawaii1,3140.26×
Montana1,2310.38×
New Hampshire1,1490.25×
Maine1,0410.25×
Delaware1,0090.31×
Rhode Island9230.25×
Wyoming7750.45×
Alaska6800.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa State University audience
BrandAffinityCategory
Drake University59.43×Business & Career
Iowa State Cyclones football43.03×Sports
Iowa State Cyclones77.39×Sports
Iowa9.53×Travel & Leisure
Iowa Hawkeyes football23.97×Sports
University of Iowa19.03×Business & Career
Iowa Hawkeyes21.41×Sports
University of Northern Iowa48.28×Business & Career
University of Oklahoma9.58×Business & Career
Hy-Vee8.21×Shopping
American University19.23×Business & Career
University of Connecticut18.52×Business & Career
Colgate University13.38×Business & Career
DePaul University18.89×Business & Career
Georgetown University9.56×Business & Career
University of Colorado Boulder15.51×Business & Career
Northern Arizona University27.04×Business & Career
Kansas State University19.64×Business & Career
Tarrant County College55.14×Business & Career
Casey's General Stores5.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa State University audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.28
Risk AppetiteTHRILL1.14
IndulgenceJOY1.05
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Iowa State University
CountryShare
United States68.5%
China5.9%
Japan2.6%

See Iowa State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Iowa State University have in United States?

Iowa State University has an estimated audience of 1,172,314 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of Iowa State University fans?

47.3% of Iowa State University fans are female, 52.7% are male, with an average age of 38.3 years.

Which brands do Iowa State University fans like most?

Iowa State University fans show strongest brand affinity for Drake University (59.43×), Iowa State Cyclones football (43.03×), and Iowa State Cyclones (77.39×) over the country average.

Where do Iowa State University fans live in United States?

Iowa State University fans in United States are most concentrated in Iowa (reach 238,647), Illinois (reach 81,255), and California (reach 40,749). These three regions account for the largest share of the active audience.

What other brands do Iowa State University fans also like?

Beyond Iowa State University itself, the audience over-indexes on Iowa State Cyclones football (43.03×), Iowa State Cyclones (77.39×), Iowa (9.53×), and Iowa Hawkeyes football (23.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.