Rascasse Audience Intelligence

University of Iowa Audience in United States

A data profile of the people who buy, follow and care about University of Iowa in United States — modelled from more than twelve digital signal sources. University of Iowa has an estimated audience of 2,397,129 people in United States.

#52among University in United States#949among POI in United States#968in Business & Career

The average University of Iowa fan in United States is 41.4 years old, balanced, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, California.

Top brand affinities include Iowa Hawkeyes, Iowa, Iowa Hawkeyes football, with strongest over-indexing on Iowa Hawkeyes (34.07× the country average).

Demographically, the University of Iowa audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Iowa fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Iowa Hawkeyes.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Iowa profile in United States.

Audience size
2.4M
in United States
Gender
47.6%♀
52.4% male
Age
41.4
average years
Country rank
#12310
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Iowa fans

47.6% are female, 52.4% are male, average age 41.4.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for University of Iowa audience in United States
MetricValue
Female47.6%
Male52.4%
Average age41.4
Estimated audience size2,397,129
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the University of Iowa audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4921%
50+28%
Fig. 04

Worldwide distribution

70.6%

of the worldwide University of Iowa audience comes from United States.

Worldwide audience distribution share by country for University of Iowa
CountryShare
United States70.6%
China5.5%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Iowa audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Iowa fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~500K23.56×
02Illinois~200K2.60×
03Minnesota~80K2.28×
04Nebraska~20K1.92×
05South Dakota~10K1.73×
06Wisconsin~50K1.52×
07Missouri~40K0.99×
08North Dakota~5K0.95×
09Kansas~10K0.78×
10Alaska~3K0.66×
11Vermont~3K0.65×
12Montana~4K0.62×
13Washington, District of Columbia~4K0.59×
14Indiana~20K0.56×
15Colorado~20K0.56×
16Rhode Island~4K0.55×
17Delaware~4K0.55×
18Idaho~6K0.53×
19West Virginia~6K0.53×
20Hawaii~5K0.52×
21New Hampshire~5K0.52×
22Maine~4K0.52×
23Arkansas~10K0.49×
24Oregon~10K0.48×
25New Mexico~6K0.48×
26Mississippi~9K0.46×
27Connecticut~10K0.45×
28Utah~9K0.44×
29Michigan~30K0.43×
30Oklahoma~10K0.43×
31Virginia~20K0.42×
32Massachusetts~20K0.42×
33Kentucky~10K0.42×
34Arizona~20K0.41×
35Washington~20K0.40×
36Ohio~30K0.39×
37Nevada~9K0.39×
38Pennsylvania~30K0.38×
39Tennessee~20K0.38×
40Maryland~20K0.38×
41Louisiana~10K0.38×
42Alabama~10K0.37×
43South Carolina~10K0.36×
44Texas~70K0.35×
45North Carolina~20K0.35×
46New Jersey~20K0.35×
47California~90K0.33×
48Georgia~20K0.33×
49New York~40K0.32×
50Florida~40K0.28×
Fig. 06

Affinity by region

Affinity by region — University of Iowa, United States
0.28×1.00×23.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Iowa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Iowa audience
#·InterestCategoryAffinity×
01Iowa HawkeyesSports34.07×
02University of Northern IowaBusiness & Career31.42×
03Iowa Hawkeyes footballSports24.70×
04Iowa State CyclonesSports20.09×
05Iowa State UniversityBusiness & Career19.83×
06Drake UniversityBusiness & Career17.96×
07Iowa State Cyclones footballSports12.36×
08IowaTravel & Leisure9.95×
09Northwestern UniversityBusiness & Career8.30×
10Hy-VeeShopping7.39×
11Indiana Hoosiers footballSports5.78×
12Kwik TripShopping5.09×
13Atlanta HawksSports4.64×
14Casey's General StoresFood & Beverages4.13×
15South DakotaTravel & Leisure3.97×
16MinnesotaTravel & Leisure2.75×
17WisconsinTravel & Leisure2.69×
18WNBASports2.68×
19Midwestern United StatesTravel & Leisure2.56×
20IllinoisTravel & Leisure2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Iowa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Iowa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Convenience OrientationPREMIUM1.21×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Iowa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Urban LifestyleOPEN0.81×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Iowa have in United States?

University of Iowa has an estimated audience of 2,397,129 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of University of Iowa fans?

47.6% of University of Iowa fans are female, 52.4% are male, with an average age of 41.4 years.

03

Which brands do University of Iowa fans like most?

University of Iowa fans show strongest brand affinity for Iowa Hawkeyes (34.07×), Iowa (9.95×), and Iowa Hawkeyes football (24.7×) over the country average.

04

Where do University of Iowa fans live in United States?

University of Iowa fans in United States are most concentrated in Iowa (reach ~500K), Illinois (reach ~200K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do University of Iowa fans also like?

Beyond University of Iowa itself, the audience over-indexes on Iowa (9.95×), Iowa Hawkeyes football (24.7×), Drake University (17.96×), and Iowa State Cyclones football (12.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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