University of Iowa Audience in United States

University of Iowa logo

University of Iowa has an estimated audience of 2,397,129 people in United States. 47.6% are female, 52.4% are male, average age 41.4. Top regions: Iowa, Illinois, California. Top brand affinities: Iowa Hawkeyes, Iowa, Iowa Hawkeyes football, Drake University, Iowa State Cyclones football.

The average University of Iowa fan in United States is 41.4 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, California. Top brand affinities include Iowa Hawkeyes, Iowa, Iowa Hawkeyes football, with strongest over-indexing on Iowa Hawkeyes (34.07× the country average). Demographically, the University of Iowa audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Iowa fans

Demographic split for University of Iowa audience in United States
MetricValue
Female47.6%
Male52.4%
Average age41.4
Estimated audience size2,397,129

Audience persona

The typical University of Iowa fan in United States is balanced, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Iowa Hawkeyes.

Top regions in United States

Top regions ranked by reach for University of Iowa in United States
RegionReachAffinity
Iowa462,85223.44×
Illinois222,0342.78×
California91,8850.35×
Minnesota77,6752.26×
Texas73,4290.36×
Wisconsin54,5111.51×
New York43,1390.32×
Florida42,4120.26×
Missouri40,1791.04×
Pennsylvania30,1110.37×
Ohio27,9770.38×
Michigan25,4120.41×
Indiana24,9200.57×
Nebraska23,3431.94×
Virginia22,9200.39×
North Carolina22,5240.31×
Georgia21,9570.3×
Colorado21,4290.57×
New Jersey20,6490.34×
Arizona18,6620.38×
Washington18,5140.39×
Massachusetts18,2880.39×
Tennessee16,0320.33×
Kansas14,6970.78×
Maryland13,8230.34×
Oregon12,3890.45×
South Carolina9,5730.27×
South Dakota9,4061.7×
Kentucky9,3170.31×
Oklahoma9,1980.35×
Alabama9,1540.27×
Connecticut8,9590.37×
Louisiana8,2440.27×
Utah7,8430.37×
Arkansas7,1020.36×
Nevada6,9800.3×
Mississippi5,5120.28×
Idaho4,6480.39×
North Dakota3,9930.81×
Washington, District of Columbia3,8220.53×
New Mexico3,4710.29×
Hawaii3,3900.33×
New Hampshire2,9920.32×
Montana2,7790.42×
Maine2,3840.28×
West Virginia2,3360.21×
Rhode Island2,1940.29×
Delaware1,8900.29×
Alaska1,5340.3×
Wyoming1,5240.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Iowa audience
BrandAffinityCategory
Iowa Hawkeyes34.07×Sports
Iowa9.95×Travel & Leisure
Iowa Hawkeyes football24.7×Sports
Drake University17.96×Business & Career
Iowa State Cyclones football12.36×Sports
Iowa State University19.83×Business & Career
Indiana Hoosiers football5.78×Sports
Hy-Vee7.39×Shopping
Midwestern United States2.56×Travel & Leisure
Northwestern University8.3×Business & Career
Friends1.66×Movies & TV
Atlanta Hawks4.64×Sports
University of Northern Iowa31.42×Business & Career
South Dakota3.97×Travel & Leisure
Kwik Trip5.09×Shopping
Wisconsin2.69×Travel & Leisure
Iowa State Cyclones20.09×Sports
Minnesota2.75×Travel & Leisure
Illinois2.44×Travel & Leisure
Mona9.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Iowa audience
TraitClusterScore
Risk AppetiteTHRILL1.59
Community OrientationOPEN1.33
Family OrientationCONSERVATISM1.31
ExtroversionTHRILL1.12
Luxury OrientationPREMIUM1.08
Sports ActivityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for University of Iowa
CountryShare
United States70.8%
China5.5%
Canada2.9%

See University of Iowa audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Iowa have in United States?

University of Iowa has an estimated audience of 2,397,129 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of University of Iowa fans?

47.6% of University of Iowa fans are female, 52.4% are male, with an average age of 41.4 years.

Which brands do University of Iowa fans like most?

University of Iowa fans show strongest brand affinity for Iowa Hawkeyes (34.07×), Iowa (9.95×), and Iowa Hawkeyes football (24.7×) over the country average.

Where do University of Iowa fans live in United States?

University of Iowa fans in United States are most concentrated in Iowa (reach 462,852), Illinois (reach 222,034), and California (reach 91,885). These three regions account for the largest share of the active audience.

What other brands do University of Iowa fans also like?

Beyond University of Iowa itself, the audience over-indexes on Iowa (9.95×), Iowa Hawkeyes football (24.7×), Drake University (17.96×), and Iowa State Cyclones football (12.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.