Rascasse Audience Intelligence

Illinois Audience in United States

A data profile of the people who buy, follow and care about Illinois in United States — modelled from more than twelve digital signal sources. Illinois has an estimated audience of 30,902,342 people in United States.

#20among Region in United States#40among POI in United States#72in Travel & Leisure

The average Illinois fan in United States is 42.6 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Mortgage loans, FedEx, Pinterest, with strongest over-indexing on Mortgage loans (2.85× the country average).

Demographically, the Illinois audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Illinois fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illinois profile in United States.

Audience size
30.9M
in United States
Gender
51.8%♀
48.2% male
Age
42.6
average years
Country rank
#878
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illinois fans

51.8% are female, 48.2% are male, average age 42.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Illinois audience in United States
MetricValue
Female51.8%
Male48.2%
Average age42.6
Estimated audience size30,902,342
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Illinois audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Illinois audience comes from United States.

Worldwide audience distribution share by country for Illinois
CountryShare
United States80.8%
Canada1.8%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illinois audience in United States is strongest.

Fig. 05

Top regions by affinity

Illinois fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~7M6.87×
02Iowa~400K1.52×
03Indiana~800K1.48×
04Missouri~700K1.46×
05Wisconsin~600K1.36×
06Kentucky~400K1.08×
07Washington, District of Columbia~100K1.08×
08Kansas~300K1.06×
09Nebraska~200K1.05×
10Tennessee~600K0.99×
11Arkansas~200K0.97×
12Minnesota~400K0.92×
13Texas~2.5M0.91×
14Oklahoma~300K0.91×
15Florida~2M0.90×
16Georgia~900K0.90×
17Virginia~700K0.90×
18Arizona~600K0.90×
19Mississippi~200K0.90×
20South Dakota~60K0.90×
21Michigan~700K0.89×
22Ohio~800K0.86×
23Alabama~400K0.86×
24North Dakota~50K0.86×
25North Carolina~800K0.85×
26Wyoming~40K0.85×
27New York~1.5M0.83×
28Washington~500K0.83×
29Colorado~400K0.82×
30South Carolina~400K0.80×
31Louisiana~300K0.80×
32Alaska~50K0.80×
33California~2.5M0.79×
34New Jersey~600K0.79×
35Maryland~400K0.79×
36Oregon~300K0.79×
37Connecticut~200K0.79×
38Utah~200K0.78×
39Montana~70K0.78×
40Nevada~200K0.76×
41Pennsylvania~800K0.75×
42Massachusetts~500K0.74×
43West Virginia~100K0.74×
44New Mexico~100K0.73×
45Idaho~100K0.71×
46Hawaii~90K0.70×
47Maine~80K0.70×
48Delaware~60K0.69×
49Rhode Island~70K0.68×
50New Hampshire~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Illinois, United States
0.66×1.00×6.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Illinois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Illinois audience
#·InterestCategoryAffinity×
01Mortgage loansBusiness & Career2.85×
02Renewable energyBusiness & Career2.67×
03FedExBusiness & Career2.64×
04Home automationTechnology & Electronics2.58×
05Sustainable energyHome & Garden2.49×
06Solar energyHome & Garden2.27×
07Real propertyHome & Garden2.22×
08Discount storesShopping2.06×
09United Parcel ServiceBusiness & Career1.96×
10Vehicle insuranceCars & Mobility1.86×
11Shopping mallsShopping1.66×
12SubwayFood & Beverages1.65×
13McDonald'sFood & Beverages1.63×
14PinterestInternet & Social Media1.61×
15AirbnbTravel & Leisure1.59×
16Pizza HutFood & Beverages1.58×
17UniversityBusiness & Career1.57×
18TMZInternet & Social Media1.56×
19American AirlinesTravel & Leisure1.53×
20TV talkshowsMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Illinois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Illinois audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Illinois audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Illinois have in United States?

Illinois has an estimated audience of 30,902,342 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Illinois fans?

51.8% of Illinois fans are female, 48.2% are male, with an average age of 42.6 years.

03

Which brands do Illinois fans like most?

Illinois fans show strongest brand affinity for Mortgage loans (2.85×), FedEx (2.64×), and Pinterest (1.61×) over the country average.

04

Where do Illinois fans live in United States?

Illinois fans in United States are most concentrated in Illinois (reach ~7M), California (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Illinois fans also like?

Beyond Illinois itself, the audience over-indexes on FedEx (2.64×), Pinterest (1.61×), Renewable energy (2.67×), and McDonald's (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Illinois audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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