Illinois Audience in United States

Illinois logo

Illinois has an estimated audience of 30,902,342 people in United States. 51.8% are female, 48.2% are male, average age 42.6. Top regions: Illinois, California, Texas. Top brand affinities: Goop, Governor of Michigan, Grinch, Wok, Google Home.

The average Illinois fan in United States is 42.6 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (13.14× the country average). Demographically, the Illinois audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Illinois fans

Demographic split for Illinois audience in United States
MetricValue
Female51.8%
Male48.2%
Average age42.6
Estimated audience size30,902,342

Audience persona

The typical Illinois fan in United States is balanced, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Illinois in United States
RegionReachAffinity
Illinois7,389,0727.18×
California2,789,9530.82×
Texas2,431,0650.92×
Florida2,032,8370.97×
New York1,522,8420.88×
Georgia856,8480.9×
Ohio832,1390.87×
Indiana824,9561.46×
North Carolina807,2070.87×
Pennsylvania776,6400.75×
Michigan748,8240.93×
Missouri735,0271.48×
Virginia696,4800.93×
Wisconsin649,4051.4×
New Jersey646,6380.82×
Tennessee619,2591×
Arizona585,0470.93×
Washington530,4410.86×
Massachusetts469,2910.77×
Maryland432,1360.81×
Kentucky420,1861.08×
Minnesota407,6070.92×
Colorado406,0710.83×
Iowa391,8801.54×
South Carolina370,8070.8×
Alabama358,0620.83×
Louisiana308,7170.77×
Oklahoma301,6610.88×
Oregon292,9390.83×
Nevada240,3120.8×
Arkansas239,4760.94×
Connecticut238,3000.77×
Kansas235,1550.97×
Utah221,4480.8×
Mississippi219,6440.86×
Nebraska169,2071.09×
New Mexico105,8450.68×
Washington, District of Columbia104,5921.13×
Idaho103,0040.66×
West Virginia101,1030.7×
Hawaii90,1570.68×
New Hampshire75,7590.62×
Maine75,4410.68×
Rhode Island64,3380.65×
Montana61,5830.72×
South Dakota57,1670.8×
Delaware55,7250.65×
North Dakota47,4700.75×
Alaska46,0600.7×
Vermont33,8260.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Illinois audience
BrandAffinityCategory
Goop13.14×Internet & Social Media
Governor of Michigan14.69×Politics & Society
Grinch6.98×Movies & TV
Wok11.25×Food & Beverages
Google Home10.39×Technology & Electronics
Vocal harmony7×Music & Radio
headspace13.7×Health
Hibachi11.05×Food & Beverages
Grace Slick12.05×Music & Radio
Cherish (group)14.49×Music & Radio
No Escape (1994 film)14.83×Movies & TV
El Paso County, Colorado15.24×Travel & Leisure
TV Fanatic12.03×Movies & TV
Hipster10.85×Politics & Society
Kikar HaShabbat18.21×News
Fairy godmother7.85×Literature
Israel2.2×Travel & Leisure
Guitarist (magazine)11.64×Music & Radio
Harlow9.85×Travel & Leisure
Gift registry10.87×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Illinois audience
TraitClusterScore
ExtroversionTHRILL1.27
Community OrientationOPEN1.22
Early Adopter MentalityPOWER1.11
PatriotismCONSERVATISM1.11
Social Media UsageJOY1.05
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Illinois
CountryShare
United States80.9%
Canada1.8%
United Kingdom1.6%

See Illinois audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Illinois have in United States?

Illinois has an estimated audience of 30,902,342 people in United States, concentrated in Illinois and California.

What is the gender split and age of Illinois fans?

51.8% of Illinois fans are female, 48.2% are male, with an average age of 42.6 years.

Which brands do Illinois fans like most?

Illinois fans show strongest brand affinity for Goop (13.14×), Governor of Michigan (14.69×), and Grinch (6.98×) over the country average.

Where do Illinois fans live in United States?

Illinois fans in United States are most concentrated in Illinois (reach 7,389,072), California (reach 2,789,953), and Texas (reach 2,431,065). These three regions account for the largest share of the active audience.

What other brands do Illinois fans also like?

Beyond Illinois itself, the audience over-indexes on Governor of Michigan (14.69×), Grinch (6.98×), Wok (11.25×), and Google Home (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.