Rascasse Audience Intelligence

University Audience in United States

A data profile of the people who buy, follow and care about University in United States — modelled from more than twelve digital signal sources. University has an estimated audience of 49,657,633 people in United States.

#10among Touchpoint in United States#68in Business & Career

The average University fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include College, Academic degree, Student, with strongest over-indexing on College (2.88× the country average).

Demographically, the University audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University fan in United States is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for College.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University profile in United States.

Audience size
49.7M
in United States
Gender
56.3%♀
43.7% male
Age
39.6
average years
Country rank
#407
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University fans

56.3% are female, 43.7% are male, average age 39.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for University audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.6
Estimated audience size49,657,633
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the University audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

18.8%

of the worldwide University audience comes from United States.

Worldwide audience distribution share by country for University
CountryShare
United States18.8%
Brazil5.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University audience in United States is strongest.

Fig. 05

Top regions by affinity

University fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~1.5M3.35×
02Massachusetts~1.5M1.63×
03Hawaii~300K1.44×
04Washington, District of Columbia~200K1.33×
05South Dakota~100K1.30×
06Utah~600K1.25×
07Alaska~100K1.25×
08California~6.5M1.22×
09Washington~1M1.18×
10Colorado~900K1.15×
11Florida~4M1.12×
12Virginia~1.5M1.10×
13Texas~4.5M1.05×
14Illinois~1.5M1.05×
15New York~3M1.03×
16Maryland~900K1.03×
17New Jersey~1.5M1.02×
18Oregon~600K1.00×
19Minnesota~700K0.93×
20Nevada~400K0.93×
21Mississippi~400K0.93×
22Maine~200K0.92×
23Pennsylvania~1.5M0.90×
24North Carolina~1.5M0.90×
25Connecticut~400K0.90×
26Nebraska~200K0.90×
27Kansas~300K0.89×
28Louisiana~600K0.88×
29Montana~100K0.88×
30Arizona~900K0.87×
31Missouri~700K0.86×
32Vermont~70K0.86×
33Tennessee~800K0.85×
34Georgia~1.5M0.84×
35Michigan~1M0.83×
36Rhode Island~100K0.83×
37Ohio~1M0.82×
38Indiana~700K0.82×
39Alabama~600K0.81×
40Kentucky~500K0.81×
41New Mexico~200K0.81×
42Idaho~200K0.80×
43Delaware~100K0.80×
44Arkansas~300K0.78×
45New Hampshire~200K0.78×
46South Carolina~600K0.77×
47North Dakota~80K0.77×
48Wisconsin~600K0.76×
49Oklahoma~400K0.74×
50West Virginia~200K0.68×
Fig. 06

Affinity by region

Affinity by region — University, United States
0.68×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University audience
#·InterestCategoryAffinity×
01Academic degreeBusiness & Career3.26×
02CollegeBusiness & Career2.88×
03StudentBusiness & Career2.10×
04Indeed.comBusiness & Career1.98×
05Instant messagingInternet & Social Media1.90×
06LearningBusiness & Career1.86×
07SchoolKids & Family1.86×
08Higher educationBusiness & Career1.75×
09FIFA World CupSports1.71×
10EducationBusiness & Career1.69×
11ResearchBusiness & Career1.69×
12MedicineBusiness & Career1.67×
13PsychologyBusiness & Career1.67×
14Health careBusiness & Career1.61×
15KnowledgeBusiness & Career1.59×
16MoneyBusiness & Career1.56×
17SoccerSports1.56×
18Current eventsArts & Culture1.51×
19CosmeticsBeauty & Wellness1.51×
20U.S. stateTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
Community OrientationOPEN1.40×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Healthy LifestyleBALANCE1.03×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University have in United States?

University has an estimated audience of 49,657,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University fans?

56.3% of University fans are female, 43.7% are male, with an average age of 39.6 years.

03

Which brands do University fans like most?

University fans show strongest brand affinity for College (2.88×), Academic degree (3.26×), and Student (2.1×) over the country average.

04

Where do University fans live in United States?

University fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~4.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do University fans also like?

Beyond University itself, the audience over-indexes on Academic degree (3.26×), Student (2.1×), Education (1.69×), and Current events (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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