University Audience in United States

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University has an estimated audience of 49,657,633 people in United States. 56.3% are female, 43.7% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: College, Academic degree, Student, Education, Current events.

The average University fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include College, Academic degree, Student, with strongest over-indexing on College (2.88× the country average). Demographically, the University audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of University fans

Demographic split for University audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.6
Estimated audience size49,657,633

Audience persona

The typical University fan in United States is more female, around 39.6 years old, with strong Social Media Usage tendencies and a notable affinity for College.

Top regions in United States

Top regions ranked by reach for University in United States
RegionReachAffinity
California7,064,5211.29×
Texas4,705,7241.1×
Florida3,577,7251.06×
New York3,067,4601.11×
Illinois1,815,2051.1×
Pennsylvania1,487,1940.89×
North Carolina1,421,7800.95×
Virginia1,398,4971.16×
Georgia1,357,3660.89×
New Jersey1,340,0591.06×
Massachusetts1,329,4321.36×
Ohio1,276,3760.83×
Iowa1,267,7893.1×
Washington1,265,8121.27×
Michigan1,092,4600.84×
Arizona914,2530.9×
Colorado905,2201.16×
Maryland899,1051.05×
Tennessee872,6480.88×
Indiana726,2980.8×
Missouri693,1120.87×
Minnesota686,3950.96×
Oregon590,0211.04×
South Carolina571,0630.76×
Wisconsin562,7950.75×
Alabama562,2710.81×
Utah558,5261.26×
Louisiana555,7710.87×
Kentucky501,1320.8×
Nevada472,6040.98×
Connecticut444,4220.89×
Oklahoma405,1840.73×
Mississippi354,9990.87×
Kansas323,7740.83×
Hawaii317,3311.49×
Arkansas306,7180.75×
Nebraska220,6950.89×
Washington, District of Columbia209,8981.41×
Idaho202,7100.81×
New Mexico200,1710.8×
Maine167,2360.94×
West Virginia151,7060.66×
Alaska149,7851.41×
New Hampshire144,8860.74×
Rhode Island128,9320.82×
South Dakota124,3411.08×
Montana120,5750.88×
Delaware105,6360.77×
North Dakota72,4480.71×
Vermont67,3630.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University audience
BrandAffinityCategory
College2.88×Business & Career
Academic degree3.26×Business & Career
Student2.1×Business & Career
Education1.69×Business & Career
Current events1.51×Arts & Culture
Learning1.86×Business & Career
School1.86×Kids & Family
Medicine1.67×Business & Career
Psychology1.67×Business & Career
Higher education1.75×Business & Career
Cosmetics1.51×Beauty & Wellness
U.S. state1.5×Travel & Leisure
Indeed.com1.98×Business & Career
Instant messaging1.9×Internet & Social Media
Money1.56×Business & Career
Health care1.61×Business & Career
Soccer1.56×Sports
Knowledge1.59×Business & Career
Research1.69×Business & Career
Target Corporation1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University audience
TraitClusterScore
Social Media UsageJOY1.18
LGBTQ+ IdentityOPEN1.14
Family OrientationCONSERVATISM1.14
ExtroversionTHRILL1.13
SustainabilityBALANCE1.11
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for University
CountryShare
United States18.8%
Brazil5.6%
Italy4.5%

See University audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does University have in United States?

University has an estimated audience of 49,657,633 people in United States, concentrated in California and Texas.

What is the gender split and age of University fans?

56.3% of University fans are female, 43.7% are male, with an average age of 39.6 years.

Which brands do University fans like most?

University fans show strongest brand affinity for College (2.88×), Academic degree (3.26×), and Student (2.1×) over the country average.

Where do University fans live in United States?

University fans in United States are most concentrated in California (reach 7,064,521), Texas (reach 4,705,724), and Florida (reach 3,577,725). These three regions account for the largest share of the active audience.

What other brands do University fans also like?

Beyond University itself, the audience over-indexes on Academic degree (3.26×), Student (2.1×), Education (1.69×), and Current events (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.