Rascasse Audience Intelligence

Higher education Audience in United States

A data profile of the people who buy, follow and care about Higher education in United States — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 80,705,916 people in United States.

#113among Topic in United States#19in Business & Career

The average Higher education fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher education profile in United States.

Audience size
80.7M
in United States
Gender
56.3%♀
43.7% male
Age
39.0
average years
Country rank
#139
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education fans

56.3% are female, 43.7% are male, average age 39.0.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Higher education audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.0
Estimated audience size80,705,916
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Higher education audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Higher education audience comes from United States.

Worldwide audience distribution share by country for Higher education
CountryShare
United States19.1%
Brazil5.3%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher education audience in United States is strongest.

Fig. 05

Top regions by affinity

Higher education fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~800K4.06×
02Virginia~6M3.19×
03Massachusetts~2M1.33×
04Maryland~2M1.31×
05New York~5.5M1.24×
06Oklahoma~1M1.13×
07North Dakota~200K1.10×
08Connecticut~900K1.08×
09Rhode Island~300K1.03×
10Wisconsin~1M1.01×
11California~8.5M0.97×
12Pennsylvania~2.5M0.97×
13Louisiana~1M0.97×
14Vermont~100K0.97×
15New Jersey~2M0.96×
16Indiana~1.5M0.96×
17Utah~700K0.96×
18South Dakota~200K0.96×
19Texas~6.5M0.95×
20New Mexico~400K0.95×
21Delaware~200K0.95×
22North Carolina~2.5M0.93×
23West Virginia~300K0.91×
24Hawaii~300K0.91×
25New Hampshire~300K0.91×
26Mississippi~600K0.90×
27Alaska~200K0.90×
28Illinois~2.5M0.89×
29Georgia~2M0.89×
30Montana~200K0.89×
31Minnesota~1M0.88×
32Maine~300K0.88×
33Tennessee~1.5M0.87×
34Oregon~800K0.87×
35Arkansas~600K0.87×
36Washington~1.5M0.86×
37Iowa~600K0.86×
38Kansas~500K0.86×
39Missouri~1M0.85×
40Colorado~1M0.85×
41South Carolina~1M0.85×
42Michigan~2M0.84×
43Alabama~1M0.84×
44Nebraska~300K0.83×
45Idaho~300K0.82×
46Kentucky~800K0.80×
47Arizona~1.5M0.78×
48Ohio~2M0.76×
49Nevada~600K0.75×
50Florida~4M0.73×
Fig. 06

Affinity by region

Affinity by region — Higher education, United States
0.73×1.00×4.06×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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