Higher education Audience in Germany
Higher education has an estimated audience of 11,432,551 people in Germany. 54.1% are female, 45.9% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Handmade Crafts, Gina Tricot, Birthday Gifts, Personalised Gifts.
The average Higher education fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Handmade Crafts, Gina Tricot, with strongest over-indexing on Unique Gifts (1.61× the country average). Demographically, the Higher education audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Higher education fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 35.5 |
| Estimated audience size | 11,432,551 |
Audience persona
The typical Higher education fan in Germany is balanced, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,945,827 | 0.78× |
| Bayern | 1,649,965 | 0.9× |
| Baden-Württemberg | 1,391,117 | 0.89× |
| Hessen | 1,342,624 | 1.54× |
| Niedersachsen | 928,792 | 0.84× |
| Berlin | 818,019 | 1.6× |
| Sachsen | 369,023 | 0.66× |
| Rheinland-Pfalz | 351,689 | 0.61× |
| Hamburg | 250,674 | 0.97× |
| Thüringen | 233,780 | 0.8× |
| Brandenburg | 230,478 | 0.65× |
| Schleswig-Holstein | 230,336 | 0.56× |
| Sachsen-Anhalt | 227,046 | 0.77× |
| Mecklenburg-Vorpommern | 209,198 | 0.96× |
| Saarland | 207,962 | 1.48× |
| Bremen | 194,806 | 1.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.61× | Shopping |
| Handmade Crafts | 1.5× | Kids & Family |
| Gina Tricot | 1.95× | Fashion & Accessoires |
| Birthday Gifts | 1.56× | Kids & Family |
| Personalised Gifts | 1.62× | Home & Garden |
| Pferd | 1.73× | Pets & Animals |
| Horse grooming | 1.56× | Pets & Animals |
| Gift wrapping | 1.51× | Home & Garden |
| Trendsetters | 1.67× | Politics & Society |
| Flickr | 1.51× | Internet & Social Media |
| SSIO | 1.59× | Music & Radio |
| Paul McCartney | 1.51× | Music & Radio |
| Billabong | 1.57× | Fashion & Accessoires |
| MARC CAIN | 1.54× | Fashion & Accessoires |
| hessnatur | 1.5× | Shopping |
| Cyndi Lauper | 1.59× | Music & Radio |
| Lindex | 1.54× | Fashion & Accessoires |
| American Vintage | 1.51× | Fashion & Accessoires |
| OK! Magazin | 1.52× | News |
| Free University of Berlin | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Career Orientation | POWER | 1.3 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Mindfulness | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
See Higher education audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Higher education have in Germany?
Higher education has an estimated audience of 11,432,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Higher education fans?
54.1% of Higher education fans are female, 45.9% are male, with an average age of 35.5 years.
Which brands do Higher education fans like most?
Higher education fans show strongest brand affinity for Unique Gifts (1.61×), Handmade Crafts (1.5×), and Gina Tricot (1.95×) over the country average.
Where do Higher education fans live in Germany?
Higher education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,945,827), Bayern (reach 1,649,965), and Baden-Württemberg (reach 1,391,117). These three regions account for the largest share of the active audience.
What other brands do Higher education fans also like?
Beyond Higher education itself, the audience over-indexes on Handmade Crafts (1.5×), Gina Tricot (1.95×), Birthday Gifts (1.56×), and Personalised Gifts (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.