Flickr Audience in Germany
Flickr has an estimated audience of 1,252,429 people in Germany. 44.4% are female, 55.6% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DSLR photography, 500px, Pioneer Corporation, Saturn (store), Scott Eastwood.
The average Flickr fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DSLR photography, 500px, Pioneer Corporation, with strongest over-indexing on DSLR photography (84.67× the country average). Demographically, the Flickr audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Flickr fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 37.8 |
| Estimated audience size | 1,252,429 |
Audience persona
The typical Flickr fan in Germany is more male, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for DSLR photography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,982 | 1.07× |
| Bayern | 255,377 | 1.27× |
| Baden-Württemberg | 187,178 | 1.1× |
| Niedersachsen | 138,314 | 1.14× |
| Hessen | 100,544 | 1.05× |
| Rheinland-Pfalz | 97,044 | 1.55× |
| Sachsen | 67,923 | 1.11× |
| Berlin | 62,565 | 1.12× |
| Schleswig-Holstein | 42,923 | 0.95× |
| Brandenburg | 29,484 | 0.76× |
| Hamburg | 27,475 | 0.97× |
| Sachsen-Anhalt | 23,874 | 0.74× |
| Thüringen | 20,562 | 0.64× |
| Saarland | 17,376 | 1.13× |
| Mecklenburg-Vorpommern | 14,450 | 0.6× |
| Bremen | 8,621 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DSLR photography | 84.67× | Technology & Electronics |
| 500px | 75.14× | Internet & Social Media |
| Pioneer Corporation | 58.71× | Technology & Electronics |
| Saturn (store) | 17.4× | Shopping |
| Scott Eastwood | 63.81× | Movies & TV |
| Tripod (photography) | 30.54× | Technology & Electronics |
| Funny Videos | 15.56× | Internet & Social Media |
| Sigma Corporation | 28.28× | Technology & Electronics |
| Manfrotto | 41.27× | Technology & Electronics |
| Fujifilm Cameras | 58.18× | Technology & Electronics |
| Sigma | 23.36× | Cars & Mobility |
| Picasa | 93.94× | Internet & Social Media |
| Javi Martínez | 82.95× | Sports |
| Viber | 22.14× | Internet & Social Media |
| Photobucket | 93.16× | Internet & Social Media |
| DJI | 16.68× | Technology & Electronics |
| Wireless speakers | 15.67× | Technology & Electronics |
| Analog photography | 25.7× | Arts & Culture |
| Oliver Kahn | 20× | Sports |
| c't magazin | 19.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.35 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.31 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Brazil | 11.6% |
| Japan | 7.6% |
See Flickr audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Flickr have in Germany?
Flickr has an estimated audience of 1,252,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flickr fans?
44.4% of Flickr fans are female, 55.6% are male, with an average age of 37.8 years.
Which brands do Flickr fans like most?
Flickr fans show strongest brand affinity for DSLR photography (84.67×), 500px (75.14×), and Pioneer Corporation (58.71×) over the country average.
Where do Flickr fans live in Germany?
Flickr fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,982), Bayern (reach 255,377), and Baden-Württemberg (reach 187,178). These three regions account for the largest share of the active audience.
What other brands do Flickr fans also like?
Beyond Flickr itself, the audience over-indexes on 500px (75.14×), Pioneer Corporation (58.71×), Saturn (store) (17.4×), and Scott Eastwood (63.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flickr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.