Sigma Audience in Germany
Sigma has an estimated audience of 806,724 people in Germany. 34.7% are female, 65.3% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Circular economy, İlahiler, Centurion (film), Home construction, Pillow.
The average Sigma fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Circular economy, İlahiler, Centurion (film), with strongest over-indexing on Circular economy (10.63× the country average). Demographically, the Sigma audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Sigma fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 41.4 |
| Estimated audience size | 806,724 |
Audience persona
The typical Sigma fan in Germany is more male, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Circular economy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,786 | 1.14× |
| Bayern | 146,807 | 1.13× |
| Baden-Württemberg | 131,519 | 1.19× |
| Niedersachsen | 81,988 | 1.05× |
| Hessen | 71,523 | 1.16× |
| Rheinland-Pfalz | 44,240 | 1.09× |
| Sachsen | 39,122 | 0.99× |
| Berlin | 36,724 | 1.02× |
| Schleswig-Holstein | 27,228 | 0.94× |
| Brandenburg | 22,650 | 0.91× |
| Hamburg | 17,815 | 0.98× |
| Thüringen | 17,301 | 0.84× |
| Sachsen-Anhalt | 15,942 | 0.76× |
| Mecklenburg-Vorpommern | 12,300 | 0.8× |
| Saarland | 9,694 | 0.98× |
| Bremen | 7,040 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular economy | 10.63× | Business & Career |
| İlahiler | 15.21× | Literature |
| Centurion (film) | 8.6× | Movies & TV |
| Home construction | 1.5× | Home & Garden |
| Pillow | 2.04× | Home & Garden |
| Gil Ofarim | 1.74× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Erzberg Rodeo | 14.43× | Sports |
| CAC 40 | 1.58× | Business & Career |
| VfL Wolfsburg | 1.56× | Sports |
| Business English | 2.33× | Business & Career |
| Wolverine (comics) | 4.61× | Literature |
| Hollywood Vampires (band) | 5.81× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.34× | Music & Radio |
| Building insulation | 2.93× | Home & Garden |
| Nurse education | 1.59× | Kids & Family |
| Goop | 4.73× | Internet & Social Media |
| Anton Hofreiter | 3.26× | Politics & Society |
| Scratching post | 3.5× | Pets & Animals |
| Cynthia Erivo | 2.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.55 |
| Extroversion | THRILL | 1.54 |
| Risk Appetite | THRILL | 1.53 |
| Travelling | THRILL | 1.51 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Italy | 8.4% |
| China | 7.5% |
See Sigma audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Sigma have in Germany?
Sigma has an estimated audience of 806,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sigma fans?
34.7% of Sigma fans are female, 65.3% are male, with an average age of 41.4 years.
Which brands do Sigma fans like most?
Sigma fans show strongest brand affinity for Circular economy (10.63×), İlahiler (15.21×), and Centurion (film) (8.6×) over the country average.
Where do Sigma fans live in Germany?
Sigma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,786), Bayern (reach 146,807), and Baden-Württemberg (reach 131,519). These three regions account for the largest share of the active audience.
What other brands do Sigma fans also like?
Beyond Sigma itself, the audience over-indexes on İlahiler (15.21×), Centurion (film) (8.6×), Home construction (1.5×), and Pillow (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.