Rascasse Audience Intelligence

Sigma Target Market in Germany

A data profile of the people who buy, follow and care about Sigma in Germany — modelled from more than twelve digital signal sources. Sigma has an estimated audience of 748,944 people in Germany.

#9among Bicycle in Germany#1088among Brand in Germany#395in Cars & Mobility

The average Sigma fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flickr, Malcolm in the Middle, Nature, with strongest over-indexing on Flickr (23.36× the country average).

Demographically, the Sigma audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sigma fan in Germany is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Flickr.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sigma profile in Germany.

Audience size
749K
in Germany
Gender
34.7%♀
65.3% male
Age
41.4
average years
Country rank
#8386
Brand in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sigma

34.7% are female, 65.3% are male, average age 41.4.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Sigma audience in Germany
MetricValue
Female34.7%
Male65.3%
Average age41.4
Estimated audience size748,944
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Sigma audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Sigma audience comes from Germany.

Worldwide audience distribution share by country for Sigma
CountryShare
United States10.8%
Italy9.1%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sigma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sigma customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.18×
02Hessen~70K1.15×
03Nordrhein-Westfalen~200K1.10×
04Bayern~100K1.10×
05Rheinland-Pfalz~40K1.09×
06Bremen~7K1.05×
07Saarland~10K1.04×
08Niedersachsen~80K1.03×
09Sachsen~40K1.00×
10Berlin~40K0.97×
11Hamburg~20K0.97×
12Schleswig-Holstein~30K0.94×
13Brandenburg~20K0.91×
14Thüringen~20K0.88×
15Mecklenburg-Vorpommern~10K0.83×
16Sachsen-Anhalt~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Sigma, Germany
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sigma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sigma audience
#·InterestCategoryAffinity×
01Kelly BrownLiterature28.57×
02FlickrInternet & Social Media23.36×
03Capture OneTechnology & Electronics20.77×
04Malcolm in the MiddleMovies & TV20.00×
05Knight Rider (1982 TV series)Movies & TV20.00×
06Basic InstinctMovies & TV20.00×
07Big Time RushMovies & TV20.00×
08500pxInternet & Social Media19.98×
09Nathalie EmmanuelMovies & TV19.89×
10İlkay GündoğanSports16.98×
11Scott EastwoodMovies & TV16.94×
12PentaxTechnology & Electronics13.40×
13Olympus CorporationTechnology & Electronics13.09×
14BluetoothTechnology & Electronics7.29×
15Instant messagingInternet & Social Media3.72×
16NatureHome & Garden3.67×
17Efficient energy useTechnology & Electronics3.17×
18VacationsTravel & Leisure2.71×
19FamilyKids & Family2.40×
20GermanyTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sigma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sigma audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.85×
Convenience OrientationPREMIUM1.69×
ExtroversionTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sigma audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
IndulgenceJOY0.69×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sigma's target market in Germany?

Sigma's target market in Germany covers an estimated 748,944 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sigma customers?

34.7% of the Sigma audience are female, 65.3% are male, with an average age of 41.4 years.

03

Which brands do Sigma fans like most?

Sigma fans show strongest brand affinity for Flickr (23.36×), Malcolm in the Middle (20×), and Nature (3.67×) over the country average.

04

Where do Sigma fans live in Germany?

Sigma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sigma fans also like?

Beyond Sigma itself, the audience over-indexes on Malcolm in the Middle (20×), Nature (3.67×), 500px (19.98×), and Bluetooth (7.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Sigma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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