Olympus Corporation Audience in Germany
Olympus Corporation has an estimated audience of 569,633 people in Germany. 46.4% are female, 53.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lens (optics), Macro photography, Flickr, Zoom lens, Pentax.
The average Olympus Corporation fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lens (optics), Macro photography, Flickr, with strongest over-indexing on Lens (optics) (13.81× the country average). Demographically, the Olympus Corporation audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Olympus Corporation fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 40.4 |
| Estimated audience size | 569,633 |
Audience persona
The typical Olympus Corporation fan in Germany is balanced, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Lens (optics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,243 | 0.83× |
| Bayern | 88,501 | 0.82× |
| Baden-Württemberg | 78,574 | 0.85× |
| Hessen | 56,908 | 1.11× |
| Hamburg | 55,972 | 3.67× |
| Niedersachsen | 54,262 | 0.83× |
| Schleswig-Holstein | 39,555 | 1.63× |
| Berlin | 31,923 | 1.06× |
| Sachsen | 22,744 | 0.69× |
| Rheinland-Pfalz | 22,076 | 0.65× |
| Brandenburg | 12,710 | 0.61× |
| Sachsen-Anhalt | 10,190 | 0.58× |
| Thüringen | 9,705 | 0.56× |
| Mecklenburg-Vorpommern | 8,122 | 0.63× |
| Bremen | 5,063 | 0.88× |
| Saarland | 4,937 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lens (optics) | 13.81× | Technology & Electronics |
| Macro photography | 19.77× | Arts & Culture |
| Flickr | 18.65× | Internet & Social Media |
| Zoom lens | 27.91× | Technology & Electronics |
| Pentax | 29.6× | Technology & Electronics |
| Camera lens | 13.18× | Technology & Electronics |
| Natural World | 4.66× | Fashion & Accessoires |
| Tripod (photography) | 19.29× | Technology & Electronics |
| Manfrotto | 31.18× | Technology & Electronics |
| Wide-angle lens | 29.65× | Technology & Electronics |
| Single-lens reflex camera | 16.33× | Technology & Electronics |
| Digital camera | 8.34× | Technology & Electronics |
| DJI | 14.38× | Technology & Electronics |
| Night photography | 14.77× | Technology & Electronics |
| Tamron | 31.27× | Technology & Electronics |
| Este, Veneto | 11.8× | Travel & Leisure |
| DSLR photography | 20.63× | Technology & Electronics |
| Image sensor | 6.23× | Technology & Electronics |
| Sigma | 13.09× | Cars & Mobility |
| Aerial photography | 10.36× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Travelling | THRILL | 1.68 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.63 |
| Sports Activity | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.8% |
| United States | 13.8% |
| Italy | 5.9% |
See Olympus Corporation audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Seiko Epson (452,462)
Frequently asked questions
How many fans does Olympus Corporation have in Germany?
Olympus Corporation has an estimated audience of 569,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olympus Corporation fans?
46.4% of Olympus Corporation fans are female, 53.6% are male, with an average age of 40.4 years.
Which brands do Olympus Corporation fans like most?
Olympus Corporation fans show strongest brand affinity for Lens (optics) (13.81×), Macro photography (19.77×), and Flickr (18.65×) over the country average.
Where do Olympus Corporation fans live in Germany?
Olympus Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,243), Bayern (reach 88,501), and Baden-Württemberg (reach 78,574). These three regions account for the largest share of the active audience.
What other brands do Olympus Corporation fans also like?
Beyond Olympus Corporation itself, the audience over-indexes on Macro photography (19.77×), Flickr (18.65×), Zoom lens (27.91×), and Pentax (29.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olympus Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.