Rascasse Audience Intelligence

Olympus Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Olympus Corporation in Germany — modelled from more than twelve digital signal sources. Olympus Corporation has an estimated audience of 554,405 people in Germany.

#5among Photography / printing in Germany#1418among Brand in Germany#480in Technology & Electronics

The average Olympus Corporation fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lens (optics), Macro photography, Flickr, with strongest over-indexing on Lens (optics) (13.81× the country average).

Demographically, the Olympus Corporation audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olympus Corporation fan in Germany is balanced, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Lens (optics).

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olympus Corporation profile in Germany.

Audience size
554K
in Germany
Gender
46.4%♀
53.6% male
Age
40.4
average years
Country rank
#10817
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Olympus Corporation

46.4% are female, 53.6% are male, average age 40.4.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Olympus Corporation audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age40.4
Estimated audience size554,405
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Olympus Corporation audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Olympus Corporation audience comes from Germany.

Worldwide audience distribution share by country for Olympus Corporation
CountryShare
Japan21.8%
United States13.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olympus Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olympus Corporation customers by region in Germany
#RegionReachAffinity×
01Hamburg~60K3.67×
02Schleswig-Holstein~40K1.61×
03Hessen~50K1.05×
04Berlin~30K1.01×
05Bremen~5K0.92×
06Baden-Württemberg~80K0.89×
07Niedersachsen~50K0.83×
08Nordrhein-Westfalen~100K0.81×
09Bayern~90K0.80×
10Sachsen~20K0.71×
11Mecklenburg-Vorpommern~9K0.71×
12Saarland~6K0.71×
13Rheinland-Pfalz~20K0.67×
14Thüringen~10K0.66×
15Brandenburg~10K0.65×
16Sachsen-Anhalt~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Olympus Corporation, Germany
0.64×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olympus Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olympus Corporation audience
#·InterestCategoryAffinity×
01TamronTechnology & Electronics31.27×
02ManfrottoTechnology & Electronics31.18×
03Wide-angle lensTechnology & Electronics29.65×
04PentaxTechnology & Electronics29.60×
05Zoom lensTechnology & Electronics27.91×
06DSLR photographyTechnology & Electronics20.63×
07Macro photographyArts & Culture19.77×
08Tripod (photography)Technology & Electronics19.29×
09FlickrInternet & Social Media18.65×
10Single-lens reflex cameraTechnology & Electronics16.33×
11Night photographyTechnology & Electronics14.77×
12DJITechnology & Electronics14.38×
13Lens (optics)Technology & Electronics13.81×
14Camera lensTechnology & Electronics13.18×
15SigmaCars & Mobility13.09×
16PixelInternet & Social Media12.04×
17Este, VenetoTravel & Leisure11.80×
18Aerial photographyTechnology & Electronics10.36×
19Digital cameraTechnology & Electronics8.34×
20Image sensorTechnology & Electronics6.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olympus Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olympus Corporation audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.52×
ExtroversionTHRILL1.41×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olympus Corporation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
Quality AwarenessPREMIUM0.73×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Olympus Corporation's target market in Germany?

Olympus Corporation's target market in Germany covers an estimated 554,405 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olympus Corporation customers?

46.4% of the Olympus Corporation audience are female, 53.6% are male, with an average age of 40.4 years.

03

Which brands do Olympus Corporation fans like most?

Olympus Corporation fans show strongest brand affinity for Lens (optics) (13.81×), Macro photography (19.77×), and Flickr (18.65×) over the country average.

04

Where do Olympus Corporation fans live in Germany?

Olympus Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Olympus Corporation fans also like?

Beyond Olympus Corporation itself, the audience over-indexes on Macro photography (19.77×), Flickr (18.65×), Zoom lens (27.91×), and Pentax (29.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in Germany

See Olympus Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olympus Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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