Olympus Corporation Audience in United States
Olympus Corporation has an estimated audience of 1,383,272 people in United States. 46.7% are female, 53.3% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Digital camera, Digital single-lens reflex camera, Fujifilm, Digital photography, Tripod (photography).
The average Olympus Corporation fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital camera, Digital single-lens reflex camera, Fujifilm, with strongest over-indexing on Digital camera (9.65× the country average). Demographically, the Olympus Corporation audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Olympus Corporation fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.2 |
| Estimated audience size | 1,383,272 |
Audience persona
The typical Olympus Corporation fan in United States is balanced, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Digital camera.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 161,202 | 1.06× |
| Texas | 129,504 | 1.09× |
| Florida | 102,039 | 1.09× |
| New York | 76,982 | 1× |
| Pennsylvania | 59,823 | 1.28× |
| Illinois | 48,191 | 1.05× |
| Virginia | 44,937 | 1.33× |
| Massachusetts | 39,823 | 1.46× |
| Tennessee | 39,366 | 1.42× |
| North Carolina | 38,012 | 0.91× |
| Georgia | 37,451 | 0.88× |
| Washington | 34,965 | 1.26× |
| Ohio | 34,961 | 0.82× |
| New Jersey | 33,567 | 0.95× |
| Arizona | 31,012 | 1.1× |
| Michigan | 30,908 | 0.85× |
| Minnesota | 26,254 | 1.32× |
| Wisconsin | 24,253 | 1.17× |
| Utah | 23,990 | 1.94× |
| Maryland | 23,923 | 1.01× |
| Colorado | 22,653 | 1.04× |
| Indiana | 21,290 | 0.84× |
| Louisiana | 19,189 | 1.08× |
| Missouri | 18,865 | 0.85× |
| Alabama | 18,160 | 0.94× |
| South Carolina | 15,853 | 0.76× |
| Oregon | 15,292 | 0.96× |
| Kentucky | 13,594 | 0.78× |
| Connecticut | 13,469 | 0.97× |
| Oklahoma | 12,282 | 0.8× |
| Nevada | 10,596 | 0.79× |
| New Mexico | 9,915 | 1.43× |
| Kansas | 9,216 | 0.85× |
| Arkansas | 9,171 | 0.8× |
| Iowa | 9,114 | 0.8× |
| Mississippi | 8,165 | 0.72× |
| New Hampshire | 7,683 | 1.41× |
| Idaho | 5,622 | 0.81× |
| Hawaii | 5,449 | 0.92× |
| Nebraska | 5,439 | 0.78× |
| West Virginia | 5,019 | 0.78× |
| Alaska | 4,890 | 1.65× |
| Washington, District of Columbia | 4,415 | 1.06× |
| Maine | 3,849 | 0.78× |
| Rhode Island | 3,615 | 0.82× |
| Delaware | 3,026 | 0.79× |
| Montana | 2,945 | 0.77× |
| South Dakota | 2,550 | 0.8× |
| Vermont | 1,975 | 0.81× |
| North Dakota | 1,961 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital camera | 9.65× | Technology & Electronics |
| Digital single-lens reflex camera | 12.06× | Technology & Electronics |
| Fujifilm | 17.92× | Technology & Electronics |
| Digital photography | 5.36× | Business & Career |
| Tripod (photography) | 17.01× | Technology & Electronics |
| Flash (photography) | 17.17× | Arts & Culture |
| Documentary photography | 10.09× | Technology & Electronics |
| Photographic film | 3.97× | Technology & Electronics |
| Camera lens | 9.27× | Technology & Electronics |
| Analog photography | 26.3× | Arts & Culture |
| Leica Camera | 16.05× | Technology & Electronics |
| DSLR photography | 20.04× | Technology & Electronics |
| Street photography | 6.42× | Technology & Electronics |
| DeviantArt | 5.41× | Internet & Social Media |
| Cameras | 3.77× | Technology & Electronics |
| Fujifilm X-series | 31.01× | Technology & Electronics |
| Canon | 10.25× | Technology & Electronics |
| Sigma Corporation | 16.25× | Technology & Electronics |
| Nikon | 11.38× | Technology & Electronics |
| Image editing | 6.85× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.56 |
| Risk Appetite | THRILL | 2.21 |
| Early Adopter Mentality | POWER | 2.12 |
| Sports Activity | POWER | 2.05 |
| Sustainability | BALANCE | 1.88 |
| Travelling | THRILL | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.8% |
| United States | 13.8% |
| Italy | 5.9% |
See Olympus Corporation audiences in other countries
More Photography / printing audiences in United States
- Shutterfly (9,875,095)
- GoPro (5,350,815)
- Canon (5,193,732)
- Nikon (3,910,888)
- Fujifilm (3,193,453)
Frequently asked questions
How many fans does Olympus Corporation have in United States?
Olympus Corporation has an estimated audience of 1,383,272 people in United States, concentrated in California and Texas.
What is the gender split and age of Olympus Corporation fans?
46.7% of Olympus Corporation fans are female, 53.3% are male, with an average age of 37.2 years.
Which brands do Olympus Corporation fans like most?
Olympus Corporation fans show strongest brand affinity for Digital camera (9.65×), Digital single-lens reflex camera (12.06×), and Fujifilm (17.92×) over the country average.
Where do Olympus Corporation fans live in United States?
Olympus Corporation fans in United States are most concentrated in California (reach 161,202), Texas (reach 129,504), and Florida (reach 102,039). These three regions account for the largest share of the active audience.
What other brands do Olympus Corporation fans also like?
Beyond Olympus Corporation itself, the audience over-indexes on Digital single-lens reflex camera (12.06×), Fujifilm (17.92×), Digital photography (5.36×), and Tripod (photography) (17.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Olympus Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.