Rascasse Audience Intelligence

Olympus Corporation Target Market in United States

A data profile of the people who buy, follow and care about Olympus Corporation in United States — modelled from more than twelve digital signal sources. Olympus Corporation has an estimated audience of 1,380,909 people in United States.

#10among Photography / printing in United States#1924among Brand in United States#635in Technology & Electronics

The average Olympus Corporation fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital camera, Digital single-lens reflex camera, Fujifilm, with strongest over-indexing on Digital camera (9.65× the country average).

Demographically, the Olympus Corporation audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olympus Corporation fan in United States is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Digital camera.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olympus Corporation profile in United States.

Audience size
1.4M
in United States
Gender
46.7%♀
53.3% male
Age
37.2
average years
Country rank
#18874
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Olympus Corporation

46.7% are female, 53.3% are male, average age 37.2.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Olympus Corporation audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.2
Estimated audience size1,380,909
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Olympus Corporation audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3917%
40-4917%
50+19%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Olympus Corporation audience comes from United States.

Worldwide audience distribution share by country for Olympus Corporation
CountryShare
Japan21.8%
United States13.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olympus Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Olympus Corporation customers by region in United States
#RegionReachAffinity×
01Utah~20K1.99×
02New Mexico~10K1.51×
03Alaska~4K1.47×
04Pennsylvania~70K1.44×
05Tennessee~40K1.38×
06Massachusetts~40K1.31×
07New Hampshire~7K1.28×
08Virginia~40K1.25×
09Minnesota~20K1.25×
10Washington~30K1.22×
11Wisconsin~20K1.13×
12Texas~100K1.06×
13California~200K1.04×
14Florida~100K1.04×
15Arizona~30K1.03×
16Illinois~50K1.01×
17Louisiana~20K1.01×
18Colorado~20K1.00×
19Hawaii~6K0.99×
20Maryland~20K0.96×
21Oregon~20K0.96×
22Washington, District of Columbia~4K0.96×
23New York~70K0.93×
24South Dakota~3K0.93×
25Connecticut~10K0.92×
26Idaho~6K0.92×
27Georgia~40K0.91×
28North Carolina~40K0.91×
29Alabama~20K0.90×
30New Jersey~30K0.89×
31Indiana~20K0.89×
32Kansas~10K0.89×
33Montana~3K0.89×
34Vermont~2K0.89×
35Delaware~3K0.88×
36Nebraska~6K0.87×
37West Virginia~6K0.87×
38Rhode Island~4K0.87×
39North Dakota~2K0.87×
40Missouri~20K0.86×
41Arkansas~10K0.86×
42Oklahoma~10K0.84×
43Nevada~10K0.84×
44Iowa~10K0.84×
45Maine~4K0.84×
46Ohio~40K0.83×
47Kentucky~10K0.83×
48Michigan~30K0.82×
49Mississippi~9K0.82×
50South Carolina~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Olympus Corporation, United States
0.78×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olympus Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olympus Corporation audience
#·InterestCategoryAffinity×
01Fujifilm X-seriesTechnology & Electronics31.01×
02Analog photographyArts & Culture26.30×
03DSLR photographyTechnology & Electronics20.04×
04FujifilmTechnology & Electronics17.92×
05Flash (photography)Arts & Culture17.17×
06Tripod (photography)Technology & Electronics17.01×
07Leica CameraTechnology & Electronics16.05×
08Canon EOSTechnology & Electronics12.29×
09Digital single-lens reflex cameraTechnology & Electronics12.06×
10NikonTechnology & Electronics11.38×
11CanonTechnology & Electronics10.25×
12Documentary photographyTechnology & Electronics10.09×
13Digital cameraTechnology & Electronics9.65×
14Camera lensTechnology & Electronics9.27×
15Red Digital Cinema Camera CompanyTechnology & Electronics7.72×
16Street photographyTechnology & Electronics6.42×
17DeviantArtInternet & Social Media5.41×
18Digital photographyBusiness & Career5.36×
19Photographic filmTechnology & Electronics3.97×
20CamerasTechnology & Electronics3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olympus Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olympus Corporation audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.61×
Early Adopter MentalityPOWER1.51×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olympus Corporation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.98×
Family OrientationCONSERVATISM1.00×
Convenience OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Olympus Corporation's target market in United States?

Olympus Corporation's target market in United States covers an estimated 1,380,909 people, concentrated in California and Texas.

02

What is the gender split and age of Olympus Corporation customers?

46.7% of the Olympus Corporation audience are female, 53.3% are male, with an average age of 37.2 years.

03

Which brands do Olympus Corporation fans like most?

Olympus Corporation fans show strongest brand affinity for Digital camera (9.65×), Digital single-lens reflex camera (12.06×), and Fujifilm (17.92×) over the country average.

04

Where do Olympus Corporation fans live in United States?

Olympus Corporation fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Olympus Corporation fans also like?

Beyond Olympus Corporation itself, the audience over-indexes on Digital single-lens reflex camera (12.06×), Fujifilm (17.92×), Digital photography (5.36×), and Tripod (photography) (17.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Olympus Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olympus Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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