Fujifilm Audience in United States

Fujifilm logo

Fujifilm has an estimated audience of 3,193,452 people in United States. 47.5% are female, 52.5% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Digital single-lens reflex camera, Digital camera, Street photography, Camera lens, Canon.

The average Fujifilm fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Digital single-lens reflex camera, Digital camera, Street photography, with strongest over-indexing on Digital single-lens reflex camera (10.37× the country average). Demographically, the Fujifilm audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Fujifilm fans

Demographic split for Fujifilm audience in United States
MetricValue
Female47.5%
Male52.5%
Average age34.9
Estimated audience size3,193,452

Audience persona

The typical Fujifilm fan in United States is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Digital single-lens reflex camera.

Top regions in United States

Top regions ranked by reach for Fujifilm in United States
RegionReachAffinity
California690,4311.97×
Texas328,6001.2×
New York274,6511.54×
Florida213,0530.99×
North Carolina139,5611.45×
Illinois123,4871.16×
Washington103,0011.61×
New Jersey102,1201.26×
Arizona95,1511.46×
Pennsylvania94,7330.88×
Georgia94,6140.96×
Massachusetts87,3721.39×
Virginia82,2491.06×
Ohio72,0480.73×
Michigan68,2320.82×
Maryland55,5211.01×
Colorado54,6181.09×
Tennessee52,3110.82×
Oregon49,4391.35×
South Carolina42,8210.89×
Indiana42,7550.73×
Minnesota42,3050.92×
Wisconsin40,5320.84×
Alabama37,3910.84×
Missouri37,1390.72×
Nevada34,3991.11×
Utah33,8741.18×
Connecticut32,1781×
Kentucky27,8240.69×
Louisiana27,6890.67×
Oklahoma27,0560.76×
Hawaii27,0501.97×
Kansas19,3410.77×
Arkansas18,7650.71×
Iowa17,0220.65×
Mississippi15,0290.57×
Washington, District of Columbia13,7251.43×
New Hampshire13,6001.08×
New Mexico13,3080.83×
Idaho13,1090.82×
Nebraska11,7240.73×
Rhode Island10,5541.04×
Maine9,1550.8×
Alaska8,9981.32×
West Virginia8,3460.56×
Delaware8,2030.93×
Montana7,4550.84×
Vermont5,3360.95×
South Dakota4,5110.61×
North Dakota4,1740.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fujifilm audience
BrandAffinityCategory
Digital single-lens reflex camera10.37×Technology & Electronics
Digital camera7.24×Technology & Electronics
Street photography6.79×Technology & Electronics
Camera lens8.77×Technology & Electronics
Canon10.09×Technology & Electronics
Outdoor Photographer5.25×Arts & Culture
Documentary photography7.84×Technology & Electronics
Fine-art photography5.72×Technology & Electronics
Landscape photography4.73×Technology & Electronics
Cameras3.26×Technology & Electronics
Wildlife photography4.63×Technology & Electronics
Travel photography4.34×Technology & Electronics
Photographic studio7.22×Technology & Electronics
Nature photography3.66×Technology & Electronics
Nikon9.17×Technology & Electronics
Leica Camera11.81×Technology & Electronics
Mckenna Grace5.14×Movies & TV
Kiernan Shipka9.28×Movies & TV
Photograph1.61×Technology & Electronics
Tripod (photography)8.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fujifilm audience
TraitClusterScore
SustainabilityBALANCE2.69
LGBTQ+ IdentityOPEN2.67
Luxury OrientationPREMIUM2.24
Design AffinityPREMIUM2.19
TravellingTHRILL1.95
Early Adopter MentalityPOWER1.94

Worldwide distribution

Worldwide audience distribution share by country for Fujifilm
CountryShare
Japan19.5%
United States13.1%
China10.0%

See Fujifilm audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Fujifilm have in United States?

Fujifilm has an estimated audience of 3,193,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Fujifilm fans?

47.5% of Fujifilm fans are female, 52.5% are male, with an average age of 34.9 years.

Which brands do Fujifilm fans like most?

Fujifilm fans show strongest brand affinity for Digital single-lens reflex camera (10.37×), Digital camera (7.24×), and Street photography (6.79×) over the country average.

Where do Fujifilm fans live in United States?

Fujifilm fans in United States are most concentrated in California (reach 690,431), Texas (reach 328,600), and New York (reach 274,651). These three regions account for the largest share of the active audience.

What other brands do Fujifilm fans also like?

Beyond Fujifilm itself, the audience over-indexes on Digital camera (7.24×), Street photography (6.79×), Camera lens (8.77×), and Canon (10.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fujifilm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.