Rascasse Audience Intelligence

Fujifilm Target Market in United States

A data profile of the people who buy, follow and care about Fujifilm in United States — modelled from more than twelve digital signal sources. Fujifilm has an estimated audience of 3,208,215 people in United States.

#6among Photography / printing in United States#1007among Brand in United States#387in Technology & Electronics

The average Fujifilm fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Digital single-lens reflex camera, Digital camera, Street photography, with strongest over-indexing on Digital single-lens reflex camera (10.37× the country average).

Demographically, the Fujifilm audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fujifilm fan in United States is balanced, around 34.9 years old, with strong Quality Awareness tendencies and a notable affinity for Digital single-lens reflex camera.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fujifilm profile in United States.

Audience size
3.2M
in United States
Gender
47.5%♀
52.5% male
Age
34.9
average years
Country rank
#9713
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fujifilm

47.5% are female, 52.5% are male, average age 34.9.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Fujifilm audience in United States
MetricValue
Female47.5%
Male52.5%
Average age34.9
Estimated audience size3,208,215
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Fujifilm audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Fujifilm audience comes from United States.

Worldwide audience distribution share by country for Fujifilm
CountryShare
Japan19.5%
United States13.1%
China10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fujifilm audience in United States is strongest.

Fig. 05

Top regions by affinity

Fujifilm customers by region in United States
#RegionReachAffinity×
01Hawaii~30K1.99×
02California~600K1.80×
03Washington~100K1.52×
04New York~300K1.45×
05North Carolina~100K1.43×
06Arizona~90K1.42×
07Massachusetts~80K1.31×
08Alaska~9K1.30×
09Oregon~50K1.28×
10Washington, District of Columbia~10K1.28×
11Utah~40K1.27×
12New Jersey~100K1.19×
13Texas~300K1.17×
14Illinois~100K1.10×
15Colorado~50K1.08×
16Rhode Island~10K1.08×
17Nevada~30K1.07×
18New Hampshire~10K1.05×
19Vermont~6K1.05×
20Connecticut~30K1.01×
21Virginia~80K1.00×
22Florida~200K0.99×
23Maryland~50K0.96×
24Georgia~90K0.94×
25Minnesota~40K0.92×
26Montana~8K0.92×
27Delaware~8K0.92×
28Idaho~10K0.91×
29New Mexico~10K0.90×
30South Carolina~40K0.87×
31Pennsylvania~90K0.86×
32Maine~10K0.86×
33Tennessee~50K0.84×
34Wisconsin~40K0.83×
35Kansas~20K0.83×
36Nebraska~10K0.82×
37North Dakota~5K0.81×
38Oklahoma~30K0.80×
39Michigan~70K0.79×
40Alabama~40K0.79×
41Arkansas~20K0.77×
42Indiana~40K0.75×
43Louisiana~30K0.75×
44Missouri~40K0.74×
45South Dakota~5K0.74×
46Kentucky~30K0.73×
47Ohio~70K0.72×
48Iowa~20K0.71×
49West Virginia~10K0.68×
50Mississippi~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Fujifilm, United States
0.66×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fujifilm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fujifilm audience
#·InterestCategoryAffinity×
01Leica CameraTechnology & Electronics11.81×
02Digital single-lens reflex cameraTechnology & Electronics10.37×
03CanonTechnology & Electronics10.09×
04Kiernan ShipkaMovies & TV9.28×
05NikonTechnology & Electronics9.17×
06Camera lensTechnology & Electronics8.77×
07Canon EOSTechnology & Electronics8.59×
08Documentary photographyTechnology & Electronics7.84×
09Digital cameraTechnology & Electronics7.24×
10Photographic studioTechnology & Electronics7.22×
11Street photographyTechnology & Electronics6.79×
12Fine-art photographyTechnology & Electronics5.72×
13Outdoor PhotographerArts & Culture5.25×
14Mckenna GraceMovies & TV5.14×
15Landscape photographyTechnology & Electronics4.73×
16Wildlife photographyTechnology & Electronics4.63×
17Travel photographyTechnology & Electronics4.34×
18Nature photographyTechnology & Electronics3.66×
19CamerasTechnology & Electronics3.26×
20PhotographTechnology & Electronics1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fujifilm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fujifilm audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.56×
SustainabilityBALANCE1.54×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fujifilm audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.68×
Price SensitivityPREMIUM0.71×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fujifilm's target market in United States?

Fujifilm's target market in United States covers an estimated 3,208,215 people, concentrated in California and Texas.

02

What is the gender split and age of Fujifilm customers?

47.5% of the Fujifilm audience are female, 52.5% are male, with an average age of 34.9 years.

03

Which brands do Fujifilm fans like most?

Fujifilm fans show strongest brand affinity for Digital single-lens reflex camera (10.37×), Digital camera (7.24×), and Street photography (6.79×) over the country average.

04

Where do Fujifilm fans live in United States?

Fujifilm fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fujifilm fans also like?

Beyond Fujifilm itself, the audience over-indexes on Digital camera (7.24×), Street photography (6.79×), Camera lens (8.77×), and Canon (10.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Fujifilm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fujifilm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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