Travel photography Audience in United States

Travel photography logo

Travel photography has an estimated audience of 21,168,296 people in United States. 52.4% are female, 47.6% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Nature photography, Landscape photography, Outdoor Photographer, Wildlife photography, Superman.

The average Travel photography fan in United States is 37.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nature photography, Landscape photography, Outdoor Photographer, with strongest over-indexing on Nature photography (5.86× the country average). Demographically, the Travel photography audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Travel photography fans

Demographic split for Travel photography audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.3
Estimated audience size21,168,296

Audience persona

The typical Travel photography fan in United States is balanced, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Nature photography.

Top regions in United States

Top regions ranked by reach for Travel photography in United States
RegionReachAffinity
Texas2,538,3021.39×
California2,491,4101.07×
Florida1,318,3280.92×
New York1,040,4030.88×
Washington654,9611.54×
Georgia582,3980.89×
Pennsylvania545,6130.77×
Ohio529,3230.81×
Arizona514,3671.19×
North Carolina511,2330.8×
New Jersey488,1020.91×
Virginia477,9670.93×
Illinois448,9050.64×
Michigan406,4940.73×
Colorado382,4271.15×
Tennessee365,7740.86×
Missouri316,3170.93×
Indiana315,7290.82×
Massachusetts278,0910.67×
Maryland265,2200.73×
Utah263,6671.39×
South Carolina257,0030.81×
Minnesota236,3750.78×
Kansas228,5701.37×
Oregon223,3690.92×
Louisiana215,7530.79×
Wisconsin209,6520.66×
Alabama206,7390.7×
Connecticut199,3570.94×
Oklahoma173,6180.74×
Kentucky164,7640.62×
Nevada146,1250.71×
Vermont138,3223.72×
Arkansas126,8080.73×
Mississippi121,3290.7×
Iowa113,6620.65×
Montana102,5111.75×
Hawaii98,7531.09×
Nebraska90,3230.85×
Idaho87,0540.82×
West Virginia82,4870.84×
Alaska82,3151.82×
New Mexico75,6640.71×
New Hampshire67,9660.81×
South Dakota60,7091.24×
Washington, District of Columbia57,5920.91×
Wyoming57,1941.82×
Maine56,2200.74×
Rhode Island51,5660.77×
Delaware50,3770.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel photography audience
BrandAffinityCategory
Nature photography5.86×Technology & Electronics
Landscape photography6.04×Technology & Electronics
Outdoor Photographer6.03×Arts & Culture
Wildlife photography5.54×Technology & Electronics
Superman1.88×Movies & TV
Beauty1.75×Beauty & Wellness
Travel Adventures3.68×Travel & Leisure
Fine-art photography4.64×Technology & Electronics
TikTok1.74×Internet & Social Media
Street photography4.43×Technology & Electronics
Digital photography2.86×Business & Career
Wildlife1.98×Travel & Leisure
Photographer2.23×Technology & Electronics
Dog walking2.51×Pets & Animals
Livemusic2.49×Music & Radio
FIFA World Cup1.87×Sports
Shelter Dogs3.43×Pets & Animals
Lace wig2.63×Beauty & Wellness
Self care2.1×Health
Documentary photography5.14×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel photography audience
TraitClusterScore
TravellingTHRILL2.01
LGBTQ+ IdentityOPEN1.94
SustainabilityBALANCE1.84
Luxury OrientationPREMIUM1.67
Sports ActivityPOWER1.63
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Travel photography
CountryShare
Japan12.8%
United States12.7%
China11.7%

See Travel photography audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Travel photography have in United States?

Travel photography has an estimated audience of 21,168,296 people in United States, concentrated in Texas and California.

What is the gender split and age of Travel photography fans?

52.4% of Travel photography fans are female, 47.6% are male, with an average age of 37.3 years.

Which brands do Travel photography fans like most?

Travel photography fans show strongest brand affinity for Nature photography (5.86×), Landscape photography (6.04×), and Outdoor Photographer (6.03×) over the country average.

Where do Travel photography fans live in United States?

Travel photography fans in United States are most concentrated in Texas (reach 2,538,302), California (reach 2,491,410), and Florida (reach 1,318,328). These three regions account for the largest share of the active audience.

What other brands do Travel photography fans also like?

Beyond Travel photography itself, the audience over-indexes on Landscape photography (6.04×), Outdoor Photographer (6.03×), Wildlife photography (5.54×), and Superman (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.