Rascasse Audience Intelligence

Travel photography Audience in United States

A data profile of the people who buy, follow and care about Travel photography in United States — modelled from more than twelve digital signal sources. Travel photography has an estimated audience of 21,168,296 people in United States.

#1053among Topic in United States#75in Technology & Electronics

The average Travel photography fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nature photography, Landscape photography, Outdoor Photographer, with strongest over-indexing on Nature photography (5.86× the country average).

Demographically, the Travel photography audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel photography fan in United States is balanced, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Nature photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel photography profile in United States.

Audience size
21.2M
in United States
Gender
52.4%♀
47.6% male
Age
37.3
average years
Country rank
#1532
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel photography fans

52.4% are female, 47.6% are male, average age 37.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Travel photography audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.3
Estimated audience size21,168,296
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Travel photography audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Travel photography audience comes from United States.

Worldwide audience distribution share by country for Travel photography
CountryShare
Japan12.8%
United States12.7%
China11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel photography fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M2.10×
02Louisiana~400K1.44×
03Kansas~200K1.39×
04California~2.5M1.13×
05Texas~2M1.10×
06Florida~1.5M1.10×
07Mississippi~200K1.09×
08Maryland~400K1.08×
09Georgia~700K1.07×
10Vermont~40K1.07×
11Missouri~400K1.06×
12Montana~60K1.05×
13North Carolina~700K1.03×
14Alaska~50K1.03×
15Washington~400K1.02×
16Connecticut~200K1.02×
17Delaware~60K1.02×
18Arizona~400K1.01×
19South Carolina~300K1.01×
20Utah~200K1.01×
21Rhode Island~70K1.00×
22North Dakota~40K1.00×
23Alabama~300K0.99×
24West Virginia~100K0.99×
25South Dakota~50K0.99×
26Pennsylvania~700K0.98×
27New Jersey~500K0.98×
28Oklahoma~200K0.98×
29Arkansas~200K0.97×
30New Mexico~100K0.97×
31Hawaii~90K0.96×
32New Hampshire~80K0.96×
33Washington, District of Columbia~60K0.96×
34Colorado~300K0.95×
35Nevada~200K0.95×
36Nebraska~100K0.95×
37Maine~70K0.95×
38Illinois~700K0.94×
39Tennessee~400K0.94×
40Idaho~100K0.94×
41Ohio~600K0.93×
42Kentucky~200K0.93×
43Virginia~500K0.91×
44Indiana~400K0.91×
45Iowa~200K0.91×
46Oregon~200K0.89×
47Minnesota~300K0.87×
48Massachusetts~400K0.86×
49Michigan~500K0.85×
50Wisconsin~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Travel photography, United States
0.85×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel photography audience
#·InterestCategoryAffinity×
01Landscape photographyTechnology & Electronics6.04×
02Outdoor PhotographerArts & Culture6.03×
03Nature photographyTechnology & Electronics5.86×
04Wildlife photographyTechnology & Electronics5.54×
05Documentary photographyTechnology & Electronics5.14×
06Fine-art photographyTechnology & Electronics4.64×
07Street photographyTechnology & Electronics4.43×
08Travel AdventuresTravel & Leisure3.68×
09Shelter DogsPets & Animals3.43×
10Digital photographyBusiness & Career2.86×
11Lace wigBeauty & Wellness2.63×
12Dog walkingPets & Animals2.51×
13LivemusicMusic & Radio2.49×
14PhotographerTechnology & Electronics2.23×
15Self careHealth2.10×
16WildlifeTravel & Leisure1.98×
17SupermanMovies & TV1.88×
18FIFA World CupSports1.87×
19BeautyBeauty & Wellness1.75×
20TikTokInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.81×
MindfulnessBALANCE1.76×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel photography audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Family OrientationCONSERVATISM0.85×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel photography have in United States?

Travel photography has an estimated audience of 21,168,296 people in United States, concentrated in California and New York.

02

What is the gender split and age of Travel photography fans?

52.4% of Travel photography fans are female, 47.6% are male, with an average age of 37.3 years.

03

Which brands do Travel photography fans like most?

Travel photography fans show strongest brand affinity for Nature photography (5.86×), Landscape photography (6.04×), and Outdoor Photographer (6.03×) over the country average.

04

Where do Travel photography fans live in United States?

Travel photography fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Travel photography fans also like?

Beyond Travel photography itself, the audience over-indexes on Landscape photography (6.04×), Outdoor Photographer (6.03×), Wildlife photography (5.54×), and Beauty (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Travel photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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