Rascasse Audience Intelligence

Nature photography Audience in United States

A data profile of the people who buy, follow and care about Nature photography in United States — modelled from more than twelve digital signal sources. Nature photography has an estimated audience of 25,550,969 people in United States.

#814among Topic in United States#61in Technology & Electronics

The average Nature photography fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Travel photography, Wildlife photography, Superman, with strongest over-indexing on Travel photography (5.86× the country average).

Demographically, the Nature photography audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nature photography fan in United States is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Travel photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nature photography profile in United States.

Audience size
25.6M
in United States
Gender
50.6%♀
49.4% male
Age
37.5
average years
Country rank
#1196
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nature photography fans

50.6% are female, 49.4% are male, average age 37.5.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Nature photography audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.5
Estimated audience size25,550,969
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Nature photography audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3917%
40-4917%
50+20%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Nature photography audience comes from United States.

Worldwide audience distribution share by country for Nature photography
CountryShare
United States15.7%
Japan12.3%
China8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nature photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Nature photography fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.96×
02Washington~800K1.64×
03Utah~300K1.39×
04Kansas~300K1.31×
05Oregon~400K1.22×
06Idaho~200K1.20×
07Nebraska~100K1.14×
08Montana~80K1.11×
09Vermont~50K1.11×
10Maine~100K1.09×
11Indiana~500K1.07×
12Minnesota~400K1.07×
13Wisconsin~400K1.06×
14Colorado~400K1.05×
15New Mexico~100K1.05×
16New Hampshire~100K1.04×
17California~3M1.03×
18Hawaii~100K1.02×
19Alaska~60K1.01×
20Arizona~500K0.99×
21Missouri~400K0.99×
22North Dakota~50K0.97×
23Texas~2M0.96×
24Virginia~600K0.96×
25Iowa~200K0.96×
26Arkansas~200K0.96×
27South Dakota~60K0.96×
28Pennsylvania~800K0.93×
29Connecticut~200K0.93×
30Ohio~700K0.91×
31Kentucky~300K0.91×
32West Virginia~100K0.91×
33Rhode Island~70K0.91×
34North Carolina~700K0.90×
35Michigan~600K0.90×
36Oklahoma~300K0.90×
37Nevada~200K0.90×
38Delaware~60K0.89×
39Massachusetts~400K0.88×
40Illinois~700K0.87×
41New York~1M0.86×
42Maryland~400K0.86×
43Georgia~600K0.82×
44South Carolina~300K0.82×
45Mississippi~200K0.82×
46Alabama~300K0.81×
47Florida~1.5M0.79×
48Louisiana~300K0.79×
49Tennessee~400K0.78×
50New Jersey~500K0.77×
Fig. 06

Affinity by region

Affinity by region — Nature photography, United States
0.77×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nature photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nature photography audience
#·InterestCategoryAffinity×
01Wildlife photographyTechnology & Electronics6.20×
02Travel photographyTechnology & Electronics5.86×
03Christmas ornamentHome & Garden5.52×
04BirdwatchingPets & Animals4.98×
05Disneyland ParisTravel & Leisure4.45×
06Digital cameraTechnology & Electronics4.05×
07Fine-art photographyTechnology & Electronics3.77×
08Oil paintingArts & Culture3.44×
09Digital photographyBusiness & Career3.08×
10Contemporary artArts & Culture2.30×
11Adventure travelTravel & Leisure2.18×
12High schoolBusiness & Career2.16×
13InnovationBusiness & Career2.07×
14Self-loveHealth1.99×
15Electric guitarMusic & Radio1.96×
16LivemusicMusic & Radio1.95×
17Do it yourself (DIY)Home & Garden1.91×
18Fine artBusiness & Career1.90×
19SupermanMovies & TV1.63×
20Trader Joe'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nature photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nature photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.09×
Design AffinityPREMIUM1.74×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nature photography audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Quality AwarenessPREMIUM0.84×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nature photography have in United States?

Nature photography has an estimated audience of 25,550,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nature photography fans?

50.6% of Nature photography fans are female, 49.4% are male, with an average age of 37.5 years.

03

Which brands do Nature photography fans like most?

Nature photography fans show strongest brand affinity for Travel photography (5.86×), Wildlife photography (6.2×), and Superman (1.63×) over the country average.

04

Where do Nature photography fans live in United States?

Nature photography fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nature photography fans also like?

Beyond Nature photography itself, the audience over-indexes on Wildlife photography (6.2×), Superman (1.63×), Digital photography (3.08×), and Do it yourself (DIY) (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Nature photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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