Rascasse Audience Intelligence

Nature photography Audience in Germany

A data profile of the people who buy, follow and care about Nature photography in Germany — modelled from more than twelve digital signal sources. Nature photography has an estimated audience of 9,056,761 people in Germany.

#248among Topic in Germany#25in Technology & Electronics

The average Nature photography fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Digital photography, Travel Blogger, Travel photography, with strongest over-indexing on Digital photography (3.98× the country average).

Demographically, the Nature photography audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nature photography fan in Germany is more female, around 38.4 years old, with strong Travelling tendencies and a notable affinity for Digital photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nature photography profile in Germany.

Audience size
9.1M
in Germany
Gender
56.9%♀
43.1% male
Age
38.4
average years
Country rank
#407
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nature photography fans

56.9% are female, 43.1% are male, average age 38.4.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Nature photography audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age38.4
Estimated audience size9,056,761
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Nature photography audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Nature photography audience comes from Germany.

Worldwide audience distribution share by country for Nature photography
CountryShare
United States15.7%
Japan12.3%
China8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nature photography audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nature photography fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~400K1.29×
02Mecklenburg-Vorpommern~200K1.18×
03Thüringen~200K1.08×
04Baden-Württemberg~1.5M1.06×
05Sachsen~500K1.06×
06Bremen~80K1.04×
07Bayern~1.5M1.00×
08Niedersachsen~900K1.00×
09Brandenburg~300K1.00×
10Saarland~100K0.98×
11Nordrhein-Westfalen~2M0.96×
12Rheinland-Pfalz~400K0.96×
13Sachsen-Anhalt~200K0.95×
14Hessen~600K0.94×
15Hamburg~200K0.87×
16Berlin~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Nature photography, Germany
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nature photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nature photography audience
#·InterestCategoryAffinity×
01Capture OneTechnology & Electronics12.22×
02Travel BloggerTravel & Leisure5.82×
03Digital photographyBusiness & Career3.98×
04PandoraFashion & Accessoires3.77×
05NintendoGames3.23×
06Backpacking (travel)Travel & Leisure2.86×
07Travel photographyTechnology & Electronics2.75×
08Shih TzuPets & Animals2.64×
09Chihuahua (dog)Pets & Animals2.47×
10Labrador RetrieverPets & Animals2.32×
11House musicMusic & Radio2.21×
12Pet storePets & Animals2.20×
13Modern artArts & Culture2.11×
14HugendubelShopping2.05×
15LivemusicMusic & Radio2.05×
16KitchenHome & Garden1.90×
17BatmanMovies & TV1.86×
18AirbnbTravel & Leisure1.69×
19Do it yourself (DIY)Home & Garden1.68×
20Luxury goodsFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nature photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nature photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.15×
Pet OwnershipJOY1.78×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nature photography audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.97×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nature photography have in Germany?

Nature photography has an estimated audience of 9,056,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nature photography fans?

56.9% of Nature photography fans are female, 43.1% are male, with an average age of 38.4 years.

03

Which brands do Nature photography fans like most?

Nature photography fans show strongest brand affinity for Digital photography (3.98×), Travel Blogger (5.82×), and Travel photography (2.75×) over the country average.

04

Where do Nature photography fans live in Germany?

Nature photography fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nature photography fans also like?

Beyond Nature photography itself, the audience over-indexes on Travel Blogger (5.82×), Travel photography (2.75×), House music (2.21×), and Do it yourself (DIY) (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Nature photography audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nature photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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