Pandora Audience in Germany
Pandora has an estimated audience of 3,279,626 people in Germany. 74.1% are female, 25.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cachorro, Bank account, Home Delivery, Mothercare, Commercial mortgage.
The average Pandora fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cachorro, Bank account, Home Delivery, with strongest over-indexing on Cachorro (4.35× the country average). Demographically, the Pandora audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Pandora fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 38.4 |
| Estimated audience size | 3,279,626 |
Audience persona
The typical Pandora fan in Germany is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Cachorro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 798,212 | 1.11× |
| Bayern | 494,157 | 0.94× |
| Baden-Württemberg | 409,532 | 0.92× |
| Niedersachsen | 338,287 | 1.06× |
| Hessen | 241,808 | 0.97× |
| Sachsen | 173,505 | 1.08× |
| Rheinland-Pfalz | 163,740 | 1× |
| Berlin | 135,447 | 0.92× |
| Schleswig-Holstein | 116,669 | 0.99× |
| Brandenburg | 111,729 | 1.1× |
| Sachsen-Anhalt | 109,684 | 1.29× |
| Thüringen | 92,760 | 1.11× |
| Mecklenburg-Vorpommern | 68,051 | 1.09× |
| Hamburg | 67,901 | 0.92× |
| Saarland | 29,981 | 0.74× |
| Bremen | 21,582 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorro | 4.35× | Pets & Animals |
| Bank account | 3.01× | Business & Career |
| Home Delivery | 2.54× | Food & Beverages |
| Mothercare | 1.71× | Kids & Family |
| Commercial mortgage | 1.55× | Business & Career |
| Nurse education | 1.52× | Kids & Family |
| Jersey (fabric) | 3.08× | Fashion & Accessoires |
| Business English | 1.62× | Business & Career |
| Information sensitivity | 3.03× | Technology & Electronics |
| Ipekyol | 2.28× | Shopping |
| Ireen Sheer | 1.5× | Music & Radio |
| Höxter | 4.97× | Travel & Leisure |
| The Hunt (2012 film) | 2.29× | Movies & TV |
| Paul Dano | 2.37× | Movies & TV |
| Staycation | 1.89× | Home & Garden |
| Sixx | 1.56× | Movies & TV |
| Krasnodar | 3.99× | Travel & Leisure |
| Centurion (film) | 2.53× | Movies & TV |
| Jason Clarke (actor) | 2.17× | Movies & TV |
| Roger Federer | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.16 |
| Luxury Orientation | PREMIUM | 2.13 |
| Design Affinity | PREMIUM | 1.86 |
| DIY Mentality | THRILL | 1.68 |
| Creativity | OPEN | 1.65 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| United Kingdom | 6.8% |
See Pandora audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
- Thomas Sabo (940,025)
Frequently asked questions
How many fans does Pandora have in Germany?
Pandora has an estimated audience of 3,279,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pandora fans?
74.1% of Pandora fans are female, 25.9% are male, with an average age of 38.4 years.
Which brands do Pandora fans like most?
Pandora fans show strongest brand affinity for Cachorro (4.35×), Bank account (3.01×), and Home Delivery (2.54×) over the country average.
Where do Pandora fans live in Germany?
Pandora fans in Germany are most concentrated in Nordrhein-Westfalen (reach 798,212), Bayern (reach 494,157), and Baden-Württemberg (reach 409,532). These three regions account for the largest share of the active audience.
What other brands do Pandora fans also like?
Beyond Pandora itself, the audience over-indexes on Bank account (3.01×), Home Delivery (2.54×), Mothercare (1.71×), and Commercial mortgage (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.