Purelei Audience in Germany
Purelei has an estimated audience of 3,236,784 people in Germany. 72.0% are female, 28.0% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gas Natural, Home Office, Progressive rock, Mothercare, Pleural effusion.
The average Purelei fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gas Natural, Home Office, Progressive rock, with strongest over-indexing on Gas Natural (214.95× the country average). Demographically, the Purelei audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Purelei fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 37.1 |
| Estimated audience size | 3,236,784 |
Audience persona
The typical Purelei fan in Germany is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Gas Natural.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 789,013 | 1.11× |
| Bayern | 672,382 | 1.29× |
| Baden-Württemberg | 520,550 | 1.18× |
| Niedersachsen | 368,284 | 1.17× |
| Hessen | 235,002 | 0.95× |
| Rheinland-Pfalz | 211,574 | 1.3× |
| Sachsen | 146,970 | 0.93× |
| Schleswig-Holstein | 111,159 | 0.96× |
| Brandenburg | 91,553 | 0.91× |
| Thüringen | 86,106 | 1.04× |
| Sachsen-Anhalt | 82,197 | 0.98× |
| Berlin | 81,830 | 0.57× |
| Hamburg | 62,819 | 0.86× |
| Mecklenburg-Vorpommern | 59,217 | 0.96× |
| Saarland | 45,494 | 1.14× |
| Bremen | 17,735 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gas Natural | 214.95× | Cars & Mobility |
| Home Office | 1.73× | Business & Career |
| Progressive rock | 1.98× | Music & Radio |
| Mothercare | 2.27× | Kids & Family |
| Pleural effusion | 3.27× | Health |
| Information sensitivity | 4.64× | Technology & Electronics |
| XE.com | 7.36× | Business & Career |
| Bank account | 2.29× | Business & Career |
| Cachorro | 2.66× | Pets & Animals |
| Natural rubber | 1.61× | Cars & Mobility |
| Home Delivery | 1.84× | Food & Beverages |
| Headhunters (film) | 3× | Movies & TV |
| Figure painting (hobby) | 2.54× | Arts & Culture |
| Japanese New Year | 5.64× | Travel & Leisure |
| Emil Nolde | 2.9× | Arts & Culture |
| Low-carbon emission | 3.36× | Politics & Society |
| Therme Erding | 2.51× | Travel & Leisure |
| Bugatti Chiron | 2.82× | Cars & Mobility |
| Paul Dano | 2.39× | Movies & TV |
| Zakopane | 6.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.53 |
| Creativity | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.72 |
| Individualism | JOY | 1.49 |
| DIY Mentality | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.1% |
| Austria | 6.5% |
| Switzerland | 4.3% |
See Purelei audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
- Thomas Sabo (940,025)
Frequently asked questions
How many fans does Purelei have in Germany?
Purelei has an estimated audience of 3,236,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Purelei fans?
72.0% of Purelei fans are female, 28.0% are male, with an average age of 37.1 years.
Which brands do Purelei fans like most?
Purelei fans show strongest brand affinity for Gas Natural (214.95×), Home Office (1.73×), and Progressive rock (1.98×) over the country average.
Where do Purelei fans live in Germany?
Purelei fans in Germany are most concentrated in Nordrhein-Westfalen (reach 789,013), Bayern (reach 672,382), and Baden-Württemberg (reach 520,550). These three regions account for the largest share of the active audience.
What other brands do Purelei fans also like?
Beyond Purelei itself, the audience over-indexes on Home Office (1.73×), Progressive rock (1.98×), Mothercare (2.27×), and Pleural effusion (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Purelei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.