Art jewelry Audience in Germany
Art jewelry has an estimated audience of 2,931,668 people in Germany. 72.9% are female, 27.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Costume jewelry, Handmade jewelry, Earring, Necklace, Pendant.
The average Art jewelry fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Costume jewelry, Handmade jewelry, Earring, with strongest over-indexing on Costume jewelry (12.48× the country average). Demographically, the Art jewelry audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Art jewelry fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 39.4 |
| Estimated audience size | 2,931,668 |
Audience persona
The typical Art jewelry fan in Germany is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Costume jewelry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,920 | 0.3× |
| Bayern | 183,965 | 0.39× |
| Baden-Württemberg | 167,289 | 0.42× |
| Niedersachsen | 132,358 | 0.46× |
| Rheinland-Pfalz | 123,180 | 0.84× |
| Schleswig-Holstein | 121,048 | 1.15× |
| Brandenburg | 118,479 | 1.3× |
| Thüringen | 116,087 | 1.55× |
| Sachsen-Anhalt | 114,877 | 1.51× |
| Hessen | 106,432 | 0.48× |
| Mecklenburg-Vorpommern | 100,455 | 1.79× |
| Berlin | 99,367 | 0.76× |
| Saarland | 98,573 | 2.74× |
| Sachsen | 97,923 | 0.68× |
| Hamburg | 73,059 | 1.1× |
| Bremen | 45,767 | 1.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costume jewelry | 12.48× | Fashion & Accessoires |
| Handmade jewelry | 7.27× | Fashion & Accessoires |
| Earring | 7.38× | Fashion & Accessoires |
| Necklace | 8.27× | Fashion & Accessoires |
| Pendant | 9.59× | Politics & Society |
| Pandora | 7.51× | Fashion & Accessoires |
| Birthday Gifts | 7.45× | Kids & Family |
| Unique Gifts | 5.99× | Shopping |
| Jewelry design | 7.53× | Fashion & Accessoires |
| Bracelet | 5.19× | Fashion & Accessoires |
| Etsy | 4.13× | Fashion & Accessoires |
| Gemstone | 5.48× | Fashion & Accessoires |
| Handmade Gifts | 7.18× | Kids & Family |
| Flower bouquet | 4.27× | Home & Garden |
| Hermès | 2.95× | Fashion & Accessoires |
| Purelei | 5.66× | Fashion & Accessoires |
| TikTok | 1.97× | Internet & Social Media |
| Personalisation | 6.5× | Home & Garden |
| Gift shop | 3.98× | Home & Garden |
| Arts and music | 1.57× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.83 |
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.73 |
| Design Affinity | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.56 |
| Mindfulness | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| Brazil | 9.2% |
| Italy | 8.1% |
See Art jewelry audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Art jewelry have in Germany?
Art jewelry has an estimated audience of 2,931,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art jewelry fans?
72.9% of Art jewelry fans are female, 27.1% are male, with an average age of 39.4 years.
Which brands do Art jewelry fans like most?
Art jewelry fans show strongest brand affinity for Costume jewelry (12.48×), Handmade jewelry (7.27×), and Earring (7.38×) over the country average.
Where do Art jewelry fans live in Germany?
Art jewelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,920), Bayern (reach 183,965), and Baden-Württemberg (reach 167,289). These three regions account for the largest share of the active audience.
What other brands do Art jewelry fans also like?
Beyond Art jewelry itself, the audience over-indexes on Handmade jewelry (7.27×), Earring (7.38×), Necklace (8.27×), and Pendant (9.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.