A data profile of the people who buy, follow and care about Art jewelry in India — modelled from more than twelve digital signal sources. Art jewelry has an estimated audience of 4,679,052 people in India.
The average Art jewelry fan in India is 31.0 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Jewelry design, Costume jewelry, Shalwar kameez, with strongest over-indexing on Jewelry design (7.07× the country average).
Demographically, the Art jewelry audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Art jewelry fan in India is more female, around 31.0 years old, with strong Design Affinity tendencies and a notable affinity for Jewelry design.
The key figures that characterise the Art jewelry profile in India.
59.1% are female, 40.9% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 31.0 |
| Estimated audience size | 4,679,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 35% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Art jewelry audience comes from India.
| Country | Share |
|---|---|
| United States | 9.8% |
| Brazil | 9.2% |
| Italy | 8.1% |
Where the Art jewelry audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~400K | 1.65× | |
| 02 | Meghalaya | ~6K | 1.31× | |
| 03 | Telangana | ~80K | 1.18× | |
| 04 | Goa | ~6K | 1.15× | |
| 05 | Tripura | ~7K | 1.13× | |
| 06 | Gujarat | ~100K | 1.06× | |
| 07 | Rajasthan | ~100K | 1.04× | |
| 08 | Himachal Pradesh | ~20K | 1.01× | |
| 09 | Chhattisgarh | ~30K | 1.00× | |
| 10 | Uttarakhand | ~20K | 0.98× | |
| 11 | Jammu and Kashmir | ~20K | 0.97× | |
| 12 | Andhra Pradesh | ~60K | 0.96× | |
| 13 | Jharkhand | ~40K | 0.96× | |
| 14 | Assam | ~40K | 0.94× | |
| 15 | Odisha | ~50K | 0.93× | |
| 16 | Punjab (region) | ~60K | 0.92× | |
| 17 | Haryana | ~60K | 0.92× | |
| 18 | Bihar | ~80K | 0.91× | |
| 19 | Madhya Pradesh | ~80K | 0.89× | |
| 20 | Kerala | ~60K | 0.88× | |
| 21 | West Bengal | ~100K | 0.85× | |
| 22 | Karnataka | ~100K | 0.84× | |
| 23 | Tamil Nadu | ~90K | 0.84× | |
| 24 | Uttar Pradesh | ~200K | 0.77× |
The strongest cross-interests of the Art jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costume jewelry | Fashion & Accessoires | 8.02× | ||
| 02 | Jewelry design | Fashion & Accessoires | 7.07× | ||
| 03 | Bangle | Fashion & Accessoires | 6.75× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 6.35× | ||
| 05 | Nail art | Beauty & Wellness | 6.20× | ||
| 06 | Anarkali Salwar Suit | Fashion & Accessoires | 5.96× | ||
| 07 | Sterling silver | Fashion & Accessoires | 5.64× | ||
| 08 | Jewellery store | Fashion & Accessoires | 5.34× | ||
| 09 | Gagra choli | Fashion & Accessoires | 5.34× | ||
| 10 | Gown | Fashion & Accessoires | 4.68× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 4.67× | ||
| 12 | Shalwar kameez | Fashion & Accessoires | 4.10× | ||
| 13 | Pendant | Politics & Society | 3.79× | ||
| 14 | Embroidery | Home & Garden | 3.56× | ||
| 15 | Bridesmaid | Kids & Family | 3.55× | ||
| 16 | Party dress | Fashion & Accessoires | 3.52× | ||
| 17 | Wedding videography | Kids & Family | 3.36× | ||
| 18 | Earring | Fashion & Accessoires | 3.32× | ||
| 19 | Designer clothing | Fashion & Accessoires | 2.84× | ||
| 20 | Sex and the City | Movies & TV | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.81× | |
| Indulgence | JOY | 1.72× | |
| Tradition | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.86× |
Art jewelry has an estimated audience of 4,679,052 people in India, concentrated in Maharashtra and Uttar Pradesh.
59.1% of Art jewelry fans are female, 40.9% are male, with an average age of 31.0 years.
Art jewelry fans show strongest brand affinity for Jewelry design (7.07×), Costume jewelry (8.02×), and Shalwar kameez (4.1×) over the country average.
Art jewelry fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Art jewelry itself, the audience over-indexes on Costume jewelry (8.02×), Shalwar kameez (4.1×), Anarkali Salwar Suit (5.96×), and Handmade jewelry (4.67×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Art jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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