A data profile of the people who buy, follow and care about Pendant in India — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 9,130,570 people in India.
Pendant has an estimated audience of 9,130,570 people in India. 45.1% are female, 54.9% are male, average age 30.9. Top brand affinities: Handmade jewelry, Art jewelry, Embroidery, Designer clothing, Do it yourself (DIY).
Top brand affinities include Handmade jewelry, Art jewelry, Embroidery, with strongest over-indexing on Handmade jewelry (3.52× the country average).
Demographically, the Pendant audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Pendant fan in India is balanced, around 30.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Pendant profile in India.
45.1% are female, 54.9% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 30.9 |
| Estimated audience size | 9,130,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Pendant audience comes from India.
| Country | Share |
|---|---|
| Japan | 15.8% |
| United States | 13.0% |
| India | 8.6% |
The strongest cross-interests of the Pendant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 3.79× | ||
| 02 | Handmade jewelry | Fashion & Accessoires | 3.52× | ||
| 03 | Cartier | Fashion & Accessoires | 3.29× | ||
| 04 | Swarovski | Fashion & Accessoires | 3.16× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.81× | ||
| 06 | Sewing machine | Home & Garden | 2.73× | ||
| 07 | Drop shipping | Shopping | 2.70× | ||
| 08 | High-net-worth individual | Business & Career | 2.53× | ||
| 09 | Embroidery | Home & Garden | 2.38× | ||
| 10 | BTS | Music & Radio | 2.35× | ||
| 11 | True Detective | Movies & TV | 2.29× | ||
| 12 | Wedding Planners | Kids & Family | 2.22× | ||
| 13 | Business class | Travel & Leisure | 2.20× | ||
| 14 | Party dress | Fashion & Accessoires | 2.06× | ||
| 15 | Designer clothing | Fashion & Accessoires | 2.03× | ||
| 16 | Cash on delivery | Business & Career | 1.78× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 18 | Pakistan national cricket team | Sports | 1.70× | ||
| 19 | Nutrient | Food & Beverages | 1.65× | ||
| 20 | Chennai | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.02× | |
| Luxury Orientation | PREMIUM | 1.91× | |
| Quality Awareness | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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