A data profile of the people who buy, follow and care about Nutrient in India — modelled from more than twelve digital signal sources. Nutrient has an estimated audience of 13,203,064 people in India.
The average Nutrient fan in India is 33.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Beverages, Sari, Serial (podcast), with strongest over-indexing on Beverages (1.51× the country average).
Demographically, the Nutrient audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nutrient fan in India is more male, around 33.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beverages.
The key figures that characterise the Nutrient profile in India.
39.2% are female, 60.8% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 33.6 |
| Estimated audience size | 13,203,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Nutrient audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| India | 5.5% |
| United Kingdom | 5.2% |
Where the Nutrient audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~80K | 1.37× | |
| 02 | Himachal Pradesh | ~70K | 1.31× | |
| 03 | Uttarakhand | ~80K | 1.24× | |
| 04 | Tripura | ~20K | 1.23× | |
| 05 | Meghalaya | ~20K | 1.16× | |
| 06 | Madhya Pradesh | ~300K | 1.15× | |
| 07 | Manipur | ~20K | 1.14× | |
| 08 | Bihar | ~300K | 1.13× | |
| 09 | Jharkhand | ~100K | 1.10× | |
| 10 | Chhattisgarh | ~90K | 1.10× | |
| 11 | Assam | ~100K | 1.07× | |
| 12 | Nagaland | ~10K | 1.07× | |
| 13 | Arunachal Pradesh | ~8K | 1.06× | |
| 14 | Uttar Pradesh | ~700K | 1.03× | |
| 15 | Punjab (region) | ~200K | 0.98× | |
| 16 | Andhra Pradesh | ~200K | 0.98× | |
| 17 | Mizoram | ~9K | 0.97× | |
| 18 | Tamil Nadu | ~300K | 0.94× | |
| 19 | Sikkim | ~5K | 0.93× | |
| 20 | Haryana | ~200K | 0.90× | |
| 21 | Maharashtra | ~600K | 0.88× | |
| 22 | Karnataka | ~300K | 0.86× | |
| 23 | Telangana | ~200K | 0.85× | |
| 24 | Goa | ~10K | 0.85× | |
| 25 | Odisha | ~100K | 0.82× | |
| 26 | Rajasthan | ~200K | 0.81× | |
| 27 | Kerala | ~100K | 0.76× | |
| 28 | Gujarat | ~200K | 0.62× | |
| 29 | West Bengal | ~200K | 0.56× |
The strongest cross-interests of the Nutrient audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FirstCry.com | Shopping | 2.69× | ||
| 02 | Diamond | Fashion & Accessoires | 1.85× | ||
| 03 | Linen | Fashion & Accessoires | 1.85× | ||
| 04 | Sari-sari store | Shopping | 1.83× | ||
| 05 | Pakistani clothing | Fashion & Accessoires | 1.81× | ||
| 06 | Cotton | Fashion & Accessoires | 1.79× | ||
| 07 | Indian wedding clothes | Fashion & Accessoires | 1.79× | ||
| 08 | NDTV | Movies & TV | 1.72× | ||
| 09 | Bridesmaid | Kids & Family | 1.70× | ||
| 10 | Energy | Home & Garden | 1.69× | ||
| 11 | Wedding reception | Kids & Family | 1.68× | ||
| 12 | Shalwar kameez | Fashion & Accessoires | 1.61× | ||
| 13 | Suit (clothing) | Fashion & Accessoires | 1.61× | ||
| 14 | Hindustani language | Politics & Society | 1.58× | ||
| 15 | Handicraft | Home & Garden | 1.58× | ||
| 16 | Telugu language | Politics & Society | 1.57× | ||
| 17 | Sari | Fashion & Accessoires | 1.55× | ||
| 18 | Serial (podcast) | Music & Radio | 1.55× | ||
| 19 | Expensive Taste | Business & Career | 1.52× | ||
| 20 | Beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32× | |
| Tradition | CONSERVATISM | 1.25× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.93× | |
| Sustainability | BALANCE | 0.94× |
Nutrient has an estimated audience of 13,203,064 people in India, concentrated in Uttar Pradesh and Maharashtra.
39.2% of Nutrient fans are female, 60.8% are male, with an average age of 33.6 years.
Nutrient fans show strongest brand affinity for Beverages (1.51×), Sari (1.55×), and Serial (podcast) (1.55×) over the country average.
Nutrient fans in India are most concentrated in Uttar Pradesh (reach ~700K), Maharashtra (reach ~600K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nutrient itself, the audience over-indexes on Sari (1.55×), Serial (podcast) (1.55×), Cotton (1.79×), and Hindustani language (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nutrient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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