A data profile of the people who buy, follow and care about Nutrient in Belgium — modelled from more than twelve digital signal sources. Nutrient has an estimated audience of 1,236,712 people in Belgium.
Nutrient has an estimated audience of 1,236,712 people in Belgium. 62.7% are female, 37.3% are male, average age 44.1. Top brand affinities: Colruyt (supermarket), DreamLand, Dutch language, Luxembourg, French language.
Top brand affinities include Colruyt (supermarket), DreamLand, Dutch language, with strongest over-indexing on Colruyt (supermarket) (1.73× the country average).
Demographically, the Nutrient audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Nutrient fan in Belgium is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Nutrient profile in Belgium.
62.7% are female, 37.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.1 |
| Estimated audience size | 1,236,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Nutrient audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.9% |
| India | 5.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Nutrient audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | XXL Nutrition | Health | 4.16× | ||
| 02 | Milk | Food & Beverages | 2.33× | ||
| 03 | Mammal | Pets & Animals | 2.00× | ||
| 04 | Fast food | Food & Beverages | 1.75× | ||
| 05 | Colruyt (supermarket) | Food & Beverages | 1.73× | ||
| 06 | Eating | Food & Beverages | 1.71× | ||
| 07 | Quality of life | Health | 1.70× | ||
| 08 | Water | Food & Beverages | 1.64× | ||
| 09 | Society | Politics & Society | 1.64× | ||
| 10 | History | Literature | 1.63× | ||
| 11 | Personal development | Business & Career | 1.63× | ||
| 12 | Psychology | Business & Career | 1.61× | ||
| 13 | Bpost | Business & Career | 1.61× | ||
| 14 | DreamLand | Food & Beverages | 1.58× | ||
| 15 | Infant | Kids & Family | 1.55× | ||
| 16 | French language | Politics & Society | 1.54× | ||
| 17 | Western Europe | Travel & Leisure | 1.54× | ||
| 18 | Dutch language | Politics & Society | 1.53× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Luxembourg | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.51× | |
| Sustainability | BALANCE | 1.44× | |
| Social Media Usage | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Design Affinity | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Nutrient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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