A data profile of the people who buy, follow and care about Infant in Belgium — modelled from more than twelve digital signal sources. Infant has an estimated audience of 2,726,615 people in Belgium.
Infant has an estimated audience of 2,726,615 people in Belgium. 71.0% are female, 29.0% are male, average age 42.6. Top brand affinities: Psychology, Toys, HEMA, Desserts, Children's clothing.
Top brand affinities include Psychology, Toys, HEMA, with strongest over-indexing on Psychology (1.54× the country average).
Demographically, the Infant audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Infant fan in Belgium is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Psychology.
The key figures that characterise the Infant profile in Belgium.
71.0% are female, 29.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 42.6 |
| Estimated audience size | 2,726,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Infant audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding dress | Fashion & Accessoires | 1.96× | ||
| 02 | HEMA | Shopping | 1.89× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 04 | Kindergarten | Kids & Family | 1.82× | ||
| 05 | Toys | Games | 1.71× | ||
| 06 | Weddings | Kids & Family | 1.70× | ||
| 07 | Bracelet | Fashion & Accessoires | 1.65× | ||
| 08 | Desserts | Food & Beverages | 1.64× | ||
| 09 | Deal of the day | Shopping | 1.63× | ||
| 10 | Genetics | Kids & Family | 1.57× | ||
| 11 | Fnac | Shopping | 1.55× | ||
| 12 | Lodging | Travel & Leisure | 1.55× | ||
| 13 | Nutrient | Food & Beverages | 1.55× | ||
| 14 | Child care | Kids & Family | 1.55× | ||
| 15 | Psychology | Business & Career | 1.54× | ||
| 16 | Kinepolis | Movies & TV | 1.53× | ||
| 17 | Pizza | Food & Beverages | 1.53× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 19 | Self care | Health | 1.51× | ||
| 20 | Dinner | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Mindfulness | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Urban Lifestyle | OPEN | 0.97× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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