A data profile of the people who buy, follow and care about Dinner in Belgium — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 1,237,847 people in Belgium.
Dinner has an estimated audience of 1,237,847 people in Belgium. 61.0% are female, 39.0% are male, average age 45.7. Top brand affinities: Colruyt (supermarket), Grand'Place, DreamLand, Het Laatste Nieuws, Het Nieuwsblad.
Top brand affinities include Colruyt (supermarket), Grand'Place, DreamLand, with strongest over-indexing on Colruyt (supermarket) (1.88× the country average).
Demographically, the Dinner audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical Dinner fan in Belgium is more female, around 45.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Dinner profile in Belgium.
61.0% are female, 39.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.7 |
| Estimated audience size | 1,237,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Dinner audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.67× | ||
| 02 | DreamLand | Food & Beverages | 2.03× | ||
| 03 | Fast food | Food & Beverages | 1.99× | ||
| 04 | Eating | Food & Beverages | 1.93× | ||
| 05 | Grand'Place | Shopping | 1.92× | ||
| 06 | Colruyt (supermarket) | Food & Beverages | 1.88× | ||
| 07 | Hotels | Travel & Leisure | 1.63× | ||
| 08 | Le Soir | News | 1.63× | ||
| 09 | Het Nieuwsblad | News | 1.61× | ||
| 10 | McDonald's | Food & Beverages | 1.60× | ||
| 11 | Family | Kids & Family | 1.58× | ||
| 12 | Soccer | Sports | 1.58× | ||
| 13 | Kruidvat | Shopping | 1.57× | ||
| 14 | Dutch language | Politics & Society | 1.56× | ||
| 15 | Antwerp | Travel & Leisure | 1.56× | ||
| 16 | Luxembourg | Travel & Leisure | 1.56× | ||
| 17 | Cooking | Food & Beverages | 1.53× | ||
| 18 | Het Laatste Nieuws | News | 1.52× | ||
| 19 | Belgium | Travel & Leisure | 1.52× | ||
| 20 | Ryanair | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.64× | |
| Sustainability | BALANCE | 1.35× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Design Affinity | PREMIUM | 0.91× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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