A data profile of the people who buy, follow and care about Hotels in Belgium — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 3,937,074 people in Belgium.
The average Hotels fan in Belgium is 45.9 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Nature, Luxembourg, Vacations, with strongest over-indexing on Nature (1.54× the country average).
Demographically, the Hotels audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Hotels fan in Belgium is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the Hotels profile in Belgium.
57.6% are female, 42.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.9 |
| Estimated audience size | 3,937,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Hotels audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
Where the Hotels audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~200K | 2.19× | |
| 02 | Liege | ~600K | 1.71× | |
| 03 | Province of Namur | ~300K | 1.54× | |
| 04 | Luxembourg | ~100K | 1.46× | |
| 05 | Hainaut | ~600K | 1.43× | |
| 06 | Brussels | ~300K | 1.22× | |
| 07 | Flemish Brabant | ~300K | 0.75× | |
| 08 | West Flanders | ~80K | 0.24× | |
| 09 | East Flanders | ~80K | 0.20× | |
| 10 | Antwerp | ~70K | 0.16× | |
| 11 | Limburg | ~30K | 0.14× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.05× | ||
| 02 | Volunteering | Politics & Society | 1.71× | ||
| 03 | Greece | Travel & Leisure | 1.70× | ||
| 04 | Sunweb | Travel & Leisure | 1.67× | ||
| 05 | Dinner | Food & Beverages | 1.63× | ||
| 06 | Refrigerator | Home & Garden | 1.62× | ||
| 07 | Pizza | Food & Beverages | 1.61× | ||
| 08 | Vacations | Travel & Leisure | 1.58× | ||
| 09 | Kitchen | Home & Garden | 1.58× | ||
| 10 | Desserts | Food & Beverages | 1.58× | ||
| 11 | Amsterdam | Travel & Leisure | 1.58× | ||
| 12 | Weddings | Kids & Family | 1.58× | ||
| 13 | Bracelet | Fashion & Accessoires | 1.56× | ||
| 14 | Bars | Travel & Leisure | 1.55× | ||
| 15 | Real property | Home & Garden | 1.55× | ||
| 16 | Nature | Home & Garden | 1.54× | ||
| 17 | Luxembourg | Travel & Leisure | 1.54× | ||
| 18 | Apartment | Business & Career | 1.54× | ||
| 19 | Drawing | Home & Garden | 1.54× | ||
| 20 | Recreation | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| DIY Mentality | THRILL | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Hotels has an estimated audience of 3,937,074 people in Belgium, concentrated in Hainaut and Liege.
57.6% of Hotels fans are female, 42.4% are male, with an average age of 45.9 years.
Hotels fans show strongest brand affinity for Nature (1.54×), Luxembourg (1.54×), and Vacations (1.58×) over the country average.
Hotels fans in Belgium are most concentrated in Hainaut (reach ~600K), Liege (reach ~600K), and Brussels (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on Luxembourg (1.54×), Vacations (1.58×), Kitchen (1.58×), and Recreation (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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