A data profile of the people who buy, follow and care about Refrigerator in Belgium — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 1,217,808 people in Belgium.
Refrigerator has an estimated audience of 1,217,808 people in Belgium. 60.3% are female, 39.7% are male, average age 46.6. Top brand affinities: Lodging, Kruidvat, Ryanair, Immoweb, Carrefour.
Top brand affinities include Lodging, Kruidvat, Ryanair, with strongest over-indexing on Lodging (3.75× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical Refrigerator fan in Belgium is more female, around 46.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lodging.
The key figures that characterise the Refrigerator profile in Belgium.
60.3% are female, 39.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 46.6 |
| Estimated audience size | 1,217,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Refrigerator audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 4.85× | ||
| 02 | Hospitality industry | Business & Career | 4.56× | ||
| 03 | Kitchen stove | Home & Garden | 4.51× | ||
| 04 | Countertop | Home & Garden | 4.50× | ||
| 05 | Lodging | Travel & Leisure | 3.75× | ||
| 06 | Oven | Home & Garden | 2.64× | ||
| 07 | Bathroom | Home & Garden | 2.07× | ||
| 08 | Water | Food & Beverages | 1.89× | ||
| 09 | Kruidvat | Shopping | 1.71× | ||
| 10 | Ryanair | Travel & Leisure | 1.67× | ||
| 11 | Kitchen | Home & Garden | 1.66× | ||
| 12 | Carrefour | Shopping | 1.63× | ||
| 13 | Hotels | Travel & Leisure | 1.62× | ||
| 14 | Bpost | Business & Career | 1.62× | ||
| 15 | Immoweb | Home & Garden | 1.57× | ||
| 16 | Brico | Home & Garden | 1.57× | ||
| 17 | Member state of the European Union | Politics & Society | 1.54× | ||
| 18 | Discount stores | Shopping | 1.53× | ||
| 19 | Netherlands | Travel & Leisure | 1.50× | ||
| 20 | Le Soir | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.76× | |
| Sustainability | BALANCE | 1.42× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.31× | |
| Design Affinity | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.