A data profile of the people who buy, follow and care about Netherlands in Belgium — modelled from more than twelve digital signal sources. Netherlands has an estimated audience of 4,501,125 people in Belgium.
Netherlands has an estimated audience of 4,501,125 people in Belgium. 56.6% are female, 43.4% are male, average age 43.3. Top brand affinities: Immoweb, Albert Heijn, Dutch language, Ghent, Western Europe.
Top brand affinities include Immoweb, Albert Heijn, Dutch language, with strongest over-indexing on Immoweb (1.87× the country average).
Demographically, the Netherlands audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Netherlands fan in Belgium is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Immoweb.
The key figures that characterise the Netherlands profile in Belgium.
56.6% are female, 43.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.3 |
| Estimated audience size | 4,501,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Netherlands audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| Germany | 8.4% |
| United States | 7.7% |
The strongest cross-interests of the Netherlands audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immoweb | Home & Garden | 1.87× | ||
| 02 | Ghent | Travel & Leisure | 1.73× | ||
| 03 | Western Europe | Travel & Leisure | 1.72× | ||
| 04 | Member state of the European Union | Politics & Society | 1.72× | ||
| 05 | Dutch language | Politics & Society | 1.70× | ||
| 06 | TUI | Travel & Leisure | 1.70× | ||
| 07 | Challenger Pro League | Sports | 1.70× | ||
| 08 | Cottage | Travel & Leisure | 1.65× | ||
| 09 | Bol.com | Shopping | 1.62× | ||
| 10 | Albert Heijn | Shopping | 1.61× | ||
| 11 | City of Brussels | Travel & Leisure | 1.60× | ||
| 12 | SK Beveren | Sports | 1.59× | ||
| 13 | Sporza | Sports | 1.58× | ||
| 14 | Europe | Travel & Leisure | 1.57× | ||
| 15 | Vtm | Movies & TV | 1.53× | ||
| 16 | Mathieu Van der Poel | Sports | 1.53× | ||
| 17 | Cercle Brugge | Sports | 1.52× | ||
| 18 | Antwerp | Travel & Leisure | 1.51× | ||
| 19 | Luxembourg | Travel & Leisure | 1.51× | ||
| 20 | French language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.11× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Sustainability | BALANCE | 0.98× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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