A data profile of the people who buy, follow and care about City of Brussels in Belgium — modelled from more than twelve digital signal sources. City of Brussels has an estimated audience of 3,803,148 people in Belgium.
City of Brussels has an estimated audience of 3,803,148 people in Belgium. 52.6% are female, 47.4% are male, average age 44.4. Top brand affinities: Western Europe, French language, Member state of the European Union, Luxembourg, Ghent.
Top brand affinities include Western Europe, French language, Member state of the European Union, with strongest over-indexing on Western Europe (3.24× the country average).
Demographically, the City of Brussels audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical City of Brussels fan in Belgium is balanced, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Western Europe.
The key figures that characterise the City of Brussels profile in Belgium.
52.6% are female, 47.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.4 |
| Estimated audience size | 3,803,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
The strongest cross-interests of the City of Brussels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Europe | Travel & Leisure | 3.24× | ||
| 02 | Member state of the European Union | Politics & Society | 2.95× | ||
| 03 | French language | Politics & Society | 2.84× | ||
| 04 | Luxembourg | Travel & Leisure | 2.61× | ||
| 05 | Ghent | Travel & Leisure | 2.57× | ||
| 06 | Europe | Travel & Leisure | 2.27× | ||
| 07 | Dutch language | Politics & Society | 2.21× | ||
| 08 | Antwerp | Travel & Leisure | 2.13× | ||
| 09 | Germany | Travel & Leisure | 2.07× | ||
| 10 | Station Antwerpen Centraal | Music & Radio | 1.85× | ||
| 11 | Grote Markt | Music & Radio | 1.85× | ||
| 12 | RTBF | Movies & TV | 1.78× | ||
| 13 | Brussels Airlines | Travel & Leisure | 1.65× | ||
| 14 | Belgium | Travel & Leisure | 1.60× | ||
| 15 | Colruyt (supermarket) | Food & Beverages | 1.59× | ||
| 16 | De Lijn | Cars & Mobility | 1.56× | ||
| 17 | Automobiles | Cars & Mobility | 1.54× | ||
| 18 | Brico | Home & Garden | 1.53× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 20 | Ryanair | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.70× | |
| Urban Lifestyle | OPEN | 1.16× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Design Affinity | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for City of Brussels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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