A data profile of the people who buy, follow and care about Belgium in Belgium — modelled from more than twelve digital signal sources. Belgium has an estimated audience of 6,184,495 people in Belgium.
Belgium has an estimated audience of 6,184,495 people in Belgium. 53.4% are female, 46.6% are male, average age 44.2. Top brand affinities: French language, La Boum.
Top brand affinities include French language, La Boum, with strongest over-indexing on French language (1.52× the country average).
Demographically, the Belgium audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Social Media Usage.
The typical Belgium fan in Belgium is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for French language.
The key figures that characterise the Belgium profile in Belgium.
53.4% are female, 46.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.2 |
| Estimated audience size | 6,184,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Belgium audience comes from Belgium.
| Country | Share |
|---|---|
| France | 16.5% |
| Belgium | 12.0% |
| Netherlands | 8.1% |
The strongest cross-interests of the Belgium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French language | Politics & Society | 1.52× | ||
| 02 | La Boum | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.03× | |
| Social Media Usage | JOY | 0.87× | |
| Urban Lifestyle | OPEN | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Design Affinity | PREMIUM | 0.72× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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