A data profile of the people who buy, follow and care about Germany in Belgium — modelled from more than twelve digital signal sources. Germany has an estimated audience of 3,893,296 people in Belgium.
Germany has an estimated audience of 3,893,296 people in Belgium. 51.1% are female, 48.9% are male, average age 43.4. Top brand affinities: Member state of the European Union, Western Europe, French language, Luxembourg, Dutch language.
Top brand affinities include Member state of the European Union, Western Europe, French language, with strongest over-indexing on Member state of the European Union (2.8× the country average).
Demographically, the Germany audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical Germany fan in Belgium is balanced, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Member state of the European Union.
The key figures that characterise the Germany profile in Belgium.
51.1% are female, 48.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.4 |
| Estimated audience size | 3,893,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Germany audience comes from Belgium.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Member state of the European Union | Politics & Society | 2.80× | ||
| 02 | Western Europe | Travel & Leisure | 2.58× | ||
| 03 | French language | Politics & Society | 2.47× | ||
| 04 | Luxembourg | Travel & Leisure | 2.29× | ||
| 05 | City of Brussels | Travel & Leisure | 2.22× | ||
| 06 | Ghent | Travel & Leisure | 2.22× | ||
| 07 | Antwerp | Travel & Leisure | 2.11× | ||
| 08 | Dutch language | Politics & Society | 2.10× | ||
| 09 | Europe | Travel & Leisure | 2.10× | ||
| 10 | Netherlands | Travel & Leisure | 2.01× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.85× | ||
| 12 | Korenmarkt | Music & Radio | 1.78× | ||
| 13 | Station Antwerpen Centraal | Music & Radio | 1.75× | ||
| 14 | Grote Markt | Music & Radio | 1.75× | ||
| 15 | AFAS Dome | Music & Radio | 1.75× | ||
| 16 | Groenplaats | Music & Radio | 1.75× | ||
| 17 | Bart De Wever | Politics & Society | 1.65× | ||
| 18 | Instant messaging | Internet & Social Media | 1.56× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.56× | ||
| 20 | Wheel | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.26× | |
| Sustainability | BALANCE | 1.24× | |
| Patriotism | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.40× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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